MBA1519 How to Create a Demo Video for Your Product
05 May 2020
Contributed by Lukas
No matter what you’re selling — product or service, physical or digital — a great video can be...
MBA1518 Guest Teacher – Angela Henderson – How To Use Human to Human Marketing In Your Business
04 May 2020
Contributed by Lukas
You’ve heard of B2C and B2B. But H2H is still important, no matter what kind of business you run.A...
MBA1517 How To Move From Working In Your Business to Working On Your Business + Free Ride Friday
01 May 2020
Contributed by Lukas
You’ve built a business. Congratulations! Now, it’s time to stop building it.Seriously.One trap ...
MBA1516 How to Manage Support Coverage During Holidays
30 Apr 2020
Contributed by Lukas
What happens to your company’s Customer Support during holidays? More importantly, what happens w...
MBA1515 Q&A Wednesdays: I need to make some layoffs. Should I do it slowly or all at once?
29 Apr 2020
Contributed by Lukas
If you’re anxious about letting employees go, you are not alone.Unemployment rates are at absurd l...
MBA1514 Why Now Is The Best Time to Create More Content
28 Apr 2020
Contributed by Lukas
Whether you blog or vlog, work in words or graphics, it’s time to turn the content machine up to 1...
MBA1513 Must Read: Stillness Is The Key by Ryan Holiday
27 Apr 2020
Contributed by Lukas
One of our favorite authors is back with another mindset-altering book we can’t wait to share with...
MBA1512 3 Must Do Online Security Tips + Free Ride Friday
24 Apr 2020
Contributed by Lukas
Cybersecurity has never been more important, as COVID-19 forces more and more business online. As we...
MBA1511 Is Now a Bad Time To Sell a Business?
23 Apr 2020
Contributed by Lukas
Maybe you were just getting ready to sell when COVID-19 hit. Maybe you’re thinking about getting o...
MBA1510 Q&A Wednesdays: How long should I plan for COVID-19 to affect my business?
22 Apr 2020
Contributed by Lukas
This corona thing is gonna be with us for a while. The question is: how long is a while?More importa...
MBA1509 Things to Consider Before You Change Your Brand Name
21 Apr 2020
Contributed by Lukas
Rebranding – is it worth the trouble?Sometimes, the answer is yes. But we have to stress the key w...
MBA1508 Guest Teacher – Clay Staires – How to Create Repeat Business and Customer Service Experiences That Wow in the Digital Age
20 Apr 2020
Contributed by Lukas
Customer service is your difference.It’s one of the best ways for a small business to stand out fr...
MBA1507 The Fastest Way To Sell Your Physical Products Online + Free Ride Friday
17 Apr 2020
Contributed by Lukas
You sold merchandise IRL in a brick & mortar store or public marketplaces. Now you can’t.There is ...
MBA1506 How to Use Content Swaps To Grow Your Audience
16 Apr 2020
Contributed by Lukas
Sometimes, the best way to find your audience is to borrow someone else’s.Content swapping is a cl...
MBA1505 Q&A Wednesdays: How do I balance quantity vs. quality and not get overwhelmed?
15 Apr 2020
Contributed by Lukas
Not everyone is binging Netflix during this quarantine.As COVID-19 forces countless people to learn ...
MBA1504 Should You Run Competitive Ads?
14 Apr 2020
Contributed by Lukas
Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their...
MBA1503 Must Read: The Road Less Stupid by Keith Cunningham
13 Apr 2020
Contributed by Lukas
As you might be able to tell by the title, this week’s Must-Read is, um…direct.That’s the best...
MBA1502 Who to Partner with When Markets are Down + Free Ride Friday
10 Apr 2020
Contributed by Lukas
COVID-19 is cratering the economy. But not everyone is losing business. Just ask Netflix, Amazon, or...
MBA1501 Lessons Learned from Vlogging Daily
09 Apr 2020
Contributed by Lukas
He’s been stuck in the house for 14 days. At first, it seemed like an inconvenience.So he turned i...
MBA1500 Q&A Wednesday: How do I sell a $10,000 program on a webinar?
