Every business plans for growth. But how many are built to survive? Disruption today is increasingly interconnected. Crises such as cyberattacks, geopolitical shocks, and supply chain failures rarely arrive one at a time—and all are heightened by AI risk. So, if your business lost everything tomorrow, what would it need to continue to operate? And how can you maintain momentum when disruption strikes? In this episode of Take on Tomorrow, we talk with PwC UK partner Bobbie Ramsden-Knowles, who co-leads PwC’s Global Centre for Crisis and Resilience. She explains why organisations need to identify their ‘minimum viable company’—the people, systems, and services that absolutely must keep running when disruption hits—and why a crisis plan alone may no longer be enough. We also hear from Amy Webb, futurist, author, and CEO of the Future Today Strategy Group. She tells us why businesses need to stop treating every shock as a one-off and shares a powerful question leaders can use to challenge their assumptions. Together, we explore what it takes to build an organisation that can adapt, maintain momentum, and continue creating value through disruption, and why resilience can be more than risk management: it can be a source of competitive advantage. Take on Tomorrow is brought to you by PwC. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2026 PwC.

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