When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential rippers-off. Good thing we know a trademark expert! Ali Smith is the marketing manager for trademark.com, a site that helps business owners protect their brand. She’s here to discuss the major pitfalls to avoid when choosing your words, so you can knock out the knockoffs early on. Plus, Ali will explain how the trademark process works, and what happens when you file one for your business. Get the unique branding you need, and choose trademarks that’ll set your brand apart from the rest. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors M&M’S Hazelnut Spread Chocolate Candies Work got you bogged down? Treat yourself to new M&M’S Hazelnut Spread chocolate candies. They’re an instant classic, guaranteed to deliver a delicious combo of hazelnut spread and milk chocolate in every bite-sized piece. Add a little luxury to your workday — go Hazel-nutty and try the new MM’S Hazelnut Spread chocolate candies today! smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links Trademark.com WebinarNinja The post MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’ appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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