The $100 MBA Show

[Bonus Episode] Introducing: Real Good

16 Jul 2020

Contributed by Lukas

If business isn’t doing any good…what’s the point? We’re interrupting our regular podcast stream to bring you something special. It’s the fi...

MBA1571 How Your Business Can Have Frequent Small Wins

16 Jul 2020

Contributed by Lukas

They say success is mostly perspiration, with a little inspiration.But what about motivation?Keeping spirits high is a team leader’s responsibility....

MBA1570 Q&A Wednesday: Who should be my first hire?

15 Jul 2020

Contributed by Lukas

Solo no mo’. It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough revenue to double the size of their one-person team. Th...

MBA1569 Take The Pricing Challenge

14 Jul 2020

Contributed by Lukas

We dare you.Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very po...

MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora

13 Jul 2020

Contributed by Lukas

Let’s talk about death — but in a good way!This is a very different “Must Read.” Neville Medhora’s You’re Gonna Die isn’t exactly about ...

MBA1567 Will Your Business Survive? + Free Ride Friday

10 Jul 2020

Contributed by Lukas

This crisis will end. But when? And can your business last ‘till then?Let’s find out.Today, we’re discussing what your company needs to come thr...

MBA1566 Should You Charge a Set Up Fee?

09 Jul 2020

Contributed by Lukas

Should onboarding cost the customer money? Can “set-up” fees backfire? Once you’ve made the sale, is it smart to immediately tack on an extra c...

MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge?

08 Jul 2020

Contributed by Lukas

Entrepreneurs are different.We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. ...

MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta

07 Jul 2020

Contributed by Lukas

Don’t miss this one. It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successf...

MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman

06 Jul 2020

Contributed by Lukas

Retention is the new acquisition.As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focu...

MBA1562 When to Hire a CFO + Free Right Friday

03 Jul 2020

Contributed by Lukas

Are your finances getting too big to handle?That’s a great problem to have! But it’s a problem nonetheless.Hiring a CFO is a sign you’ve arrived...

MBA1561 Dealing With Financial Stress in Your Business

02 Jul 2020

Contributed by Lukas

Of all the kinds of stress, financial stress is one of the worst.It can make entrepreneurship…not fun anymore. Stress compounds any financial probl...

MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips?

01 Jul 2020

Contributed by Lukas

Producing content is exhausting.If you’re doing it wrong, that is.It’s Q&A Wednesday, and one listener wants to know how in the heck we manage to ...

MBA1559 How to Get More Backlinks to Your Site

30 Jun 2020

Contributed by Lukas

You’ve gotta rank.There’s no way around it. No matter what kind of business you have, SEO is the way to grow. And the single most important factor...

MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales

29 Jun 2020

Contributed by Lukas

Say it with me: undercutting is a garbage strategy.Trying to compete by offering the lowest price is a race to the bottom. When we’re starting out, ...

MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday

26 Jun 2020

Contributed by Lukas

Every game has to end — including the entrepreneurship game. So what does winning the game look like for you?It can seem obvious, but do many peopl...

MBA1556 How Too Much Content on Your Website Can Harm Your Business

25 Jun 2020

Contributed by Lukas

You’re posting too much content.I know, sounds crazy right? But something changed. Specifically, the algorithm Google uses to rank website pages ma...

MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch?

24 Jun 2020

Contributed by Lukas

What’s the best way to sell an online course? Should you leave it out there, open for enrollment whenever? Or should you establish a limited enrollm...

MBA1554 Should You Trademark Your Brand?

23 Jun 2020

Contributed by Lukas

We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean? More importantly, how can it help...

MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program

22 Jun 2020

Contributed by Lukas

Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses. You essentially crowdsource sales by cutting people in o...

MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday

19 Jun 2020

Contributed by Lukas

Politics. Social movements. Morality. Does any of that have a role in your business?That question is on the forefront of many an entrepreneur’s mind...

MBA1551 Are You Putting Too Much Money Back Into Your Business?

18 Jun 2020

Contributed by Lukas

How much is too much to reinvest? As the founder of a small business, you’re responsible for keeping your company in good financial health. You owe...

MBA1550 Q&A Wednesday: Do I need to accept PayPal with my new business?

17 Jun 2020

Contributed by Lukas

PayPal: is it a must?PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so...

MBA1549 4 Simple Tips To Improve Your New Hire On-Boarding

16 Jun 2020

Contributed by Lukas

Onboarding: it’s not just for customers!When you make a new hire, it’s your job to set them up for wins. So much time and effort is wasted by new ...

MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes

15 Jun 2020

Contributed by Lukas

It’s the biggest question in digital marketing: how can I get people to stop and hear me out?Today’s guest teacher, Saksham Sharda, has an answer:...

MBA1547 Are Lifestyle Businesses Real? + Free Ride Friday

12 Jun 2020

Contributed by Lukas

This whole “laptop on the beach” thing…it’s BS, right?Yes and no.As independent entrepreneurs, we’ve often wondered what we’re doing wrong...

MBA1546 3 Big Affiliate Marketing Mistakes to Avoid

11 Jun 2020

Contributed by Lukas

We’re all for affiliate marketing.It’s one of the best ways to monetize your expertise, content, and following. It’s a fantastic passive(ish) re...

MBA1545 Q&A Wednesday: I’m having a hard time with my market analysis. How do I get started?

10 Jun 2020

Contributed by Lukas

Market research: you’re lost without it. But some markets are easier to research than others.It’s Q&A Wednesday, and we’ve got one listener in a...

MBA1544 How to Spend Your Weekend for a Better Week

09 Jun 2020

Contributed by Lukas

We’ll never stop saying this: your rest is just as important to your business as your work.Like any good trainer will tell you about muscles, a busi...

MBA1543 Must Read: The Ride of a Lifetime by Robert Allen Iger

08 Jun 2020

Contributed by Lukas

What can you learn from the big companies? Can any of the philosophies behind mega-companies like Disney help your small business?Yes.Robert Allen Ige...

MBA1542 Charging Local Currency With Your Online Business + Free Ride Friday

05 Jun 2020

Contributed by Lukas

It’s a global marketplace. Charge accordingly, or you’re leaving rupees on the table.Currency localization is way more than a convenience bonus. I...

MBA1541 Do Company Perks Work?

04 Jun 2020

Contributed by Lukas

Is Google on to something? Those nap pods and free lunches must be worth the investment, right?Can the same perk-heavy approach work for smaller busin...

MBA1540 Q&A Wednesdays: Should I open my shop doors with COVID restrictions?

03 Jun 2020

Contributed by Lukas

This is math we’ve never had to do before.Trying to stay in the black during a pandemic involves a lot more than simple numbers. Navigating the rule...

MBA1539 Do You Need A Degree To Be a Successful Entrepreneur?

02 Jun 2020

Contributed by Lukas

What’s a formal education really worth? Since this is The $100 MBA, you might expect us to say something along the lines of “not much.”But not n...

MBA1538 Guest Teacher – Matt Johnson – How To Use Podcast Interviews To Build Relationships.

01 Jun 2020

Contributed by Lukas

Get on a podcast. Now.It doesn’t have to be this one. But the value of being heard on a good podcast goes way beyond the exposure and brand awarenes...

MBA1537 4 Essential Purchases When Starting a Business + Free Ride Friday

29 May 2020

Contributed by Lukas

Digital or physical, online or brick & mortar, every business needs a few things at the start. These are the non-negotiables, the 4 things that every...

MBA1536 How To Build Your Network Despite a Pandemic

28 May 2020

Contributed by Lukas

Being stuck in lockdown doesn’t have to stop you from networking. Even though we can’t go to conferences and the like, networking is still possib...

MBA1535 Q&A Wednesdays: Should I raise my prices during a pandemic?

27 May 2020

Contributed by Lukas

Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a global crisis?It’s Q&A Wednesd...

MBA1534 4 Big Opportunities in 2020

26 May 2020

Contributed by Lukas

This year isn’t all bad.I mean, it’s bad. It’s awful. But if every crisis presents opportunities, the Year of COVID is no exception. Through pan...

MBA1533 Guest Teacher – Rich Allen – How to Explain How Your Business Works Using a Bike

25 May 2020

Contributed by Lukas

Communication is everything when you’re leading a team. So how can you better explain why everyone’s work matters?With a bicycle.Rich Allen is an ...

MBA1532 Google vs. Facebook Ads + Free Ride Friday

22 May 2020

Contributed by Lukas

Digital advertising is suddenly a lot cheaper. But it’s no less confusing.When you’re deciding how and where to spend your advertising budget, it’...

MBA1531 2020’s 5 Most Common Online Business Mistakes

21 May 2020

Contributed by Lukas

Just getting started? Here’s what not to do.So far this year, we’ve seen various businesses make some of the same blunders. The mistakes aren’t ...

MBA1530 Q&A Wednesdays: So many things to improve in my business. Which one first?

20 May 2020

Contributed by Lukas

Analysis Paralysis: it’s that frozen feeling you get when there’s so much to do, you can’t do any of it. Sometimes, just knowing where to start...

