The $100 MBA Show
Episodes
MBA1472 Are You Confusing Your Customers? + Free Ride Friday
28 Feb 2020
Contributed by Lukas
Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information.Confusion is kryptonite for sales...
MBA1471 Quality vs Deadlines: When to Choose What
27 Feb 2020
Contributed by Lukas
What matters most: quality, or fulfillment? What disappoints customers more: failure to deliver on time, or substandard performance?Meeting deadlines ...
MBA1470 Q&A Wednesday: I never hit my goals. Am I setting them too high?
26 Feb 2020
Contributed by Lukas
We all want to reach our goals. But where do we set them? How do we know which goals are realistic, and which are just setting us up for failure?It’...
MBA1469 How Many Support Agents Do You Need?
25 Feb 2020
Contributed by Lukas
At our software company, we pride ourselves on customer support. We differentiate ourselves with it, and always have.It’s kind of our thing.So we we...
MBA1468 Guest Teacher: Chris Meroff – How To Develop A Company Culture That Fulfills Every Employee
24 Feb 2020
Contributed by Lukas
Company culture isn’t something we always think about. And when we do, it’s often…after-thinking.But it matters.If you don’t intentionally bui...
MBA1467 My 3 Biggest Takeaways from Funnel Hacking Live + Free Ride Friday
21 Feb 2020
Contributed by Lukas
If you haven’t heard of ClickFunnels, you will.The company’s massive conference, Funnel Hacking Live, is like Coachella for marketing nerds. The e...
MBA1466 Simplify Your Marketing Efforts
20 Feb 2020
Contributed by Lukas
Keep. It. Simple.The problem entrepreneurs often have with marketing is totally overcomplicating it. Too many channels, too much content, and no idea ...
MBA1465 Q&A Wednesday: How often should I raise my rates?
19 Feb 2020
Contributed by Lukas
Did you forget to raise your rates again? You’re not the only one.It’s Q&A Wednesday, and we’ve got a business coach who hasn’t raised prices ...
MBA1464 Are You Willing to Redo It All?
18 Feb 2020
Contributed by Lukas
Get back in the saddle — even if you never fell out.Sometimes, we put our whole selves into building a business or product, only to watch it bomb. T...
MBA1463 Must Read: The Five Minute Journal by Alex Ikonn
17 Feb 2020
Contributed by Lukas
This week, you’re writing the Must-Read book.We couldn’t resist. After using The Five Minute Journal by Alex Iconn for a while, we just had to rec...
MBA1462 3 Key Ingredients to a Successful Facebook Group + Free Ride Friday
14 Feb 2020
Contributed by Lukas
Facebook groups can go really well, or really badly. They can increase engagement and loyalty, or they can embarrass you. They can drive growth, or th...
MBA1461 The Only 3 Ways You Can Differentiate and Compete
13 Feb 2020
Contributed by Lukas
That’s right: we said “only.”In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only see...
MBA1460 Q&A Wednesday: Will I put off customers if I share my political and religious views?
12 Feb 2020
Contributed by Lukas
We live in a golden age of political bipartisanship, religious tolerance, and cooperation among people of diverse viewpoints.Just kidding, we live in ...
MBA1459 How Amazon Can Help You Create Your Next Product
11 Feb 2020
Contributed by Lukas
There’s a ridiculously valuable, totally free resource you’re not using. It has all the information you need to target an audience, build them the...
MBA1458 Guest Teacher: Grant Baldwin – How To Find & Book Speaking Gigs
10 Feb 2020
Contributed by Lukas
Have you started speaking yet? You don’t have to be Tony Robbins to use the power of public speaking to grow your business. Even if you don’t pla...
MBA1457 How to Meet Industry Leaders with Dinners + Free Ride Friday
07 Feb 2020
Contributed by Lukas
Who do you wish you could get to know? They say the fastest way to an entrepreneur’s heart…Ok, no one says that. But one meal can have a massive i...
MBA1456 Should You Sell a White Labeled Product?
06 Feb 2020
Contributed by Lukas
Who says you have to build a product to build a business?“White Label” products let you market and sell someone else’s creation, under your own ...
MBA1455 Q&A Wednesday: How do I deal with a customer that threatens me?
05 Feb 2020
Contributed by Lukas
Online bullying: it isn’t just for middle schoolers. Every business will eventually have a customer who turns rabid, threatening to blast your compa...
MBA1454 Does Sponsoring a An Online Summit Work?
