You can pay for ads. But organic traffic is (literally) priceless.The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with.All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing.John Murphy realized that when it came to generating traffic for his ecommerce business, paid ads weren’t worth the budget. So he dedicated himself to learning the most effective ways to bring people in the organic way: good ol’ Search Engine Optimization.Today, John shares the 3 most important principles he’s learned to boost SEO. By applying these tactics, he was able to get the traffic he needed without hurting his bottom line — and so can you.Hear how any business can bring thousands of visitors their way, by sticking to the tried-and-true principles of organic marketing. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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