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The $100 MBA Show

MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday

20 Sep 2019

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Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away. Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes.  You’ll never know what people want until you ask. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Campaign Monitor Campaign Monitor made email marketing radically easy, so you can focus on bigger things. It’s an email marketing provider with an easy to use email builder, flexible pricing plans, and a great free trial. It’s straightforward, simple, and loaded with professionally designed templates and designs so your emails can get results. Best of all, their drag and drop email editor gets it all done in record time! Join over 250k organizations using Campaign Monitor at campaignmonitor.com now! Show Links EasyCourse WebinarNinja Rev The post MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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