The $100 MBA Show

MBA1372 Negativity Detox For You and Your Business + Free Ride Friday

11 Oct 2019

Contributed by Lukas

Negativity kills businesses (among other things). Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive...

MBA1371 The Do’s and Don’ts of Comparison Pages

10 Oct 2019

Contributed by Lukas

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective? Spoiler alert: no...

MBA1370 Q&A Wednesday: What should I spend my marketing budget on?

09 Oct 2019

Contributed by Lukas

You’ve only got so much money to spend on marketing. How do you get the best ROI? It’s Q&A Wednesday, and we’re helping one listener figure out ...

MBA1369 What Exactly Is Great Service?

08 Oct 2019

Contributed by Lukas

More and more, customer service is key to any business’s sustainability. Things are different now. As business niches down and democratizes, consume...

MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng

07 Oct 2019

Contributed by Lukas

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One...

MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday

04 Oct 2019

Contributed by Lukas

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us.  Unfortunately, it hasn’t gotten any cheaper. Anyone...

MBA1366 5 Marketing Blogs You Should Be Reading

03 Oct 2019

Contributed by Lukas

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything. But especially marke...

MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help?

02 Oct 2019

Contributed by Lukas

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make ent...

MBA1364 How To Compete In a Highly Competitive Market

01 Oct 2019

Contributed by Lukas

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win? If you’re diving into a crowded, highly competitive ma...

MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language

30 Sep 2019

Contributed by Lukas

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential.  There’s one tool that’s undeniably valuable, and can instantly ...

MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday

27 Sep 2019

Contributed by Lukas

Netflix…am I right? I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a ...

MBA1361 Why Every Company Is Becoming a Media Company

26 Sep 2019

Contributed by Lukas

Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on f...

MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur?

25 Sep 2019

Contributed by Lukas

Where’s the line between you and your business? Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one list...

MBA1359 How To Form A Leave Policy That Works For Your Business

24 Sep 2019

Contributed by Lukas

We all need a break. That includes your employees.As your team grows, it’s inevitable that your team members will ask for some downtime. For that re...

MBA1358 Must Read: Shape Up by Ryan Singer

23 Sep 2019

Contributed by Lukas

How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Eve...

MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday

20 Sep 2019

Contributed by Lukas

Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized st...

MBA1356 Grandfathering Your Customers, Revisited

19 Sep 2019

Contributed by Lukas

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfather...

MBA1355 Q&A Wednesday: How do I learn to say no?

18 Sep 2019

Contributed by Lukas

Enough already! When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes”...

MBA1354 Should You Hire a Marketing Agency or Hire In-House?

17 Sep 2019

Contributed by Lukas

Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenie...

MBA1353 Must Read: The Go-Giver by Bob Burg

16 Sep 2019

Contributed by Lukas

What are you worth? That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’...

MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday!

13 Sep 2019

Contributed by Lukas

What’s a leader’s job? As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transi...

MBA1351 Does Your Offer Address the Biggest Pain Point?

12 Sep 2019

Contributed by Lukas

Before you try to sell, ask yourself: what’s the point? All products, and all marketing, should address the pain point. It’s about being customer-...

MBA1350 Q&A Wednesday: How do you deal with cold email pitches?

11 Sep 2019

Contributed by Lukas

It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place.  Potential invest...

MBA1349 Should You Build Your Website with Webflow?

10 Sep 2019

Contributed by Lukas

What’s the right website hosting platform for you business?There’s no shortage of options. Recently, we pondered whether Webflow would be a better...

MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable

09 Sep 2019

Contributed by Lukas

Every one of your goals depends on mastering one skill: what we normally call “focus.” Nir Eyal thinks of it a little differently. He knows that c...

MBA1347 Is it Better To Be The Best at One Thing or Good at Many? + Free Ride Friday!

06 Sep 2019

Contributed by Lukas

Who wins in business: the jack of all trades, or the master of one? It’s one of the most important questions an entrepreneur can ask about their bus...

MBA1346 4 Essentials When Hiring a Developer

05 Sep 2019

Contributed by Lukas

What makes a good developer? More importantly, how can you find one? If you’re building an app, a website, or any other kind of digital product, you...

MBA1345 Q&A Wednesday: Is my blog working? How do I know?

04 Sep 2019

Contributed by Lukas

If your content isn’t marketing, you’re not content marketing. Blogs are fun to write, and valuable for your audience. But if they aren’t conve...

