The $100 MBA Show

MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue

20 Jun 2019

Contributed by Lukas

As we like to preach, exchanging time for money is just about the worst deal in business.No other kind of entrepreneur understands that better than th...

MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do?

19 Jun 2019

Contributed by Lukas

Hate public speaking? You’re not the only one.It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise bran...

MBA1289 How to Get to $5K a Month as Fast as Possible

18 Jun 2019

Contributed by Lukas

The key to sustainable small business: minimum profitability.The $5k per month mark is a crucial one, known as the “escape velocity” at which reve...

MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business

17 Jun 2019

Contributed by Lukas

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.Today,...

MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!

14 Jun 2019

Contributed by Lukas

If you’re not on YouTube, you’re not marketing.YouTube is the second biggest search engine in the world, after Google. And just as every entrepren...

MBA1286 Is the Future of Social Media Private?

13 Jun 2019

Contributed by Lukas

Social media is changing. So is social media marketing.If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of sh...

MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product?

12 Jun 2019

Contributed by Lukas

Social proof is a marketing must. So how do you get it?It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whethe...

MBA1284 Why You Would Want to Keep Your Business Small

11 Jun 2019

Contributed by Lukas

Sometimes, a small business should stay that way.Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it...

MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips

10 Jun 2019

Contributed by Lukas

We’re all great leaders when things are going well. But how does a great leader handle a crisis?If you’re looking for an overall leadership model,...

MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday!

07 Jun 2019

Contributed by Lukas

You don’t need to reach the most customers. You need to reach the right customers.Big-tent marketing, reaching out to the widest audience possible, ...

MBA1281 Nail Your Value Metric and Make More Revenue

06 Jun 2019

Contributed by Lukas

There’s a powerful number you have to discover: your product’s value metric.The value metric is the exact measure, in dollars and cents, of what y...

MBA1280 Q&A Wednesday: Can I start a business without being the face of it?

05 Jun 2019

Contributed by Lukas

We talk a lot about the importance of personal branding. But do you have to be the face of your business?Yes and no.It’s Q&A Wednesday, and one list...

MBA1279 How To Get The Best Out of An Interview Candidate

04 Jun 2019

Contributed by Lukas

Interviews can be tough…for the interviewer.There’s nothing more awkward than struggling to find out if the person you’re interviewing is right ...

MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist

03 Jun 2019

Contributed by Lukas

You can’t just sell the product. You have to sell your story.Heather Saffer is the queen of DIY public relations. Without any help from high-priced ...

MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday!

31 May 2019

Contributed by Lukas

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.Diversity is just as important for your busines...

MBA1276 How to Stop Procrastination Every Time

30 May 2019

Contributed by Lukas

You’ll get around to it…right?Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream bef...

MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites?

29 May 2019

Contributed by Lukas

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words...

MBA1274 Why You Should Get Your Business Ready for Sale Now

28 May 2019

Contributed by Lukas

It’s time to get ready to sell your business.We’re serious.Even if you are nowhere near moving on from your current enterprise, it’s important t...

MBA1273 Must Read: Digital Minimalism by Cal Newport

27 May 2019

Contributed by Lukas

It’s time to clean up your digital life.Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re ...

MBA1272 How to Market for Free with Quora + Free Ride Friday!

24 May 2019

Contributed by Lukas

You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun.It...

MBA1271 What to Say To a Customer When You’ve Failed Them

23 May 2019

Contributed by Lukas

It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed.What matters is what you do nex...

MBA1270 Q&A Wednesday: How much do I charge for my paid webinars?

22 May 2019

Contributed by Lukas

You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the ne...

MBA1269 Do The Price Increase Experiment

21 May 2019

Contributed by Lukas

Are you charging enough?Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-...

MBA1268 Must Read: Extreme Ownership by Jocko Willink

20 May 2019

Contributed by Lukas

A business owner owns a business. A business leader owns its performance.We can apply lessons from all avenues of life to business. The military is no...

MBA1267 Why You Need To Keep Changing Your Friends + Free Ride Friday!

17 May 2019

Contributed by Lukas

The company you keep affects the company you want to build.Your friends make a difference. Before you balk at the title, this episode isn’t about gr...

MBA1266 Should You Be Using a Chat Bot on Your Site?

