Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

The $100 MBA Show

MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi

01 Apr 2019

Description

Content marketing: is there any other kind?If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability to create, promote, and manage content.This week’s Must-Read book for entrepreneurs is your content marketing 101 textbook. Joe Pulizzi’s Epic Content Marketing is one of the best all-around primers on the topic available. It explains exactly how to market online, from SEO to social media and beyond.Pulizzi is a longtime content marketing strategist with a deep understanding of the power of narrative to affect branding. This book details how — and why — content marketing works. Learn how a relatively small monetary investment into great content builds a relationship with your audience, and how to parlay that relationship into sales.Whether you’re just getting started, or looking to take your content marketing up a notch, this is the book for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoThe post MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.