MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending
21 Sep 2020
Contributed by Lukas
Is your business in trouble? Don’t make it worse. There are financial predators out there targetin...
MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday
18 Sep 2020
Contributed by Lukas
Few words are more powerful than “no.” But you have to know how to use that power wisely. As y...
MBA1616 Should You Offer Chat Support in Your Business?
17 Sep 2020
Contributed by Lukas
Live Chat Support: it’s an incredible plus for your business. But that doesn’t mean you’re rea...
MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business?
16 Sep 2020
Contributed by Lukas
Need money to start a business? It’s one of the first big hurdles entrepreneurs face. Going to a b...
MBA1614 3 Big Mistakes to Avoid When Growing Your Business
15 Sep 2020
Contributed by Lukas
Ready to scale? You got your business off the ground. Now, it’s time to reach for that next level....
MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All
14 Sep 2020
Contributed by Lukas
Brick & mortar businesses must be accessible to people with different needs. But what about websites...
MBA1612 How Much You Should Spend on Payroll + Free Ride Friday
11 Sep 2020
Contributed by Lukas
What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? ...
MBA1611 Why Candour Is Essential To Growth
10 Sep 2020
Contributed by Lukas
Will your team tell you when you’re wrong? If the answer is no, you have a problem. Without a cult...
MBA1610 Q&A Wednesday: How do I scale my service-based business?
09 Sep 2020
Contributed by Lukas
Got more clients than you can handle? Ready to take the next step? It’s Q&A Wednesday, and we’ve...
MBA1609 How to Prevent an Employee From Being Fired
08 Sep 2020
Contributed by Lukas
Firing people sucks. It’s not just uncomfortable. It’s a loss of investment in the employee, and...
MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week
07 Sep 2020
Contributed by Lukas
“Long hours” is not the answer. If you think you’re too busy to run a business, we submit Yasm...
MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday
04 Sep 2020
Contributed by Lukas
We automate emails, social posts, and a million other things. Why not automate webinars? We’ve b...
MBA1606 How To Create Your First Sales Funnel
03 Sep 2020
Contributed by Lukas
The sales funnel: if you’re in business, you’ve heard of it. But maybe you’ve heard too much. ...
MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment?
02 Sep 2020
Contributed by Lukas
He’s “not your guru.” But he’s something. Tony Robbins might be the biggest name in self-hel...
MBA1604 Are You Spending Enough Time on Team Morale?
01 Sep 2020
Contributed by Lukas
Morale doesn’t happen by accident.It affects productivity and outcomes. It keeps people on the tea...
MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market
31 Aug 2020
Contributed by Lukas
New to paid advertising? Now’s the time to get into it. COVID-19 sent the price of online advertis...
MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday
28 Aug 2020
Contributed by Lukas
We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus o...
MBA1601 Should You Start Accepting Apple Pay?
27 Aug 2020
Contributed by Lukas
The easier it is to pay, the more people buy.We’ve all been somewhere that doesn’t accept credit...
MBA1600 Q&A Wednesday: How do I make important decisions faster?
26 Aug 2020
Contributed by Lukas
They say not to rush important decisions. But you can’t drag your feet, either.It’s Q&A Wednesda...
MBA1599 How To Hire For Skills You Don’t Have
25 Aug 2020
Contributed by Lukas
You can’t do everything. But who should do what?It’s a great problem to have: Your business is g...
MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media
24 Aug 2020
Contributed by Lukas
All marketing starts with awareness. So how do you get your name out there?We’ve got an expert wit...
MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday
21 Aug 2020
Contributed by Lukas
How are those open rates looking?As your email contact list grows, it takes a little more effort to ...
MBA1596 How Will COVID-19 Affect Your Business Long Term?
20 Aug 2020
Contributed by Lukas
Stop asking when COVID-19 will end. Start asking how to do business around it.We’re half a year in...
MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead?
19 Aug 2020
Contributed by Lukas
Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.I...
MBA1594 How to Evaluate Your Employees
18 Aug 2020
Contributed by Lukas
If you’re not evaluating your employees, you’re not getting your money’s worth.Just as importa...
MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age
17 Aug 2020
Contributed by Lukas
When everyone’s faking not faking it…who can tell the difference?It’s hard for any brand earn ...
MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday
14 Aug 2020
Contributed by Lukas
Is your team making progress…or just working?It can be hard for individuals to stay focused on lon...
