MBA1293 Must Read: Product-Led Growth by Wes Bush

What if your product could do the sales and marketing for you?That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement.Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct Led Growth – the bookThe post MBA1293 Must Read: Product-Led Growth by Wes Bush appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are no comments yet.

Please log in to write the first comment.