Everyone talks about marketing.Nobody talks about the warehouse.And yet the warehouse is where e-commerce businesses either scale… or collapse.You can build the most beautiful website in the world.Spend a fortune on advertising.Drive traffic through Shopify, Amazon, TikTok.But if your warehouse can’t keep up?You’re finished.Orders late.Customers furious.Margins gone.On Episode 288 of That Great Business Show, Conall Ó Móráin talks to Ciaran Crean, co-founder of WaveOMS and co-owner of MicksGarage.com, one of Ireland’s biggest online retailers.Ciaran lives in the engine room of online retail — the messy, chaotic, expensive part that nobody puts on the glossy marketing slides.And the numbers are eye-watering.One company using his system cut warehouse staff from 6 to 2 and saved £8,000 every single month.But the real shock?Many warehouses in 2026 still operate like this:• orders printed on paper • workers walking the floor ticking boxes • labels printed manually • mistakes annoying 2–3% of customersYes. Really.In this episode:• The hidden chaos inside many warehouses • Why most retailers underestimate logistics • How bad warehouse systems destroy margins • The critical role of barcodes in e-commerce • Why efficiency beats marketing in online retail • The one mistake Irish businesses keep makingIf you sell anything online — or plan to — this conversation might save you a fortune.That Great Business Show is proudly supported by De Facto Shaving Oil.Not beard oil.Shaving oil.For shaving any and all of your bits.DeFactoShave.comOur Gentleman’s (and ladies’) Agreement is simple:We do the work.You hit subscribe.Fair exchange.Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related