No more “post & pray.” It’s time for a strategic approach to social media.Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around. So how can you get the most out of your ad budget?Erin Corn of Shorebird Media is here to help.Corn knows what works in the world of social. Today, she’ll discuss how to set the right goals, execute your plan, and track your success. A performance marketing expert, Corn isn’t here to get you “likes” and shares.She’s here to help grow your business in meaningful, measurable ways.Get past the vanity metrics, and take a practical, goal-oriented approach to social media — in particular Facebook and Instagram. Click Play!Shorebird Media Comprehensive Advertising GuideSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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