08 Apr 2020
Contributed by Lukas
Price doesn’t matter. Value does.When it comes to sales, the only thing that a high price changes ...
MBA1499 How to Manage Your Cash Flow During a Crisis
07 Apr 2020
Contributed by Lukas
For your business to be stable, your revenue stream needs a minimum level of predictability.That’s...
MBA1498 Guest Teacher: Brian Hamilton – How and Why To Use your Accountant for Much More Than Taxes
06 Apr 2020
Contributed by Lukas
A qualified accountant is a clutch hire, no matter the size of your business.If a penny saved is a p...
MBA1497 How You Feel is How You Perform + Free Ride Friday
03 Apr 2020
Contributed by Lukas
Nothing is “just business.” Feelings affect everything we do, no matter how calculated or logic...
MBA1496 Lesson Learned From My Trip to Japan
02 Apr 2020
Contributed by Lukas
Just before the corona-crisis descended, our intrepid co-founders Omar and Nicole headed to Japan fo...
MBA1495 Q&A Wednesday: How do I shift my team to remote work?
01 Apr 2020
Contributed by Lukas
Let’s tackle the most FAQ about business in the COVID-19 era.It’s Q&A Wednesday, and one of our ...
MBA1494 How to Work From Home and Stay Sane
31 Mar 2020
Contributed by Lukas
You knew this episode was coming.During the coronavirus pandemic, so many people suddenly have to wo...
MBA1493 Must Read: Walt Disney by Neal Gabler
30 Mar 2020
Contributed by Lukas
Where does innovation come from? What about the greatest game-changers lets them see opportunities t...
MBA1492 Are You Paying Too Much For Your VA? + Free Ride Friday
27 Mar 2020
Contributed by Lukas
Virtual assistants can be invaluable – but exactly how valuable are they?Having a dedicated person...
MBA1491 How Often Should You Offer Training To Your Team?
26 Mar 2020
Contributed by Lukas
Professional development is key, no matter what you do.As a small business owner, how much of your t...
MBA1490 Q&A Wednesday: Do I need to have a dedicated server for my website?
25 Mar 2020
Contributed by Lukas
Are you being served?Most of us use shared servers for our websites, at least at first. Whether you’...
MBA1489 Hiring a Website Manager
24 Mar 2020
Contributed by Lukas
Does someone need to take the wheel at your website?Stop right there: this is not an episode only fo...
MBA1488 Guest Teacher: Timothy Clark – How To Lead your Team Through The 4 Stages Of Psychological Safety
23 Mar 2020
Contributed by Lukas
Are you getting the best from your team? If they’re not psychologically safe…probably not.In ord...
MBA1487 How Stress Has Affected My Business + Free Ride Friday
20 Mar 2020
Contributed by Lukas
This episode isn’t about your health.Well, it’s about that, too. But this is a business podcast,...
MBA1486 Lessons & Actions You Can Take When Googling Your Business
19 Mar 2020
Contributed by Lukas
Ever Googled your own business? Sure you have. But what were you trying to accomplish?Today, we’r...
MBA1485 Q&A Wednesday: How do I know if my business will succeed?
18 Mar 2020
Contributed by Lukas
Nothing is guaranteed. But that doesn’t mean we can’t evaluate the viability of a business idea ...
MBA1484 3 Tough Lessons I’ve Learned in The Past 12 Months
17 Mar 2020
Contributed by Lukas
This is how we screwed up.Every mistake carries the gift of a lesson. Learning those lessons makes t...
MBA1483 Must Read: The 1% Solution for Work and Life by Tom Connellan
16 Mar 2020
Contributed by Lukas
Are you stuck at “average?”This week’s Must-Read for entrepreneurs is all about making real ch...
MBA1482 The Best Time to Send Your Email Newsletters + Free Ride Friday
13 Mar 2020
Contributed by Lukas
Email is still the most important marketing channel you have. But your emails won’t do much for yo...
MBA1481 How to Use Automated Webinars to Sell Your Online Course
12 Mar 2020
Contributed by Lukas
Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’...
MBA1480 Q&A Wednesday: How do I tell my lifetime members I need to charge them?
