E298 That Great Business Show - They accidentally built a sauce empire - Garret FitzGerald & Sofie Rooney, Chimac

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Previously titled “E298 That Great Business Show - They accidentally built a sauce empire - Garret FitzGerald & Sophie Rooney, Chimac” — renamed by the publisher on Aug 10, 2026

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Recorded01 Jun 2026

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They built a fried chicken restaurant. Then accidentally built a sauce empire.Most couples argue about whose turn it is to empty the dishwasher.Sophie Rooney and Garrett FitzGerald argue about chicken.And somehow that turned into Chimac — one of Ireland's most talked-about restaurant brands and now a fast-growing food business stocked in Tesco, Marks & Spencer, Selfridges, Whole Foods and beyond.On this episode:How a trip to South Korea changed their livesWhy Sophie got scurvy from eating too much fried chicken (true!)The restaurant that nearly broke themThe US distributor disaster that left them strandedHow they went from packing sauce bottles in their sitting room to exporting internationallyWhy food businesses are brutally difficultWhy they still think it's worth itAnd yes, Garrett also explains why Ireland should become a global ham superpower.This is business at its messiest, tastiest and most entertaining.Their 'hire in a heartbeat'? Sophie went for Fiona Fitzpatrick, founder of Brand Growth Heroes and former Nestlé, Gü and Japoni executive. Sophie describes her as one of the most insightful consumer-brand strategists she has encountered and would hire her to help Chimac scale internationally.Garrett chose William Exner, a former Chimac team member from Brazil. Garrett highlighted his intelligence, work ethic, adaptability and positive attitude, describing him as someone he would hire again immediately. Brought to you by De Facto Shaving Oil. The world's best shaving oil. Not a beard oil. A shaving oil. DeFactoShave.comOur Gentleman’s (and ladies’) Agreement is simple: we do the work, you hit subscribe. Fair exchange.Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

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