16 May 2019

Contributed by Lukas

Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut f...

MBA1265 Q&A Wednesday: What have been your biggest regrets in business?

15 May 2019

Contributed by Lukas

“I wish I had done that differently.”It’s a phrase any entrepreneur with any real experience has thought, or said, more than once. Independent b...

MBA1264 5 Takeaways From MicroConf 2019

14 May 2019

Contributed by Lukas

Conferences are always opportunities. Mostly to network, but often, to learn. MicroConf, the annual conference for small (mostly software) businesses,...

MBA1263 Guest Teacher: Ken Coleman – How to Use the Proximity Principle to go from Day Job to Dream Job

13 May 2019

Contributed by Lukas

The career you want is closer than you think. It’s only as far away as the right people.Today’s special guest teacher, Ken Coleman, believes that ...

MBA1262 Is it OK to Lower Your Prices? + Free Ride Friday!

10 May 2019

Contributed by Lukas

Every business owner would love to get more money for each unit they sell. Raising your prices is understood to be a natural part of growth as the yea...

MBA1261 Should You Work When on Vacation?

09 May 2019

Contributed by Lukas

Entrepreneurship is a full-time gig. But is it so full-time that you can never truly be on vacation? Are independent business people doomed to stay fo...

MBA1260 Q&A Wednesday: How do I come up with a topic for my first webinar?

08 May 2019

Contributed by Lukas

You know webinars work to convert subscribers to customers. You have the tools and knowledge to conduct webinars. You’re almost ready.You just don’...

MBA1259 How Much to Pay Yourself When Starting a Business

07 May 2019

Contributed by Lukas

What are you worth to your company?When creating a business plan, new entrepreneurs often forget to budget for one extremely important item: their own...

MBA1258 Must Read: The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker

06 May 2019

Contributed by Lukas

There’s no substitute for experience. Fortunately, experience can be shared.Peter Drucker had a long, legendary career in business. One of the earli...

MBA1257 Managing Disagreements in Your Team + Free Ride Friday!

03 May 2019

Contributed by Lukas

Arguments can be productive. Conflict can lead to growth. When people don’t see eye-to-eye, it’s a sign you’ve got a team that’s capable of gr...

MBA1256 Should You Do Things That Don’t Scale?

02 May 2019

Contributed by Lukas

Is everything scaleable? Are the things that aren’t scaleable worth your time, even as your business grows?No, and yes.Today, we discuss the things ...

MBA1255 Q&A Wednesday: How do I choose the right CRM platform?

01 May 2019

Contributed by Lukas

In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evol...

MBA1254 How To Offer The Right Salary When Hiring

30 Apr 2019

Contributed by Lukas

As your business grows, so grows your team. As you hire, you’ll find yourself repeatedly faced with the question: what should I be paying?Today, we ...

MBA1253 Guest Teacher: Don Scott – Leading From Within

29 Apr 2019

Contributed by Lukas

Leadership doesn’t start with your example. It starts with something deeper — something others can’t see, but that informs everything they can s...

MBA1252 Does Business Get Easier? + Free Ride Friday!

26 Apr 2019

Contributed by Lukas

Entrepreneurship isn’t easy. But is it ever easier?No one would doubt that the first few years of starting your own business are tough. No matter th...

MBA1251 Is It Too Late to Start a Business After 50?

25 Apr 2019

Contributed by Lukas

Is entrepreneurship a young person’s game? Or can the wisdom of age apply to independent business?We often hear from would-be entrepreneurs who worr...

MBA1250 Q&A Wednesday: How important is the name of my business?

24 Apr 2019

Contributed by Lukas

A business by any other name — is the profit just as sweet?It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wo...

MBA1249 Why You Can’t Sprint Forever

23 Apr 2019

Contributed by Lukas

In case you haven’t realized it yet, business is a marathon.Like any long-term commitment, knowing how to slow down strategically is just as importa...

MBA1248 Must Read: When by Daniel Pink

22 Apr 2019

Contributed by Lukas

Timing is everything.That’s the central argument of this week’s Must-Read for entrepreneurs, When by Daniel Pink. Pink is a Yale graduate who’s ...

MBA1247 Hiring Your First Manager + Free Ride Friday!