MBA1344 How to Create Momentum in Your Business

03 Sep 2019

Contributed by Lukas

We all want to move our business forward. But true success means reaching a point where your business moves itself forward. That’s momentum, and th...

MBA1343 Must Read: Explosive Growth by Cliff Lerner

02 Sep 2019

Contributed by Lukas

How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question. Explosive Growth ha...

MBA1342 How To Use Podcasting To Make More B2B Sales + Free Ride Friday!

30 Aug 2019

Contributed by Lukas

Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation.  But we’ve got a...

MBA1341 How to Have a Free Plan Alternative That Won’t Cost You Money

29 Aug 2019

Contributed by Lukas

Thinking about offering a free version of your service? Do the math first. A free plan for your recurring payment/subscription model can be an incredi...

MBA1340 Q&A Wednesday: How can I convince a customer they don’t need a refund?

28 Aug 2019

Contributed by Lukas

Refund requests happen. They’re unavoidable. But how you respond can make all the difference in the success of your business. It’s Q&A Wednesday, ...

MBA1339 Not Enough Time? How To Add More Hours to Your Day.

27 Aug 2019

Contributed by Lukas

So. Little. Time. It’s every entrepreneur’s curse. But there might be more time than you think — if you know how to manage it properly. We all w...

MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’

26 Aug 2019

Contributed by Lukas

When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, ...

MBA1337 Do Business Lunches & Dinners Still Work? + Free Ride Friday!

23 Aug 2019

Contributed by Lukas

The business meal: effective relationship builder, or Mad Men throwback?While the 3-martini lunches of the past may no longer be in vogue, buying some...

MBA1336 Is Gated Content a Good Idea?

22 Aug 2019

Contributed by Lukas

We usually think of content as something we give away. But should you be getting something in return, besides exposure? Today, we discuss whether to b...

MBA1335 Q&A Wednesday: I am a business coach. What is the best laptop to buy?

21 Aug 2019

Contributed by Lukas

Success requires the right tools. For entrepreneurs, tool #1 is usually the laptop.  It’s Q&A Wednesday, and we’re helping one listener decide wh...

MBA1334 Why We Decided Against Renting an Office

20 Aug 2019

Contributed by Lukas

We work from home. Why? More importantly, should you? Some of the reasons are obvious, like the convenience of having no commute and the money saved o...

MBA1333 Guest Teacher: Laura B. Janusek- How to Estimate How Long a Group Project Will Take

19 Aug 2019

Contributed by Lukas

How long will this take? It’s a question we have to ask about every task, big or small. One of the toughest parts of managing a team is coordinating...

MBA1332 What is TikTok and Do You Need To Start Using It? + Free Ride Friday!

16 Aug 2019

Contributed by Lukas

Social media can be hard to keep up with. But for entrepreneurs, every marketing opportunity counts.  So what’s up with TikTok? There’s always a ...

MBA1331 My Top 5 Free Productivity Tools

15 Aug 2019

Contributed by Lukas

Get better at what you do. Get faster. Get more efficient.  Get things done. Today, we’re highlighting the 5 best productivity tools an entrepreneu...

MBA1330 Q&A Wednesday: How do I get ready to take the leap into business?

14 Aug 2019

Contributed by Lukas

Entrepreneurship is challenging. But the biggest challenge is the mental challenge to leave guaranteed outcomes behind, and strike out on your own. It...

MBA1329 How to Reclaim Your Weekends

13 Aug 2019

Contributed by Lukas

You busted your butt. You worked the long hours. You poured yourself into your business. Now, it’s going well.Time to take some of that time back.It...

MBA1328 Guest Teacher: Jaryd Krause-How To Buy Website Businesses Instead Of Building Them

12 Aug 2019

Contributed by Lukas

You don’t need to start a business to be an entrepreneur. You just need to find one.Sometimes, there’s an alternative path we just don’t see. Ja...

MBA1327 Why Apple Is Still The Most Profitable Company In the World + Free Ride Friday!

09 Aug 2019

Contributed by Lukas

Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market. But Apple makes more money than l...

MBA1326 How to Please Your Customers in Their First 5 Minutes

08 Aug 2019

Contributed by Lukas

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it.The first phase after...

MBA1325 Q&A Wednesday: HELP! I have a huge project with no framework or instructions. Where do I start?

07 Aug 2019

Contributed by Lukas

A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start?It’s Q&A Wednesday! We’...

MBA1324 How to Stay Motivated with Large Projects

06 Aug 2019

Contributed by Lukas

Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differ...