MBA1529 When Should You Hire A Bookkeeper?

19 May 2020

Contributed by Lukas

There’s only so much time and money. A bookkeeper can save you tons of both.Today, we’ll explain exactly what a bookkeeper does, and why one is so...

MBA1528 Guest Teacher – Oli Bridge – How to Build Video Funnels for Your Business

18 May 2020

Contributed by Lukas

How powerful is video? As a medium, it’s quickly gone from a marketing “maybe” to a “must.”Video can’t replace written content for every p...

MBA1527 Focus on The Things That Don’t Change + Free Ride Friday

15 May 2020

Contributed by Lukas

Entrepreneurship isn’t just about innovation. Sometimes, understanding that which doesn’t change is just as important.Real long-term success requi...

MBA1526 How to Get Great Customer Reviews Quickly

14 May 2020

Contributed by Lukas

Your business needs good reviews. These days, people don’t buy a paperclip without seeing how many stars it got on Amazon. We live in the “social...

MBA1525 Q&A Wednesdays: Do I need an About Page if it’s just me and my EA?

13 May 2020

Contributed by Lukas

Every business needs a website. But does every business need an “About” page?Yes.It’s Q&A Wednesday, and we’ve got a listener who’s building...

MBA1524 Add-Ons In Your Business The Right Way

12 May 2020

Contributed by Lukas

Ever get annoyed when businesses try to tack on little upsells? What if we took a different approach, one that puts added value first and added reven...

MBA1523 Must Read: Remote by Jason Fried and David Heinemeier Hansson

11 May 2020

Contributed by Lukas

The book isn’t new, but the review is timely. This is the best guide to running a remote team available, from two guys who helped pioneer and popula...

MBA1522 Set Up a Home Office on a Budget + Free Ride Friday

08 May 2020

Contributed by Lukas

Our company has always been remote, and we’ve always worked from home. With millions suddenly forced to do business from the same building they liv...

MBA1521 First Steps In Setting Up a YouTube Channel

07 May 2020

Contributed by Lukas

YouTube: ignore it at your peril. It’s the world’s second largest search engine, and its content often dominates the results of that other search...

MBA1520 Q&A Wednesdays: I Want To Sell My Books. Do I need a Website?

06 May 2020

Contributed by Lukas

Standing out as a writer is tough. Fortunately, you don’t necessarily have to shoot for the New York Times’ best-seller list. You just have to fi...

MBA1519 How to Create a Demo Video for Your Product

05 May 2020

Contributed by Lukas

No matter what you’re selling — product or service, physical or digital — a great video can be a marketing game-changer.Videos are an efficient ...

MBA1518 Guest Teacher – Angela Henderson – How To Use Human to Human Marketing In Your Business

04 May 2020

Contributed by Lukas

You’ve heard of B2C and B2B. But H2H is still important, no matter what kind of business you run.Angela Henderson is a business coach, keynote speak...

MBA1517 How To Move From Working In Your Business to Working On Your Business + Free Ride Friday

01 May 2020

Contributed by Lukas

You’ve built a business. Congratulations! Now, it’s time to stop building it.Seriously.One trap entrepreneurs fall into is failing to take Marshal...

MBA1516 How to Manage Support Coverage During Holidays

30 Apr 2020

Contributed by Lukas

What happens to your company’s Customer Support during holidays? More importantly, what happens when it’s a holiday for some of your employees or...

MBA1515 Q&A Wednesdays: I need to make some layoffs. Should I do it slowly or all at once?

29 Apr 2020

Contributed by Lukas

If you’re anxious about letting employees go, you are not alone.Unemployment rates are at absurd levels, as company after company is forced into mas...

MBA1514 Why Now Is The Best Time to Create More Content

28 Apr 2020

Contributed by Lukas

Whether you blog or vlog, work in words or graphics, it’s time to turn the content machine up to 11. Like, now.It’s not just a way to pass the ti...

MBA1513 Must Read: Stillness Is The Key by Ryan Holiday

27 Apr 2020

Contributed by Lukas

One of our favorite authors is back with another mindset-altering book we can’t wait to share with you. Ryan Holiday’s Stillness Is The Key is re...

MBA1512 3 Must Do Online Security Tips + Free Ride Friday

24 Apr 2020

Contributed by Lukas

Cybersecurity has never been more important, as COVID-19 forces more and more business online. As we learned from the Zoom debacle, leaving your busin...

MBA1511 Is Now a Bad Time To Sell a Business?

23 Apr 2020

Contributed by Lukas

Maybe you were just getting ready to sell when COVID-19 hit. Maybe you’re thinking about getting out because of COVID-19. Either way, it’s a bit o...