19 Apr 2019

Contributed by Lukas

Your business has grown to the point where you can’t manage everything. It’s a wonderful achievement, but it’s also pretty scary. You have to le...

MBA1246 5 E-Commerce Mistakes To Avoid

18 Apr 2019

Contributed by Lukas

E-commerce is a different game. Not quite entirely physical, not totally online, e-commerce has its own rules, challenges, and considerations.As it ha...

MBA1245 Q&A Wednesday: How do I choose a location for my team retreat?

17 Apr 2019

Contributed by Lukas

Few things are more satisfying than rewarding your team with a retreat. It’s a chance to bond, an opportunity to gel professionally, and a statement...

MBA1244 Taking Control of Online Reviews

16 Apr 2019

Contributed by Lukas

No matter what you do, your business will have a story. The question is: who’s writing it?Getting a handle on your business’s online narrative is ...

MBA1243 Must Read: Reinvent Yourself by James Altucher

15 Apr 2019

Contributed by Lukas

Entrepreneurs can have many lives. One business idea at a time, we remake ourselves as we take on new challenges. Starting over — and over — is th...

MBA1242 Where To Find Ideas For Your Content + Free Ride Friday!

12 Apr 2019

Contributed by Lukas

The first rule of content marketing: you’ve gotta keep the content coming.Whether it’s blogs, podcasts, videos, or pics, you need a basically endl...

MBA1241 Free Tiers Vs Free Trials

11 Apr 2019

Contributed by Lukas

Tiers and trials: twin incentives to get users on board. But which one will work best for your business?Today, we explore how entrepreneurs selling di...

MBA1240 Q&A Wednesday: How do you find guest teachers for your show?

10 Apr 2019

Contributed by Lukas

You’ve got a great podcast, but you want great guests. How in the world do you get them?It’s Q&A Wednesday, and we’ve got a question from a fell...

MBA1239 4 Personal Business Principles For Success

09 Apr 2019

Contributed by Lukas

Experience is the best teacher, and we’ve had plenty.Today, we put aside the specifics of day-to-day business, and focus on the principles that carr...

MBA1238 Must Read: Measure What Matters by John Doerr

08 Apr 2019

Contributed by Lukas

It’s time to get more specific with your business goals.That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure...

MBA1237 The Best 5 Business Podcasts in 2019 + Free Ride Friday!

05 Apr 2019

Contributed by Lukas

So many podcasts, so little time. Which ones are worth it for you?Today, we’re putting the spotlight on the 5 most valuable, insightful, useful busi...

MBA1236 How to Attend Conferences For Less

04 Apr 2019

Contributed by Lukas

Conferences aren’t getting any cheaper. In fact, they’re getting more and more expensive — for those who don’t know some money-saving tips and...

MBA1235 Q&A Wednesday: Should I get funding before I launch?

03 Apr 2019

Contributed by Lukas

You want to launch a business. Should you bootstrap down and go lean, or take a hefty investment from an outside source?It’s Q&A Wednesday, and one ...

MBA1234 Do You Really Want To Be an Entrepreneur?

02 Apr 2019

Contributed by Lukas

A simple truth: entrepreneurship is not for everyone.That’s not a judgment, but a helpful statement of fact. Just because you have a great product i...

MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi

01 Apr 2019

Contributed by Lukas

Content marketing: is there any other kind?If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the...

MBA1232 Managing Inconsistent Sales in Your Business + Free Ride Friday!

29 Mar 2019

Contributed by Lukas

To everything, there is a season.Some businesses just don’t rake in the cash all year long. In fact, most business have their slow spells at the sam...

MBA1231 5 Tips To Getting Work Done On a Plane

28 Mar 2019

Contributed by Lukas

The jet-setting lifestyle of an entrepreneur requires a little work on the road. But what if the jet you’re setting on doesn’t have WiFi?We’re a...

MBA1230 Q&A Wednesday: I’m too distracted at home. Should I join a co-working space?

27 Mar 2019

Contributed by Lukas

Ah, working from home. For some, it’s the dream. For others, it’s a guarantee that you won’t get much done.It’s Q&A Wednesday, and one of our ...

MBA1229 How Paying Yourself First Puts Your Business First

26 Mar 2019

Contributed by Lukas

It’s often said that the captain should go down with the ship. What we don’t say too often is that if the captain goes down, the ship is likely to...