MBA1323 Guest Teacher: Shaan Patel- How To Build A 7-Figure Side Hustle Without Quitting Your Full-Time Day Job

05 Aug 2019

Contributed by Lukas

Interested in entrepreneurship, but afraid to quit your day job? We’ve got incredible news: you don’t have to. This week’s special guest, Shaan...

MBA1322 Where to Find Your Next Business + Free Ride Friday!

02 Aug 2019

Contributed by Lukas

In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries...

MBA1321 5 Ways To Save When Hiring

01 Aug 2019

Contributed by Lukas

Finding great employees takes time and money. But are you getting the most from your hiring budget?No entrepreneur should be afraid of investing in gr...

MBA1320 Q&A Wednesday: Hey Omar! What’s your office setup look like?

31 Jul 2019

Contributed by Lukas

Your workspace matters. Efficiency, productivity, and overall well-being are greatly influenced by the feng shui of your office. It’s Q&A Wednesday...

MBA1319 How to Give Your Site a Quick SEO Boost

30 Jul 2019

Contributed by Lukas

SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help.Today, we offer a few simple fixes that can really move the ne...

MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value

29 Jul 2019

Contributed by Lukas

Are you getting the most from your customers? Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest...

MBA1317 How to Take a Content Creation Break + Free Ride Friday!

26 Jul 2019

Contributed by Lukas

Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the b...

MBA1316 Upgrading Your Website Hosting When You Grow

25 Jul 2019

Contributed by Lukas

You have too much website traffic. What a great problem to have!As your business grows, so will your site hosting needs. You can’t afford to have a ...

MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog?

24 Jul 2019

Contributed by Lukas

Writing ain’t easy, but it’s necessary.It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written wor...

MBA1314 5 Low Cost Ways to Boost Team Morale

23 Jul 2019

Contributed by Lukas

Motivation: it’s not all about the money.When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plu...

MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama

22 Jul 2019

Contributed by Lukas

Office drama is unavoidable. But how you respond to it is your choice.Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a spe...

MBA1312 Are You Ready To Start a Business? + Free Ride Friday!

19 Jul 2019

Contributed by Lukas

Are you ready for this. Really ready?Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselve...

MBA1311 Should You Start Using Quizzes for Lead Generation?

18 Jul 2019

Contributed by Lukas

Which Spice Girl are you? Which Skittles color matches your personality? Take our quiz and find out!Many, many companies and websites use quizzes to ...

MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality?

17 Jul 2019

Contributed by Lukas

Nobody likes a huckster.There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience w...

MBA1309 Your Procedure When Someone Leaves Your Company

16 Jul 2019

Contributed by Lukas

All things come to an end, including employment. When the inevitable parting of ways occurs, you shouldn’t just wing it. For the sake of your team,...

MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options

15 Jul 2019

Contributed by Lukas

Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model?Today’s ...

MBA1307 How To Stop Second Guessing Yourself + Free Ride Friday!

12 Jul 2019

Contributed by Lukas

If there’s one quality every entrepreneur needs, it’s decisiveness.Going into business for yourself is a bold decision, the first of many. As an e...

MBA1306 Does Your Business Need a Sales Team?

11 Jul 2019

Contributed by Lukas

Sales is changing. As business models evolve, and lean startups do more with fewer people, is the dedicated sales team a thing of the past?It depends....

MBA1305 Q&A Wednesday: Should I attend a mastermind retreat that costs $5K?

10 Jul 2019

Contributed by Lukas

Mastermind groups are all the rage, but are they worth the (sometimes hefty) price tags?This week’s Q&A comes from a listener who has an opportunity...

MBA1304 How to Improve Customer Retention Quickly

09 Jul 2019

Contributed by Lukas

Is your business leaking?We’re gonna say it: Customer retention is just as important as customer acquisition. If you’ve got a churn problem, the t...

MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick

08 Jul 2019

Contributed by Lukas

Your product might be the most important employee.There’s a new approach to product development and marketing. Rather than focus on features, or eve...

MBA1302 How to Make Video Creation Easier + Free Ride Friday!

05 Jul 2019

Contributed by Lukas

At this point in the content marketing game, video isn’t an option: it’s a requirement.Video content works to help you build an audience. As we li...

MBA1301 How to Hire a Great Executive Assistant

04 Jul 2019

Contributed by Lukas

For entrepreneurs, time is the single most valuable resource. So how can you get more of it?Executive assistants are not just for Fortune 500 CEOs. An...

MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business?

03 Jul 2019

Contributed by Lukas

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious.It’s Q&A Wednesday, and one listen...