MBA1591 Creating a User Manual For Your Business
13 Aug 2020
Contributed by Lukas
Can your business run without you?It’s important that it can. As your operation grows, it becomes...
MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it?
12 Aug 2020
Contributed by Lukas
Website down? That’s a crisis for almost any business.What now?It’s Q&A Wednesday, and we’ve g...
MBA1589 Why Selling Low-Priced Products Can Be Harder
11 Aug 2020
Contributed by Lukas
We assume big price tags are for big businesses.But it’s the opposite, really.Today, we discuss wh...
MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility
10 Aug 2020
Contributed by Lukas
A lack of credibility is deadly.For all your other assets, not being seen as reliable can negate eve...
MBA1587 Does Influencer Marketing Work? + Free Ride Friday
07 Aug 2020
Contributed by Lukas
We’ve all seen “influencers” casually (or not so casually) hawking products on social media. B...
MBA1586 Should You Offer a Lifetime Deal?
06 Aug 2020
Contributed by Lukas
The lifetime deal: smart strategy, or slippery slope?Many companies with monthly or other recurring-...
MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?
05 Aug 2020
Contributed by Lukas
You’ve gotta do what’s best for your business. But you also have to do what’s best for the cus...
MBA1584 Should You Outsource Your Paid Ad Marketing?
04 Aug 2020
Contributed by Lukas
You’re ready to spend money on advertising.The question is: do you know how to get the best result...
MBA1583 Must Read: How We Decide by Jonah Lehrer
03 Aug 2020
Contributed by Lukas
Why did I do that?It’s a question we don’t ask ourselves enough. As small business leaders and e...
MBA1582 Why Your Business Needs an Enemy + Free Ride Friday
31 Jul 2020
Contributed by Lukas
Every brand needs a story.Every story needs a hero.And every hero needs a villain.Don’t get us wro...
MBA1581 How to Run a Paid Live Workshop or Course
30 Jul 2020
Contributed by Lukas
Teaching, training, and coaching online: everybody’s doing it for a reason.It’s one of the most ...
MBA1580 Q&A Wednesday: What’s a good email open rate for my business?
29 Jul 2020
Contributed by Lukas
*Checks notes*Yep, the money’s still in the list. Email is everything when it comes to marketing....
MBA1579 Lessons Learned From Basecamp’s “Hey” Launch
28 Jul 2020
Contributed by Lukas
Want to innovate your marketing? Study marketing innovation.That’s what we’ve been doing, as we ...
MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads
27 Jul 2020
Contributed by Lukas
No more “post & pray.” It’s time for a strategic approach to social media.Social media adverti...
MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday
24 Jul 2020
Contributed by Lukas
If you’re cutting costs this year, you’re not alone. One of the easiest ways to boost profits i...
MBA1576 3 New Lead Magnet Ideas
23 Jul 2020
Contributed by Lukas
Where are your (potential) customers?More importantly, how do you get their email addresses?Today, w...
MBA1575 Q&A Wednesday: Does giving away company swag work?
22 Jul 2020
Contributed by Lukas
Swag is fun. But is it effective?What’s the real power of t-shirts, mugs, stickers, and all the re...
MBA1574 How To Make Sure Your Business Finishes 2020 Strong
21 Jul 2020
Contributed by Lukas
How good can 2020 be?Crazy question, right? But it’s one you should be asking. This sh*tshow of a...
MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data
20 Jul 2020
Contributed by Lukas
How much revenue are you leaving on the table?Rob Ristagno knows data. From baseball to balance shee...
MBA1572 Productive Meeting Hacks + Free Ride Friday
17 Jul 2020
Contributed by Lukas
There’s no way around meetings. But they don’t have to suck.Today, we’re sharing our best tips...
[Bonus Episode] Introducing: Real Good
16 Jul 2020
Contributed by Lukas
If business isn’t doing any good…what’s the point? We’re interrupting our regular podcast st...
MBA1571 How Your Business Can Have Frequent Small Wins
16 Jul 2020
Contributed by Lukas
They say success is mostly perspiration, with a little inspiration.But what about motivation?Keeping...
MBA1570 Q&A Wednesday: Who should be my first hire?
15 Jul 2020
Contributed by Lukas
Solo no mo’. It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough reven...
MBA1569 Take The Pricing Challenge
14 Jul 2020
Contributed by Lukas
We dare you.Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do i...
MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora
13 Jul 2020
Contributed by Lukas
Let’s talk about death — but in a good way!This is a very different “Must Read.” Neville Med...
MBA1567 Will Your Business Survive? + Free Ride Friday
10 Jul 2020
Contributed by Lukas
This crisis will end. But when? And can your business last ‘till then?Let’s find out.Today, we’...
MBA1566 Should You Charge a Set Up Fee?
09 Jul 2020
Contributed by Lukas
Should onboarding cost the customer money? Can “set-up” fees backfire? Once you’ve made the s...
MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge?
08 Jul 2020
Contributed by Lukas
Entrepreneurs are different.We don’t work the same. We don’t live the same. And we face challeng...
MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta
07 Jul 2020
Contributed by Lukas
Don’t miss this one. It’s an in-depth interview with someone who saw a special niche in a very,...
MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman
06 Jul 2020
Contributed by Lukas
Retention is the new acquisition.As business people, we put a ton of effort into getting new custome...
MBA1562 When to Hire a CFO + Free Right Friday
03 Jul 2020
Contributed by Lukas
Are your finances getting too big to handle?That’s a great problem to have! But it’s a problem n...
MBA1561 Dealing With Financial Stress in Your Business
02 Jul 2020
Contributed by Lukas
Of all the kinds of stress, financial stress is one of the worst.It can make entrepreneurship…not ...
MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips?
01 Jul 2020
Contributed by Lukas
Producing content is exhausting.If you’re doing it wrong, that is.It’s Q&A Wednesday, and one li...
MBA1559 How to Get More Backlinks to Your Site
30 Jun 2020
Contributed by Lukas
You’ve gotta rank.There’s no way around it. No matter what kind of business you have, SEO is the...
MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales
29 Jun 2020
Contributed by Lukas
Say it with me: undercutting is a garbage strategy.Trying to compete by offering the lowest price is...
MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday
26 Jun 2020
Contributed by Lukas
Every game has to end — including the entrepreneurship game. So what does winning the game look l...
MBA1556 How Too Much Content on Your Website Can Harm Your Business
25 Jun 2020
Contributed by Lukas
You’re posting too much content.I know, sounds crazy right? But something changed. Specifically, ...
MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch?
24 Jun 2020
Contributed by Lukas
What’s the best way to sell an online course? Should you leave it out there, open for enrollment w...
MBA1554 Should You Trademark Your Brand?
23 Jun 2020
Contributed by Lukas
We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it...
MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program
22 Jun 2020
Contributed by Lukas
Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses. You es...
MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday
19 Jun 2020
Contributed by Lukas
Politics. Social movements. Morality. Does any of that have a role in your business?That question is...
MBA1551 Are You Putting Too Much Money Back Into Your Business?
18 Jun 2020
Contributed by Lukas
How much is too much to reinvest? As the founder of a small business, you’re responsible for keep...
MBA1550 Q&A Wednesday: Do I need to accept PayPal with my new business?
17 Jun 2020
Contributed by Lukas
PayPal: is it a must?PayPal used to dominate the cardless transaction world. Even now, it’s a popu...
MBA1549 4 Simple Tips To Improve Your New Hire On-Boarding
16 Jun 2020
Contributed by Lukas
Onboarding: it’s not just for customers!When you make a new hire, it’s your job to set them up f...
MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes
15 Jun 2020
Contributed by Lukas
It’s the biggest question in digital marketing: how can I get people to stop and hear me out?Today...
MBA1547 Are Lifestyle Businesses Real? + Free Ride Friday
12 Jun 2020
Contributed by Lukas
This whole “laptop on the beach” thing…it’s BS, right?Yes and no.As independent entrepreneur...
MBA1546 3 Big Affiliate Marketing Mistakes to Avoid
11 Jun 2020
Contributed by Lukas
We’re all for affiliate marketing.It’s one of the best ways to monetize your expertise, content,...
MBA1545 Q&A Wednesday: I’m having a hard time with my market analysis. How do I get started?
10 Jun 2020
Contributed by Lukas
Market research: you’re lost without it. But some markets are easier to research than others.It’...
MBA1544 How to Spend Your Weekend for a Better Week
09 Jun 2020
Contributed by Lukas
We’ll never stop saying this: your rest is just as important to your business as your work.Like an...
MBA1543 Must Read: The Ride of a Lifetime by Robert Allen Iger
08 Jun 2020
Contributed by Lukas
What can you learn from the big companies? Can any of the philosophies behind mega-companies like Di...