MBA1510 Q&A Wednesdays: How long should I plan for COVID-19 to affect my business?

22 Apr 2020

Contributed by Lukas

This corona thing is gonna be with us for a while. The question is: how long is a while?More importantly, what can you do about it as an entrepreneur ...

MBA1509 Things to Consider Before You Change Your Brand Name

21 Apr 2020

Contributed by Lukas

Rebranding – is it worth the trouble?Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, ...

MBA1508 Guest Teacher – Clay Staires – How to Create Repeat Business and Customer Service Experiences That Wow in the Digital Age

20 Apr 2020

Contributed by Lukas

Customer service is your difference.It’s one of the best ways for a small business to stand out from competitors and build a loyal following. You do...

MBA1507 The Fastest Way To Sell Your Physical Products Online + Free Ride Friday

17 Apr 2020

Contributed by Lukas

You sold merchandise IRL in a brick & mortar store or public marketplaces. Now you can’t.There is a way forward.Today, we’re not just discussing h...

MBA1506 How to Use Content Swaps To Grow Your Audience

16 Apr 2020

Contributed by Lukas

Sometimes, the best way to find your audience is to borrow someone else’s.Content swapping is a classic, tried-and-true method of growing your brand...

MBA1505 Q&A Wednesdays: How do I balance quantity vs. quality and not get overwhelmed?

15 Apr 2020

Contributed by Lukas

Not everyone is binging Netflix during this quarantine.As COVID-19 forces countless people to learn new ways of doing business, some companies and ent...

MBA1504 Should You Run Competitive Ads?

14 Apr 2020

Contributed by Lukas

Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their business to the web. It’s a very noisy Internet...

MBA1503 Must Read: The Road Less Stupid by Keith Cunningham

13 Apr 2020

Contributed by Lukas

As you might be able to tell by the title, this week’s Must-Read is, um…direct.That’s the best thing about it. Keith Cunningham’s The Road Les...

MBA1502 Who to Partner with When Markets are Down + Free Ride Friday

10 Apr 2020

Contributed by Lukas

COVID-19 is cratering the economy. But not everyone is losing business. Just ask Netflix, Amazon, or your local takeout place.Even if your business is...

MBA1501 Lessons Learned from Vlogging Daily

09 Apr 2020

Contributed by Lukas

He’s been stuck in the house for 14 days. At first, it seemed like an inconvenience.So he turned it into an opportunity.We just came back from some ...

MBA1500 Q&A Wednesday: How do I sell a $10,000 program on a webinar?

08 Apr 2020

Contributed by Lukas

Price doesn’t matter. Value does.When it comes to sales, the only thing that a high price changes is the amount of trust you have to build in order ...

MBA1499 How to Manage Your Cash Flow During a Crisis

07 Apr 2020

Contributed by Lukas

For your business to be stable, your revenue stream needs a minimum level of predictability.That’s where smart, proactive cashflow management comes ...

MBA1498 Guest Teacher: Brian Hamilton – How and Why To Use your Accountant for Much More Than Taxes

06 Apr 2020

Contributed by Lukas

A qualified accountant is a clutch hire, no matter the size of your business.If a penny saved is a penny earned, a penny well-managed is just as valua...

MBA1497 How You Feel is How You Perform + Free Ride Friday

03 Apr 2020

Contributed by Lukas

Nothing is “just business.” Feelings affect everything we do, no matter how calculated or logical we think business is. It’s time to stop tryin...

MBA1496 Lesson Learned From My Trip to Japan

02 Apr 2020

Contributed by Lukas

Just before the corona-crisis descended, our intrepid co-founders Omar and Nicole headed to Japan for 10 days of decompression. It wasn’t a busines...

MBA1495 Q&A Wednesday: How do I shift my team to remote work?

01 Apr 2020

Contributed by Lukas

Let’s tackle the most FAQ about business in the COVID-19 era.It’s Q&A Wednesday, and one of our listeners (actually, make that a ton of our listen...

MBA1494 How to Work From Home and Stay Sane

31 Mar 2020

Contributed by Lukas

You knew this episode was coming.During the coronavirus pandemic, so many people suddenly have to work from home. When your kitchen table becomes your...

MBA1493 Must Read: Walt Disney by Neal Gabler

30 Mar 2020

Contributed by Lukas

Where does innovation come from? What about the greatest game-changers lets them see opportunities the rest of us miss? What is genius?Walt Disney is ...