11 Mar 2020
Contributed by Lukas
Lifetime memberships can be tricky, especially as your business grows. When something changes, how c...
MBA1479 How to Just Get Started With Your Business Today
10 Mar 2020
Contributed by Lukas
Almost everyone has a cool idea for a business. Almost no one will actually do it.Will you?Today, we...
MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
09 Mar 2020
Contributed by Lukas
The best product doesn’t win. The product with the best story wins.Narrative is how we learn. More...
MBA1477 Outsourcing Your Most Time Consuming Tasks + Free Ride Friday
06 Mar 2020
Contributed by Lukas
Forget the dollar, the euro, the pound. The most valuable currency on Earth is time.So let’s get y...
MBA1476 How To Use Newsjacking to Promote Your Business
05 Mar 2020
Contributed by Lukas
Current events can produce more than anxiety. In fat, they might just be your secret marketing weapo...
MBA1475 Q&A Wednesday: How do I create an MVP for my physical product?
04 Mar 2020
Contributed by Lukas
Always, always test the MVP – no matter what you’re selling.If you don’t know, the MVP (Minimu...
MBA1474 The Worst Time To Make Big Decisions
03 Mar 2020
Contributed by Lukas
Sometimes, it’s not how you make decisions, but when.When you’re faced with a major choice, with...
MBA1473 Must Read: Who Moved My Cheese? by Dr. Spencer Johnson
02 Mar 2020
Contributed by Lukas
Still thinking about starting a business?Stop.This week’s Must-Read book for entrepreneurs is a cl...
MBA1472 Are You Confusing Your Customers? + Free Ride Friday
28 Feb 2020
Contributed by Lukas
Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too ...
MBA1471 Quality vs Deadlines: When to Choose What
27 Feb 2020
Contributed by Lukas
What matters most: quality, or fulfillment? What disappoints customers more: failure to deliver on t...
MBA1470 Q&A Wednesday: I never hit my goals. Am I setting them too high?
26 Feb 2020
Contributed by Lukas
We all want to reach our goals. But where do we set them? How do we know which goals are realistic, ...
MBA1469 How Many Support Agents Do You Need?
25 Feb 2020
Contributed by Lukas
At our software company, we pride ourselves on customer support. We differentiate ourselves with it,...
MBA1468 Guest Teacher: Chris Meroff – How To Develop A Company Culture That Fulfills Every Employee
24 Feb 2020
Contributed by Lukas
Company culture isn’t something we always think about. And when we do, it’s often…after-thinki...
MBA1467 My 3 Biggest Takeaways from Funnel Hacking Live + Free Ride Friday
21 Feb 2020
Contributed by Lukas
If you haven’t heard of ClickFunnels, you will.The company’s massive conference, Funnel Hacking ...
MBA1466 Simplify Your Marketing Efforts
20 Feb 2020
Contributed by Lukas
Keep. It. Simple.The problem entrepreneurs often have with marketing is totally overcomplicating it....
MBA1465 Q&A Wednesday: How often should I raise my rates?
19 Feb 2020
Contributed by Lukas
Did you forget to raise your rates again? You’re not the only one.It’s Q&A Wednesday, and we’v...
MBA1464 Are You Willing to Redo It All?
18 Feb 2020
Contributed by Lukas
Get back in the saddle — even if you never fell out.Sometimes, we put our whole selves into buildi...
MBA1463 Must Read: The Five Minute Journal by Alex Ikonn
17 Feb 2020
Contributed by Lukas
This week, you’re writing the Must-Read book.We couldn’t resist. After using The Five Minute Jou...
MBA1462 3 Key Ingredients to a Successful Facebook Group + Free Ride Friday
14 Feb 2020
Contributed by Lukas
Facebook groups can go really well, or really badly. They can increase engagement and loyalty, or th...
MBA1461 The Only 3 Ways You Can Differentiate and Compete
13 Feb 2020
Contributed by Lukas
That’s right: we said “only.”In our considerable experience, we’ve only found 3 ways to make...
MBA1460 Q&A Wednesday: Will I put off customers if I share my political and religious views?
