SQUID has raised €10 million, reached almost 4,000 reward locations and now wants to turn loyalty points into real spending power.€85 billion is spent every year across the UK and Ireland trying to influence where consumers spend their money. Irish loyalty company SQUID has a rather disruptive suggestion: stop spending so much trying to buy people’s attention and put more of that money directly into their pockets.ON Episode 303 of That Great Business Show with Conall Ó Móráin, SQUID CEO Matthew Coffey and Chief of Staff Leah Deasy, explain how the company grew from personally pitching independent coffee shops to operating across almost 4,000 locations. SQUID has raised €10 million over time, employs approximately 28 people and says more than 1% of the UK and Irish population now uses its platform.We examine:Why SQUID believes rewards can outperform conventional advertisingHow three million rewards have already been claimedWhy free coffee remains a surprisingly powerful business toolHow the company makes moneyThe payment partnerships that could unlock European expansionIts planned €10 million-plus Series AWhether Revolut, Stripe or another payments giant could eventually come knockingHIRE IN A HEARTBEAT:Leah chooses Canva co-founder Melanie Perkins.Matthew chooses Stripe founders Patrick and John Collison.Sponsored by De Facto Shaving Oil. The world’s best all-natural shaving oil. Not a beard oil. Made in Mayo, sold worldwide. DeFactoShave.comFind all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related