Talent Matters Podcast – Episode #7 – Julie Schiro PhD.Title: From Digital Marketing to Viral Success: A Journey with Julie Schiro, PhDHost: Donal O’DonoghueIn this captivating episode, our host Donal O’Donoghue engages in a lively conversationwith the accomplished Julie Schiro, PhD. Julie wears multiple hats as the AcademicDirector of MSc Digital Marketing at UCD Smurfit and an Assistant Professor ofMarketing at UCD Smurfit. Let’s dive into the intriguing topics covered in this episode:1. Career Path from the USA to Ireland:o Julie shares her fascinating journey from the United States to Ireland. Weexplore the motivations behind her move and the unique challenges sheencountered.o Discover how her background in digital marketing led her to her current rolesat UCD Smurfit.2. YouTube Channel Success:o Julie’s YouTube channel has garnered over 1.3 million views! We delve intoher strategies for creating engaging content and building a loyal audience.o Learn about the topics she covers, her storytelling techniques, and the secretsbehind her viral videos.3. The Art of Going Viral:o Going viral isn’t just luck—it involves a mix of creativity, timing, andunderstanding your audience. Julie shares her insights on what makes contentshareable.o We discuss the impact of social media algorithms, trends, and the power ofauthenticity.4. Jewellery Making Passion:o Julie’s newfound interest in jewellery making adds a delightful twist to herstory. We explore how creativity outside of academia enriches her life.o Discover how she balances her academic pursuits with this artistic endeavour.Resources Mentioned: Connect with Julie Schiro on her website: www.julieschiro.comRemember, these show notes provide a glimpse into the inspiring conversation betweenDonal and Julie. For a deeper dive, be sure to listen to the full episode on platforms likeApple Podcasts, Google Podcasts, or Audible. Hosted on Acast. See acast.com/privacy for more information.

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