MBA1492 Are You Paying Too Much For Your VA? + Free Ride Friday

27 Mar 2020

Contributed by Lukas

Virtual assistants can be invaluable – but exactly how valuable are they?Having a dedicated person to handle administrative tasks online is a massiv...

MBA1491 How Often Should You Offer Training To Your Team?

26 Mar 2020

Contributed by Lukas

Professional development is key, no matter what you do.As a small business owner, how much of your team’s development is your responsibility? How mu...

MBA1490 Q&A Wednesday: Do I need to have a dedicated server for my website?

25 Mar 2020

Contributed by Lukas

Are you being served?Most of us use shared servers for our websites, at least at first. Whether you’re on WordPress, SquareSpace, Weebly, or another...

MBA1489 Hiring a Website Manager

24 Mar 2020

Contributed by Lukas

Does someone need to take the wheel at your website?Stop right there: this is not an episode only for the technologically…disinclined. Your website ...

MBA1488 Guest Teacher: Timothy Clark – How To Lead your Team Through The 4 Stages Of Psychological Safety

23 Mar 2020

Contributed by Lukas

Are you getting the best from your team? If they’re not psychologically safe…probably not.In order to perform to their potential, employees have c...

MBA1487 How Stress Has Affected My Business + Free Ride Friday

20 Mar 2020

Contributed by Lukas

This episode isn’t about your health.Well, it’s about that, too. But this is a business podcast, and here’s the bottom line: stress doesn’t on...

MBA1486 Lessons & Actions You Can Take When Googling Your Business

19 Mar 2020

Contributed by Lukas

Ever Googled your own business? Sure you have. But what were you trying to accomplish?Today, we’re discussing how to use Google’s search results ...

MBA1485 Q&A Wednesday: How do I know if my business will succeed?

18 Mar 2020

Contributed by Lukas

Nothing is guaranteed. But that doesn’t mean we can’t evaluate the viability of a business idea in advance, and give ourselves the best chance of ...

MBA1484 3 Tough Lessons I’ve Learned in The Past 12 Months

17 Mar 2020

Contributed by Lukas

This is how we screwed up.Every mistake carries the gift of a lesson. Learning those lessons makes those mistakes valuable — to you, and anyone who ...

MBA1483 Must Read: The 1% Solution for Work and Life by Tom Connellan

16 Mar 2020

Contributed by Lukas

Are you stuck at “average?”This week’s Must-Read for entrepreneurs is all about making real change, one little bit at a time. Whether you’re n...

MBA1482 The Best Time to Send Your Email Newsletters + Free Ride Friday

13 Mar 2020

Contributed by Lukas

Email is still the most important marketing channel you have. But your emails won’t do much for your business if no one is reading them. Part of ge...

MBA1481 How to Use Automated Webinars to Sell Your Online Course

12 Mar 2020

Contributed by Lukas

Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’s a method that can save you a ton of time and e...

MBA1480 Q&A Wednesday: How do I tell my lifetime members I need to charge them?

11 Mar 2020

Contributed by Lukas

Lifetime memberships can be tricky, especially as your business grows. When something changes, how can you honor your long-standing arrangements witho...

MBA1479 How to Just Get Started With Your Business Today

10 Mar 2020

Contributed by Lukas

Almost everyone has a cool idea for a business. Almost no one will actually do it.Will you?Today, we’ve got your first step. Do this one thing now, ...

MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling

09 Mar 2020

Contributed by Lukas

The best product doesn’t win. The product with the best story wins.Narrative is how we learn. More importantly, it’s how we’re convinced. Storie...

MBA1477 Outsourcing Your Most Time Consuming Tasks + Free Ride Friday

06 Mar 2020

Contributed by Lukas

Forget the dollar, the euro, the pound. The most valuable currency on Earth is time.So let’s get you more of it.Odds are, you’re doing things you ...

MBA1476 How To Use Newsjacking to Promote Your Business

05 Mar 2020

Contributed by Lukas

Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon.“Newsjacking” is a tried-and-true trick in w...

MBA1475 Q&A Wednesday: How do I create an MVP for my physical product?

04 Mar 2020

Contributed by Lukas

Always, always test the MVP – no matter what you’re selling.If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a prod...

MBA1474 The Worst Time To Make Big Decisions

03 Mar 2020

Contributed by Lukas

Sometimes, it’s not how you make decisions, but when.When you’re faced with a major choice, with significant stakes on the line, you have to make ...

MBA1473 Must Read: Who Moved My Cheese? by Dr. Spencer Johnson

02 Mar 2020

Contributed by Lukas

Still thinking about starting a business?Stop.This week’s Must-Read book for entrepreneurs is a classic. It’s a short, simple analogy that our int...