“It is critical that our digital impression is a good one, reflecting your personal leadership brand and your corporate brand,” says Karin Reed. Is your digital impression a good one? In this episode, Karin delves into the importance of creating a strong digital impression and maintaining a compelling virtual presence. She shares insights from her TV journalism career, illustrating how appearance and presentation impact audience perception. Karin emphasizes that a good digital impression isn’t about vanity but about respect for the audience and distraction-free communication. She offers practical tips, covering essentials like background setup, lighting, audio quality, and camera positioning. Karin highlights the importance of an uncluttered background, proper lighting to allow the audience to read your facial expressions, clear audio, and eye-level camera placement. Additionally, she addresses the challenges of maintaining a strong digital presence while working from various locations, offering a bonus video on her website for finding the best lighting in any space. This episode can be a comprehensive guide to improving your digital impression and virtual presence, with actionable tips for professional communication. Tune in to Speaker Dynamics for Karin’s expert advice on making a strong digital impression. Quotes “First impressions matter. They matter a lot. And oftentimes, that first impression is delivered digitally. With us showing up so often via webcam, it is critical that our digital impression that we are giving off is a good one, that it’s a good reflection of your personal leadership brand and a good reflection of your corporate brand.” (00:00 | Karin Reed) “Be aware that people are more tolerant of poor video quality than they are of poor audio quality. So if there is a place to invest your time and energy in improving, it would be in your audio.” (09:33 | Karin Reed) “We’ve talked about your background, we’ve talked about your lighting, we’ve talked about your audio, we’ve talked about your camera position. All of this is critical for you to ensure that your digital impression that you’re giving across is a good one, because you want to make sure that it is a great reflection of your personal leadership brand and that you have presence in the virtual room.” (18:04 | Karin Reed) Links Connect with Karin Reed: Website: www.speakerdynamics.com Speaker Dynamics University: https://university.speakerdynamics.com/ Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/ Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/ Podcast production and show notes provided by HiveCast.fm

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