04 Feb 2020
Contributed by Lukas
Conferences were always going to go digital. Enter the online summit, a virtual gathering of industry pros that might offer the same (or similar) ben...
MBA1453 Must Read: Barking Up The Wrong Tree by Eric Barker
03 Feb 2020
Contributed by Lukas
Conventional wisdom: how wise is it?That’s the question Eric Barker asks in Barking Up The Wrong Tree, a super-entertaining challenge to everything ...
MBA1452 Should You Hire Friends and Family of Team Members? + Free Ride Friday
31 Jan 2020
Contributed by Lukas
Hiring the best employees is no easy task. That task is further complicated when the perfect fit happens to be the relative, friend, or significant ot...
MBA1451 4 Low Cost Ways to Gather Customer Feedback
30 Jan 2020
Contributed by Lukas
Customer feedback is like fertilizer for your business growth. Way too many entrepreneurs try to “figure out” what would appeal to customers, whe...
MBA1450 Q&A Wednesday: Should I refund customers past the refund deadline?
29 Jan 2020
Contributed by Lukas
Almost every business goes through this: you set a refund policy, and a customer violates it — but they still want their money back.The terms were c...
MBA1449 What Exactly Is a Funnel? (and How to Build One)
28 Jan 2020
Contributed by Lukas
It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.”There’s a good reason this...
MBA1448 Guest Teacher: Kim Speed – How to turn your clients into your greatest sales team
27 Jan 2020
Contributed by Lukas
There is no better salesperson than someone who doesn’t work for you.Think about how you decide to purchase something. While marketers, advertisers,...
MBA1447 How Much Money Do You Need To Start a Podcast? + Free Ride Friday
24 Jan 2020
Contributed by Lukas
What does a podcast cost?It’s a good question, and one you should definitely ask before you get on the mic. The good news is that it’s more afford...
MBA1446 The Best Time To Start A Business
23 Jan 2020
Contributed by Lukas
What are you waiting for? No, seriously. What should you wait for before starting a business?One of the first, biggest hurdles new entrepreneurs face...
MBA1445 Q&A Wednesday: Do I need to also buy the .net and .co for my domain?
22 Jan 2020
Contributed by Lukas
Every business needs a website, and therefore a good domain name. But do you need all the domains with that name?Good question.It’s Q&A Wednesday, a...
MBA1444 How To Minimize Stress When Traveling For Business
21 Jan 2020
Contributed by Lukas
Business travel got you stressed out, tired, and feeling low? It’s not just you.Traveling for work can absolutely suck. The airports, the baggage, t...
MBA1443 Must Read: Talking to Strangers by Malcolm Gladwell
20 Jan 2020
Contributed by Lukas
We’re not good at understanding each other. And that’s bad for business.Malcolm Gladwell has made a massive career out of noticing — patterns, s...
MBA1442 3 Simple Ideas To Improve Your Customer Service + Free Ride Friday
17 Jan 2020
Contributed by Lukas
Customer service: the forgotten weapon. The power move. The brand-defining differentiator that sets you apart from the competition. The secret to long...
MBA1441 How To Feel Good About Your Decisions
16 Jan 2020
Contributed by Lukas
Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’s fatal to entrepreneurs.When you run your own bu...
MBA1440 Q&A Wednesday: What’s the biggest difference between a content business and a software business?
15 Jan 2020
Contributed by Lukas
Content business vs. software business: which is right for you?Today’s episode is a good place to start answering that question. It’s Q&A Wednesda...
MBA1439 How Do Your Customers Decide to Buy?
14 Jan 2020
Contributed by Lukas
To get more wins, study the ones you have.The “buyer’s journey” is a much-studied topic that CRM (Customer Relationship Management) experts have...
MBA1438 Guest Teacher: Dr. Cindy McGovern – How a Simple “THANK YOU” Can Make You a Better Leader
13 Jan 2020
Contributed by Lukas
Thank you.Was that so hard?Actually, effective gratitude is more than just stringing two words together. It’s something today’s special guest teac...
MBA1437 Lessons Learned From a 1:1 with Every Team Member + Free Ride Friday
10 Jan 2020
Contributed by Lukas
What do your employees really think?It can be hard to find out. People are naturally more reserved in meetings, and can feel “evaluated” or corner...
MBA1436 Sharing Your Long Term Strategic Plan With Your Team
09 Jan 2020
Contributed by Lukas
You and your team: are you in it together?Recently, we made a significant decision. We decided to share our biggest, longest-term, most ambitious goal...
MBA1435 Q&A Wednesday: How can I successfully pre-launch an online business?