MBA1228 Must Read: The Laws of Human Nature by Robert Greene

25 Mar 2019

Contributed by Lukas

We review a lot of books. But every once in a while, a gem comes along that stands out from the rest.Our expectations for The Laws of Human Nature wer...

MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday!

22 Mar 2019

Contributed by Lukas

There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make s...

MBA1226 Does Offline Marketing Still Work in 2019?

21 Mar 2019

Contributed by Lukas

Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline worl...

MBA1225 Q&A Wednesday: Is there a best time to send emails to my list?

20 Mar 2019

Contributed by Lukas

Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by...

MBA1224 Do Small Incentives Help Motivate Your Team?

19 Mar 2019

Contributed by Lukas

How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do ...

MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill

18 Mar 2019

Contributed by Lukas

It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters.Napoleon Hil...

MBA1222 How To Convert More Sales with Pricing Page FAQs + Free Ride Friday!

15 Mar 2019

Contributed by Lukas

Your website’s pricing page: it’s the page where visitors are closest to making a purchase. It’s also the page where websites lose the most visi...

MBA1221 Is Hiring Part Time Employees a Good Idea?

14 Mar 2019

Contributed by Lukas

What do you do with a dedicated, talented worker who’s exactly the kind of employee you need — but only sometimes?Employing part-timers has unique...

MBA1220 Q&A Wednesday: Any tips when hiring remote employees from the Philippines?

13 Mar 2019

Contributed by Lukas

There’s a huge talent pool on a sunny set of islands in the Pacific. If you hire remote workers, the Philippines is one of the best places you can l...

MBA1219 Failed Payments. Are You Leaving Money on The Table?

12 Mar 2019

Contributed by Lukas

Is your revenue leaking?Every month, businesses lose hundreds and thousands of dollars to failed payments. Whether it’s an expired account, insuffic...

MBA1218 Must Read: Dare to Lead by Brené Brown

11 Mar 2019

Contributed by Lukas

Don’t think you’re a leader? That’s actually a good place to start!This week’s Must-Read book for entrepreneurs is Brene’ Brown’s Dare to ...

MBA1217 How To Choose The Right Conference Ticket + Free Ride Friday!

08 Mar 2019

Contributed by Lukas

Conferences can be a very wise investment. As you decide which conferences you’ll attend this year, you have to make another decision: which ticket ...

MBA1216 How to Conduct a 15 Minute Post-Mortem After Projects

07 Mar 2019

Contributed by Lukas

Every project is a learning opportunity — but only if you take advantage of it.After each and every project, our team takes a few minutes to reflect...

MBA1215 Q&A Wednesday: How do you read so many books while running a business?

06 Mar 2019

Contributed by Lukas

Reading: it may be the smartest investment an entrepreneur can make.The ROI of a good book is hard to exaggerate. For less than the cost of a sandwich...

MBA1214 Does Cold Emailing Work in 2019?

05 Mar 2019

Contributed by Lukas

You want to network. You want to make the connections that’ll help your business grow. You want to make the right friends and partners.Should you ju...

MBA1213 Guest Teacher: Greg Winteregg – How to Be More Fulfilled with Your Business

04 Mar 2019

Contributed by Lukas

Entrepreneurship shouldn’t suck.That’s the essential message of Greg Winteregg’s career. In his decades in business, he’s been a prolific spea...

MBA1212 How To Avoid Chargebacks + Free Ride Friday!

01 Mar 2019

Contributed by Lukas

Chargebacks are a hot topic of inquiry these days. With banks and credit card companies pledging to stand by their customers no matter what, it’s wa...

MBA1211 My Paid Mastermind Experiment. Is It Worth It?

28 Feb 2019

Contributed by Lukas

We’ve discussed Mastermind groups, those collections of experienced entrepreneurs who meet to share their wisdom with each other, before. And some g...

MBA1210 Q&A Wednesday: How do you get started when you have the ideas but need engineers?

27 Feb 2019

Contributed by Lukas

For entrepreneurs, ideas come easy. Often, it’s the next step we stumble on.Transitioning from idea to initial product can be a doozy, especially if...