MBA1299 Are You Happy with Your Business?

02 Jul 2019

Contributed by Lukas

If a question seems scary, it’s probably worth asking. So be honest — are you really happy?This deep, fundamental question is a must-ask every so ...

MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement

01 Jul 2019

Contributed by Lukas

Your team won’t improve on its own.That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a profession...

MBA1297 Build an Audience First or Product First? + Free Ride Friday!

28 Jun 2019

Contributed by Lukas

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the...

MBA1296 4 Takeaways From Our First Team Retreat

27 Jun 2019

Contributed by Lukas

Considering a team retreat? We just got back from our first, and we learned a ton.We took the whole team to Bali, Indonesia for some work, play, and a...

MBA1295 Q&A Wednesday: Should I start with live or automated webinars?

26 Jun 2019

Contributed by Lukas

Webinars work!When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal tou...

MBA1294 Should You Offer Your Product in Different Languages?

25 Jun 2019

Contributed by Lukas

Are you missing out on millions of potential customers because you don’t speak their language?Whether you sell books, courses, or even services, tra...

MBA1293 Must Read: Product-Led Growth by Wes Bush

24 Jun 2019

Contributed by Lukas

What if your product could do the sales and marketing for you?That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Grow...

MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday!

21 Jun 2019

Contributed by Lukas

The toughest part of being a leader? Leading.It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. ...

MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue

20 Jun 2019

Contributed by Lukas

As we like to preach, exchanging time for money is just about the worst deal in business.No other kind of entrepreneur understands that better than th...

MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do?

19 Jun 2019

Contributed by Lukas

Hate public speaking? You’re not the only one.It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise bran...

MBA1289 How to Get to $5K a Month as Fast as Possible

18 Jun 2019

Contributed by Lukas

The key to sustainable small business: minimum profitability.The $5k per month mark is a crucial one, known as the “escape velocity” at which reve...

MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business

17 Jun 2019

Contributed by Lukas

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.Today,...

MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!

14 Jun 2019

Contributed by Lukas

If you’re not on YouTube, you’re not marketing.YouTube is the second biggest search engine in the world, after Google. And just as every entrepren...

MBA1286 Is the Future of Social Media Private?

13 Jun 2019

Contributed by Lukas

Social media is changing. So is social media marketing.If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of sh...

MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product?

12 Jun 2019

Contributed by Lukas

Social proof is a marketing must. So how do you get it?It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whethe...

MBA1284 Why You Would Want to Keep Your Business Small

11 Jun 2019

Contributed by Lukas

Sometimes, a small business should stay that way.Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it...

MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips

10 Jun 2019

Contributed by Lukas

We’re all great leaders when things are going well. But how does a great leader handle a crisis?If you’re looking for an overall leadership model,...

MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday!

07 Jun 2019

Contributed by Lukas

You don’t need to reach the most customers. You need to reach the right customers.Big-tent marketing, reaching out to the widest audience possible, ...

MBA1281 Nail Your Value Metric and Make More Revenue

06 Jun 2019

Contributed by Lukas

There’s a powerful number you have to discover: your product’s value metric.The value metric is the exact measure, in dollars and cents, of what y...

MBA1280 Q&A Wednesday: Can I start a business without being the face of it?

05 Jun 2019

Contributed by Lukas

We talk a lot about the importance of personal branding. But do you have to be the face of your business?Yes and no.It’s Q&A Wednesday, and one list...

MBA1279 How To Get The Best Out of An Interview Candidate

04 Jun 2019

Contributed by Lukas

Interviews can be tough…for the interviewer.There’s nothing more awkward than struggling to find out if the person you’re interviewing is right ...

MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist

03 Jun 2019

Contributed by Lukas

You can’t just sell the product. You have to sell your story.Heather Saffer is the queen of DIY public relations. Without any help from high-priced ...

MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday!

31 May 2019

Contributed by Lukas

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.Diversity is just as important for your busines...

MBA1276 How to Stop Procrastination Every Time

30 May 2019

Contributed by Lukas

You’ll get around to it…right?Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream bef...

MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites?

29 May 2019

Contributed by Lukas

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words...

MBA1274 Why You Should Get Your Business Ready for Sale Now

28 May 2019

Contributed by Lukas

It’s time to get ready to sell your business.We’re serious.Even if you are nowhere near moving on from your current enterprise, it’s important t...

MBA1273 Must Read: Digital Minimalism by Cal Newport

27 May 2019

Contributed by Lukas

It’s time to clean up your digital life.Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re ...