08 Jan 2020
Contributed by Lukas
Prepare for launch! Actually, scratch that. We need to start even further ahead, with a pre-launch strategy.It’s Q&A Wednesday, and one listener is ...
MBA1434 Do You Need to Work More Than 40 Hours a Week to Be Successful?
07 Jan 2020
Contributed by Lukas
Is hustling effective? Does more work mean more results?Maybe not. Today, we’re discussing the math on work hours. While it might seem logical to as...
MBA1433 Must Read: Never Split the Difference by Chris Voss
06 Jan 2020
Contributed by Lukas
Sometimes, abandoning logic is the most logical decision.That’s the (somewhat controversial) premise of this week’s Must-Read book, Never Split th...
MBA1432 Paid Marketing Ideas for Under $300 + Free Ride Friday
03 Jan 2020
Contributed by Lukas
What kind of growth can you get for $300? The answer might surprise you, but only if you’re willing to experiment. If your marketing budget isn’t...
MBA1431 What Will Stop You From Making 2020 a Success
02 Jan 2020
Contributed by Lukas
This is your year…unless it isn’t.We all hit January wide-eyed and full of big plans. But why do some entrepreneurs hit the goals they set, while ...
MBA1430 Q&A Wednesday: Not enough cashflow to pay my cofounder a salary. Should I buy him out?
01 Jan 2020
Contributed by Lukas
Your co-founder wants in. You need them out.This is awkward.It’s Q&A Wednesday, and we’ve got a doozy. One listener co-founded a business a while ...
MBA1429 Why You Should or Shouldn’t Change Your Brand Name
31 Dec 2019
Contributed by Lukas
To rebrand or not to rebrand? That is the question. Today, anyway. If you feel like you chose the wrong name for your business, or something about you...
MBA1428 Guest Teacher: Kenneth Aldrich – How to Create an Entrepreneurial Mindset
30 Dec 2019
Contributed by Lukas
Skills don’t matter, without the right mindset. There’s a ton of advice out there about what to do if you want to start and run a business. But th...
MBA1427 5 Takeaways From SaaStock Aus 2019 + Free Ride Friday
27 Dec 2019
Contributed by Lukas
SaaStock rocked — and we brought back some lessons for you. This annual convention for SaaS (Software as a Service) businesses is a magnet for start...
MBA1426 How To Perform a SWOT Analysis & Stay Ahead of Challenges
26 Dec 2019
Contributed by Lukas
SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever co...
MBA1425 Q&A Wednesday: I’m exhausted all the time. What do I do?
25 Dec 2019
Contributed by Lukas
Business draining you? Feeling exhausted? You’re not alone. But you have to fix it. It’s Q&A Wednesday, and one listener is simply out of gas. The...
MBA1424 Improving Your About Page
24 Dec 2019
Contributed by Lukas
You’re missing a huge marketing opportunity. That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About...
MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz
23 Dec 2019
Contributed by Lukas
What is company culture, why does it matter, and how can you build it? The answers to that and more come from one of Omar’s favorite business books ...
MBA1422 Why Online Courses Fail + Free Ride Friday
20 Dec 2019
Contributed by Lukas
Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your expertise or passion. And yet… So many courses bom...
MBA1421 Why and How to Plan All of 2020 Today
19 Dec 2019
Contributed by Lukas
2020 starts now. I know the ball hasn’t dropped yet, but if you want certain things to happen next year, it’s already time to take the first step....
MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off?
18 Dec 2019
Contributed by Lukas
It’s that time of year. We don’t all celebrate the same way — or at all — but “the holidays” are a reality of business. Crucially, the hol...
MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck
17 Dec 2019
Contributed by Lukas
Ever seen a win that — at first — looks like a fail? Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the goo...
MBA1418 Guest Teacher: Ashley Micciche – How To Value Your Business in 30 Minutes For Free
16 Dec 2019
Contributed by Lukas
What’s your business worth? Even if you’re nowhere near selling your business, it’s important to know. And thanks to today’s special guest tea...
MBA1417 Low Cost Team Retreat Options + Free Ride Friday
13 Dec 2019
Contributed by Lukas
Let’s start here: a retreat is not a frivolous expense. For teams of all sizes, a retreat can have an incredible, valuable effect on motivation, coh...
MBA1416 Building a Chrome Extension Business
12 Dec 2019
Contributed by Lukas
There’s apps — and then there’s Chrome extensions. It’s a fantastic, emerging niche-among-niches. As Chrome becomes an ever more popular brows...
