Leading through a crisis used to be part of the conversation but now, in these times, it is the conversation. We’re in a health crisis, an economic crisis, and also a social crisis — and all are having a heavy impact on our workforces. And these strategies apply to any crisis — hopefully they won’t be as mammoth as what we’re facing as of late. The good news is that if leaders take the right approach they can help steer the company and their people through the maze of uncertainty, fear, and anxiety and be in far better shape when they come out on the other side of the crisis. That means being as transparent as you can be, communicating clearly and frequently, and being careful about the speed and velocity of any decision, or pivot. Leaders have had to oversee a dramatic shift to remote work in so many industries — and in others, they have had to find ways to help make their workforce safe. But these are all the factors of trust — and trust is the glue that’s going to hold your organization together, no matter the nature of your business, or the size of your workforce. Today I’m talking to Doug Butler, the CEO of Reward Gateway, on #WorkTrends. We’re going to be looking at how leaders bring their organizations through a crisis — and how to make the best decisions and changes to sustain yourself over the near term and the long term. Reward Gateway is an organization that has adaptability built right into its DNA, and it’s a great example of the kind of flexibility and forward thinking we all want to have in our own organizations. But the ability to survive a crisis has as much to do with each and every person in the organization, and with the leader’s capacity for empathy, ability to converse their energy, and to look forward with clarity.

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