12 Feb 2020
Contributed by Lukas
We live in a golden age of political bipartisanship, religious tolerance, and cooperation among peop...
MBA1459 How Amazon Can Help You Create Your Next Product
11 Feb 2020
Contributed by Lukas
There’s a ridiculously valuable, totally free resource you’re not using. It has all the informat...
MBA1458 Guest Teacher: Grant Baldwin – How To Find & Book Speaking Gigs
10 Feb 2020
Contributed by Lukas
Have you started speaking yet? You don’t have to be Tony Robbins to use the power of public speaki...
MBA1457 How to Meet Industry Leaders with Dinners + Free Ride Friday
07 Feb 2020
Contributed by Lukas
Who do you wish you could get to know? They say the fastest way to an entrepreneur’s heart…Ok, n...
MBA1456 Should You Sell a White Labeled Product?
06 Feb 2020
Contributed by Lukas
Who says you have to build a product to build a business?“White Label” products let you market a...
MBA1455 Q&A Wednesday: How do I deal with a customer that threatens me?
05 Feb 2020
Contributed by Lukas
Online bullying: it isn’t just for middle schoolers. Every business will eventually have a custome...
MBA1454 Does Sponsoring a An Online Summit Work?
04 Feb 2020
Contributed by Lukas
Conferences were always going to go digital. Enter the online summit, a virtual gathering of indust...
MBA1453 Must Read: Barking Up The Wrong Tree by Eric Barker
03 Feb 2020
Contributed by Lukas
Conventional wisdom: how wise is it?That’s the question Eric Barker asks in Barking Up The Wrong T...
MBA1452 Should You Hire Friends and Family of Team Members? + Free Ride Friday
31 Jan 2020
Contributed by Lukas
Hiring the best employees is no easy task. That task is further complicated when the perfect fit hap...
MBA1451 4 Low Cost Ways to Gather Customer Feedback
30 Jan 2020
Contributed by Lukas
Customer feedback is like fertilizer for your business growth. Way too many entrepreneurs try to “...
MBA1450 Q&A Wednesday: Should I refund customers past the refund deadline?
29 Jan 2020
Contributed by Lukas
Almost every business goes through this: you set a refund policy, and a customer violates it — but...
MBA1449 What Exactly Is a Funnel? (and How to Build One)
28 Jan 2020
Contributed by Lukas
It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by ...
MBA1448 Guest Teacher: Kim Speed – How to turn your clients into your greatest sales team
27 Jan 2020
Contributed by Lukas
There is no better salesperson than someone who doesn’t work for you.Think about how you decide to...
MBA1447 How Much Money Do You Need To Start a Podcast? + Free Ride Friday
24 Jan 2020
Contributed by Lukas
What does a podcast cost?It’s a good question, and one you should definitely ask before you get on...
MBA1446 The Best Time To Start A Business
23 Jan 2020
Contributed by Lukas
What are you waiting for? No, seriously. What should you wait for before starting a business?One of...
MBA1445 Q&A Wednesday: Do I need to also buy the .net and .co for my domain?
22 Jan 2020
Contributed by Lukas
Every business needs a website, and therefore a good domain name. But do you need all the domains wi...
MBA1444 How To Minimize Stress When Traveling For Business
21 Jan 2020
Contributed by Lukas
Business travel got you stressed out, tired, and feeling low? It’s not just you.Traveling for work...
MBA1443 Must Read: Talking to Strangers by Malcolm Gladwell
20 Jan 2020
Contributed by Lukas
We’re not good at understanding each other. And that’s bad for business.Malcolm Gladwell has mad...
MBA1442 3 Simple Ideas To Improve Your Customer Service + Free Ride Friday
17 Jan 2020
Contributed by Lukas
Customer service: the forgotten weapon. The power move. The brand-defining differentiator that sets ...
MBA1441 How To Feel Good About Your Decisions
16 Jan 2020
Contributed by Lukas
Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’...
MBA1440 Q&A Wednesday: What’s the biggest difference between a content business and a software business?
15 Jan 2020
Contributed by Lukas
Content business vs. software business: which is right for you?Today’s episode is a good place to ...