MBA1415 Q&A Wednesday: How do I find a great business coach?
11 Dec 2019
Contributed by Lukas
The first sign that you’re really serious about moving your business forward? You’re ready to hire a coach. A successful entrepreneur is two thing...
MBA1414 4 Business Expenses You Should Never Go Cheap On
10 Dec 2019
Contributed by Lukas
Yes, we all want our startups to be lean. Profit first, we always say. But like any fundamental truth, there’s an equal and opposite consideration y...
MBA1413 Must Read: Built To Last by Jim Collins
09 Dec 2019
Contributed by Lukas
The 90’s gave us a few classics: Nevermind, Clueless, flannel in general. But for entrepreneurs, one classic work defined a new approach to business...
MBA1412 Have a Team But Still Overwhelmed? How To Assign Ownership + Free Ride Friday
06 Dec 2019
Contributed by Lukas
You’ve made the hires. You’ve got a great team ready to rock. So why are you still overworked? One of the trickier aspects of leading a growing bu...
MBA1411 My Top 3 Vacations for Entrepreneurs
05 Dec 2019
Contributed by Lukas
Everyone needs a break: especially entrepreneurs. This isn’t an episode that tells you where to go. This all about the types of vacations that are m...
MBA1410 Q&A Wednesday: How do I stay on top of my email with everything else I need to do?
04 Dec 2019
Contributed by Lukas
We’ve all had the sensation: Inbox Dread. The knowledge that you’re so behind on emails, the list of black, bolded “unreads” will just be too ...
MBA1409 My Top 5 Books for 2019
03 Dec 2019
Contributed by Lukas
If you know our intrepid host Omar, you know he’s a reader. Omar plows through over 50 books each year, searching for those golden lessons that reso...
MBA1408 Guest Teacher: Suzanne Chadwick – How To Create a Stand-Out Brand Experience
02 Dec 2019
Contributed by Lukas
The market is a crowded place. One of the first hurdles new entrepreneurs struggle with is the old classic: how the heck do you stand out? Fortunately...
MBA1407 Where to Start When You Have No Ideas + Free Ride Friday
29 Nov 2019
Contributed by Lukas
You know you want to start a business. But that’s about all you know. You’re not alone! So many people think that entrepreneurs start by having so...
MBA1406 3 Golden Rules When Starting a Software Company
28 Nov 2019
Contributed by Lukas
Ready to start a software company? These are the most important things we learned from building ours! It took time to learn them. It took a lot of tri...
MBA1405 Q&A Wednesday: How do I get a better work/life balance?
27 Nov 2019
Contributed by Lukas
Entrepreneurs are in a tough spot. We take on tremendous responsibility to improve our lives, but sometimes it comes at the expense of our lives. We...
MBA1404 How To Manage a Bad Day
26 Nov 2019
Contributed by Lukas
Bad days will happen. What matters is how you respond. Our intrepid host, Omar, is no stranger to rough days at work. He’s learned how to feel it co...
MBA1403 Must Read: 12 Rules for Life by Jordan Peterson
25 Nov 2019
Contributed by Lukas
It starts with posture. Jordan Peterson is a controversial figure, ever since he left academia and touched many a nerve with his hugely successful s...
MBA1402 Is Growing Your Business Pages on Social Media Still Important? + Free Ride Friday
22 Nov 2019
Contributed by Lukas
Social media is a fickle thing. One year it’s the key to your business, the next year all your “likes” don’t translate to a dime in sales. The...
MBA1401 How to Start Getting on Stages
21 Nov 2019
Contributed by Lukas
So you’re ready to speak in public. Kudos. Public speaking — especially at industry conferences — can be a massive brand-builder. It can turbo-c...
MBA1400 Q&A Wednesday: Why is my website not getting any traffic?
20 Nov 2019
Contributed by Lukas
It’s an SEO emergency! It’s the first big, scary challenge that many entrepreneurs face: how the heck to get people to your website. There are lit...
MBA1399 Should You Write a Book in 2020?
19 Nov 2019
Contributed by Lukas
“You should write a book.” “I could write a book.” “One day I’ll write a book.” We’ve all had the thought, the suggestion, even the pl...
MBA1398 Guest Interview: Ramit Sethi – Creating Your Rich Life
18 Nov 2019
Contributed by Lukas
What do personal finance, entrepreneurship, “money dials,” and the importance of fitness have in common? Answer: Ramit Sethi. If you’re a regula...
