How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question. Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and then some), but took each setback as a lesson in how to do better on the next try. Now, his app has over 100 million active users, and his lessons are worth hearing. This is the best kind of business book: an entertaining personal narrative with practical applications. It’s the story of an entrepreneur who didn’t stumble into success, but turned things around when things looked their worst. In this case, Growth doesn’t just refer to the shrewd strategies Lerner used to acquire more and more customers. It refers to taking your lumps, learning from your failures, and improving as a business person. That’s a lesson we could all use. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Zapier Running your own business can mean a never-ending to-do list. How can you automate your tasks? We use Zapier. It makes everyone’s life easier, integrating with over 1,500 apps. Payment processors, CRM, Slack; you name it! You can make Zapier work for you without writing code or asking developers for help. It’s truly drag and drop! Join more than 4.5 million people saving an average of 40 hours a month. From now through November, try Zapier free for 2 weeks at Zapier.com/mba Show Links Explosive Growth by Cliff Lerner The post MBA1343 Must Read: Explosive Growth by Cliff Lerner appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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