MBA1439 How Do Your Customers Decide to Buy?
14 Jan 2020
Contributed by Lukas
To get more wins, study the ones you have.The “buyer’s journey” is a much-studied topic that C...
MBA1438 Guest Teacher: Dr. Cindy McGovern – How a Simple “THANK YOU” Can Make You a Better Leader
13 Jan 2020
Contributed by Lukas
Thank you.Was that so hard?Actually, effective gratitude is more than just stringing two words toget...
MBA1437 Lessons Learned From a 1:1 with Every Team Member + Free Ride Friday
10 Jan 2020
Contributed by Lukas
What do your employees really think?It can be hard to find out. People are naturally more reserved i...
MBA1436 Sharing Your Long Term Strategic Plan With Your Team
09 Jan 2020
Contributed by Lukas
You and your team: are you in it together?Recently, we made a significant decision. We decided to sh...
MBA1435 Q&A Wednesday: How can I successfully pre-launch an online business?
08 Jan 2020
Contributed by Lukas
Prepare for launch! Actually, scratch that. We need to start even further ahead, with a pre-launch s...
MBA1434 Do You Need to Work More Than 40 Hours a Week to Be Successful?
07 Jan 2020
Contributed by Lukas
Is hustling effective? Does more work mean more results?Maybe not. Today, we’re discussing the mat...
MBA1433 Must Read: Never Split the Difference by Chris Voss
06 Jan 2020
Contributed by Lukas
Sometimes, abandoning logic is the most logical decision.That’s the (somewhat controversial) premi...
MBA1432 Paid Marketing Ideas for Under $300 + Free Ride Friday
03 Jan 2020
Contributed by Lukas
What kind of growth can you get for $300? The answer might surprise you, but only if you’re willin...
MBA1431 What Will Stop You From Making 2020 a Success
02 Jan 2020
Contributed by Lukas
This is your year…unless it isn’t.We all hit January wide-eyed and full of big plans. But why do...
MBA1430 Q&A Wednesday: Not enough cashflow to pay my cofounder a salary. Should I buy him out?
01 Jan 2020
Contributed by Lukas
Your co-founder wants in. You need them out.This is awkward.It’s Q&A Wednesday, and we’ve got a ...
MBA1429 Why You Should or Shouldn’t Change Your Brand Name
31 Dec 2019
Contributed by Lukas
To rebrand or not to rebrand? That is the question. Today, anyway. If you feel like you chose the wr...
MBA1428 Guest Teacher: Kenneth Aldrich – How to Create an Entrepreneurial Mindset
30 Dec 2019
Contributed by Lukas
Skills don’t matter, without the right mindset. There’s a ton of advice out there about what to ...
MBA1427 5 Takeaways From SaaStock Aus 2019 + Free Ride Friday
27 Dec 2019
Contributed by Lukas
SaaStock rocked — and we brought back some lessons for you. This annual convention for SaaS (Softw...
MBA1426 How To Perform a SWOT Analysis & Stay Ahead of Challenges
26 Dec 2019
Contributed by Lukas
SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use ...
MBA1425 Q&A Wednesday: I’m exhausted all the time. What do I do?
25 Dec 2019
Contributed by Lukas
Business draining you? Feeling exhausted? You’re not alone. But you have to fix it. It’s Q&A Wed...
MBA1424 Improving Your About Page
24 Dec 2019
Contributed by Lukas
You’re missing a huge marketing opportunity. That’s the case for most entrepreneurs with a busin...
MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz
23 Dec 2019
Contributed by Lukas
What is company culture, why does it matter, and how can you build it? The answers to that and more ...
MBA1422 Why Online Courses Fail + Free Ride Friday
20 Dec 2019
Contributed by Lukas
Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your ex...
MBA1421 Why and How to Plan All of 2020 Today
19 Dec 2019
Contributed by Lukas
2020 starts now. I know the ball hasn’t dropped yet, but if you want certain things to happen next...
MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off?
18 Dec 2019
Contributed by Lukas
It’s that time of year. We don’t all celebrate the same way — or at all — but “the holiday...