MBA1397 4 Ways to Turn Your Business Around + Free Ride Friday
15 Nov 2019
Contributed by Lukas
The best part about failing? It’s an opportunity to try something bold. If your business isn’t making it, you shouldn’t give up too soon. But yo...
MBA1396 What Is NPS, and How Can It Improve Your Customer Retention?
14 Nov 2019
Contributed by Lukas
What’s your NPS? If you don’t know, you need to find out.Your “Net Promoter Score,” or NPS, is a simple but super-powerful metric for measurin...
MBA1395 Q&A Wednesday: My churn is out of control. How do I reduce churn ASAP?
13 Nov 2019
Contributed by Lukas
Don’t just look at growth. Look at churn.If the latter outpaces the former, you have a huge problem. Churn destroys businesses, even ones that grow ...
MBA1394 Why Knowing Your Buyer’s Journey Is So Important
12 Nov 2019
Contributed by Lukas
Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to r...
MBA1393 Guest Teacher: Jonathan Slain – How to Look Forward to the Next Recession
11 Nov 2019
Contributed by Lukas
A recession is coming. That’s a fact. How do we know? Because a recession is always coming. Business is cyclical, and smart entrepreneurs don’t ho...
MBA1392 What Does Growing Too Fast Look Like? + Free Ride Friday
08 Nov 2019
Contributed by Lukas
Catastrophic success is real — and dangerous. Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and ...
MBA1391 Great Bonus Ideas For Your Offer
07 Nov 2019
Contributed by Lukas
Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically. Today, we discuss how free swag, ex...
MBA1390 Q&A Wednesday: My employee is asking for a HUGE raise. What do I do?
06 Nov 2019
Contributed by Lukas
Do you know what your employees are worth? It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40...
MBA1389 Recording Content While Traveling
05 Nov 2019
Contributed by Lukas
Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it. You don’t have to choose betwee...
MBA1388 Must Read: Discipline Equals Freedom by Jocko Willink
04 Nov 2019
Contributed by Lukas
Discipline isn’t scary. That’s a core belief of former Navy SEAL Jocko Willink, and the central message of his latest book, Discipline Equals Free...
MBA1387 The Dangers of Free + Free Ride Friday
01 Nov 2019
Contributed by Lukas
“Free” can really cost you. If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of succ...
MBA1386 How to Fight and Beat Your Impostor Syndrome
31 Oct 2019
Contributed by Lukas
You can do this. You are doing this. And it’s not a mistake.Impostor syndrome affects almost everyone, but it’s especially vicious among entrepren...
MBA1385 Q&A Wednesday: What businesses can I start without funding?
30 Oct 2019
Contributed by Lukas
No rich parents or angel investors? You can still start a business. It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you ...
MBA1384 4 Simple Health Hacks That Will Improve Your Productivity
29 Oct 2019
Contributed by Lukas
Tired? Sluggish? Over it? Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business...
MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace
28 Oct 2019
Contributed by Lukas
Stress hurts. That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and busin...
MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday
25 Oct 2019
Contributed by Lukas
Let’s talk about the endgame. No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period...
MBA1381 Hotels vs AirBnB for Business Travel
24 Oct 2019
Contributed by Lukas
Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become ...
MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business?
23 Oct 2019
Contributed by Lukas
Think digital marketing is only for digital products? Come on now. Webinars work. We’re not saying that because we run a webinar software company, W...
MBA1379 Why Pay Less When You Can Pay More
22 Oct 2019
Contributed by Lukas
No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — m...
MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt
21 Oct 2019
Contributed by Lukas
What’s a great coach worth? Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Cam...
MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday
18 Oct 2019
Contributed by Lukas
Spoiler alert. It doesn’t get better — but you do. If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if t...
MBA1376 3 Ways to Market Your Business with Podcasts
17 Oct 2019
Contributed by Lukas
We are living in the Podcast Era — and smart marketers know it. We recently spoke at the Click Engage Convert digital marketing conference in Melbou...
MBA1375 Q&A Wednesday: Where should I start with running Facebook ads?
16 Oct 2019
Contributed by Lukas
You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand. Well, you heard right. But t...
MBA1374 Creating Your Presentation Slides For a Conference Talk
15 Oct 2019
Contributed by Lukas
Got stage time at a conference? It’s time to perfect your deck. If you’ve ever spoken at a conference, you know that the right slideshow can make ...
MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams
14 Oct 2019
Contributed by Lukas
Can’t get your business ball rolling? Maybe you need a (virtual) hand.A little help can mean the difference between staying on your current plateau ...