MBA1209 5 Tools for Shooting Video on a Budget

26 Feb 2019

Contributed by Lukas

Video marketing is the latest must-have skill for 21st century entrepreneurs. While the power of text to drive traffic hasn’t waned, video is where ...

MBA1208 Must Read: Cut Costs Not Corners by Colin Barrow

25 Feb 2019

Contributed by Lukas

You can avoid wasting money without being cheap. In fact, you kinda have to.New, independent businesses depend largely on their founder’s ability to...

MBA1207 Being OK With Where You Are In Business + Free Ride Friday!

22 Feb 2019

Contributed by Lukas

Entrepreneurship: it’s fun and exciting at the start, but after a while, some uncomfortable questions may start to creep in. Usually, those question...

MBA1206 How to Know What To Work On First

21 Feb 2019

Contributed by Lukas

Your “to do” list is out of control. That’s entrepreneurship for you. Sometimes, just getting started is the biggest challenge of every day.With...

MBA1205 Q&A Wednesday: How long should I be side hustling?

20 Feb 2019

Contributed by Lukas

Are you in a position to transition?Many of us entrepreneurs started out side-hustling, building our little businesses while holding down a 9-to-5. Bu...

MBA1204 Why Integrations Are Good For Business

19 Feb 2019

Contributed by Lukas

Every barrier between your customers and your product is an opportunity for lost business. One of the easiest ways to remove those barriers? Integrati...

MBA1203 Guest Teacher: Martin Moore- How To Handle Tough Conversations with Your Team

18 Feb 2019

Contributed by Lukas

Leadership can be tough, and so can the conversations.When it comes to criticism, course correction, and other awkward talks, only the leader can (and...

MBA1202 Is Getting Up Early Really Good For Business? + Free Ride Friday!

15 Feb 2019

Contributed by Lukas

Rise and shine, entrepreneurs. The early bird gets the profit.Or does it?Expert after expert, guru after guru, claims that jumping out of bed at the y...

MBA1201 Crafting The Perfect Welcome Email For Customers

14 Feb 2019

Contributed by Lukas

What entrepreneurs focus way too much on: customer acquisition.What entrepreneurs focus way too little on: customer retention.Onboarding and retention...

MBA1200 Q&A Wednesday: How do I improve my public speaking skills?

13 Feb 2019

Contributed by Lukas

In business, public speaking is a must, even if it’s only occasionally.Communication is everything. It’s Q&A Wednesday, and one listener is ready ...

MBA1199 How To Learn From Cancellations and Refunds

12 Feb 2019

Contributed by Lukas

When a customer taps out, it’s generally a sad, defeated moment. But not all is lost.Cancellations and refunds are going to happen, period. But each...

MBA1198 Must Read: Lead with a Story by Paul Smith

11 Feb 2019

Contributed by Lukas

Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you wa...

MBA1197 Dealing with Email While Traveling + Free Ride Friday!

08 Feb 2019

Contributed by Lukas

Travel is possibly the best fringe benefit of the entrepreneur’s lifestyle. But when you’re on the road, the emails can pile up fast.No one likes ...

MBA1196 Why Theming My Days Has Been a Game Changer

07 Feb 2019

Contributed by Lukas

No matter how long you’re in business, there are still incredible, game-changing strategies to be learned.We just found a new one.For the past few w...

MBA1195 Q&A Wednesday: Where do you recommend I post my open job positions?

06 Feb 2019

Contributed by Lukas

It’s a big world, and there’s talent all over it. So how can you attract the right employees for your team?It’s Q&A Wednesday, and one listener’...

MBA1194 How to Get a Handle on All Your Domains

05 Feb 2019

Contributed by Lukas

What’s in a name? If it’s a domain name, quite a bit. As entrepreneurs, we often impulse-buy domains, hoping to lock them down for our next great ...

MBA1193 Guest Teacher: Steve Glaveski- How to do Rapid Experimentation

04 Feb 2019

Contributed by Lukas

“Fire and adjust.” It’s a military metaphor that works wonders in business; you put something out there, watch it miss, and use that information...

MBA1192 How to Create Accountability With Your Team + Free Ride Friday!

01 Feb 2019

Contributed by Lukas

As your team grows, it becomes tougher to manage. Keeping everyone on task, and getting the results you’re paying them for, gets a little more compl...