MBA1542 Charging Local Currency With Your Online Business + Free Ride Friday
05 Jun 2020
Contributed by Lukas
It’s a global marketplace. Charge accordingly, or you’re leaving rupees on the table.Currency lo...
MBA1541 Do Company Perks Work?
04 Jun 2020
Contributed by Lukas
Is Google on to something? Those nap pods and free lunches must be worth the investment, right?Can t...
MBA1540 Q&A Wednesdays: Should I open my shop doors with COVID restrictions?
03 Jun 2020
Contributed by Lukas
This is math we’ve never had to do before.Trying to stay in the black during a pandemic involves a...
MBA1539 Do You Need A Degree To Be a Successful Entrepreneur?
02 Jun 2020
Contributed by Lukas
What’s a formal education really worth? Since this is The $100 MBA, you might expect us to say som...
MBA1538 Guest Teacher – Matt Johnson – How To Use Podcast Interviews To Build Relationships.
01 Jun 2020
Contributed by Lukas
Get on a podcast. Now.It doesn’t have to be this one. But the value of being heard on a good podca...
MBA1537 4 Essential Purchases When Starting a Business + Free Ride Friday
29 May 2020
Contributed by Lukas
Digital or physical, online or brick & mortar, every business needs a few things at the start. Thes...
MBA1536 How To Build Your Network Despite a Pandemic
28 May 2020
Contributed by Lukas
Being stuck in lockdown doesn’t have to stop you from networking. Even though we can’t go to co...
MBA1535 Q&A Wednesdays: Should I raise my prices during a pandemic?
27 May 2020
Contributed by Lukas
Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — es...
MBA1534 4 Big Opportunities in 2020
26 May 2020
Contributed by Lukas
This year isn’t all bad.I mean, it’s bad. It’s awful. But if every crisis presents opportuniti...
MBA1533 Guest Teacher – Rich Allen – How to Explain How Your Business Works Using a Bike
25 May 2020
Contributed by Lukas
Communication is everything when you’re leading a team. So how can you better explain why everyone...
MBA1532 Google vs. Facebook Ads + Free Ride Friday
22 May 2020
Contributed by Lukas
Digital advertising is suddenly a lot cheaper. But it’s no less confusing.When you’re deciding h...
MBA1531 2020’s 5 Most Common Online Business Mistakes
21 May 2020
Contributed by Lukas
Just getting started? Here’s what not to do.So far this year, we’ve seen various businesses make...
MBA1530 Q&A Wednesdays: So many things to improve in my business. Which one first?
20 May 2020
Contributed by Lukas
Analysis Paralysis: it’s that frozen feeling you get when there’s so much to do, you can’t do ...
MBA1529 When Should You Hire A Bookkeeper?
19 May 2020
Contributed by Lukas
There’s only so much time and money. A bookkeeper can save you tons of both.Today, we’ll explain...
MBA1528 Guest Teacher – Oli Bridge – How to Build Video Funnels for Your Business
18 May 2020
Contributed by Lukas
How powerful is video? As a medium, it’s quickly gone from a marketing “maybe” to a “must.”...
MBA1527 Focus on The Things That Don’t Change + Free Ride Friday
15 May 2020
Contributed by Lukas
Entrepreneurship isn’t just about innovation. Sometimes, understanding that which doesn’t change...
MBA1526 How to Get Great Customer Reviews Quickly
14 May 2020
Contributed by Lukas
Your business needs good reviews. These days, people don’t buy a paperclip without seeing how man...
MBA1525 Q&A Wednesdays: Do I need an About Page if it’s just me and my EA?
13 May 2020
Contributed by Lukas
Every business needs a website. But does every business need an “About” page?Yes.It’s Q&A Wedn...
MBA1524 Add-Ons In Your Business The Right Way
12 May 2020
Contributed by Lukas
Ever get annoyed when businesses try to tack on little upsells? What if we took a different approac...
MBA1523 Must Read: Remote by Jason Fried and David Heinemeier Hansson
11 May 2020
Contributed by Lukas
The book isn’t new, but the review is timely. This is the best guide to running a remote team avai...
MBA1522 Set Up a Home Office on a Budget + Free Ride Friday
08 May 2020
Contributed by Lukas
Our company has always been remote, and we’ve always worked from home. With millions suddenly for...
MBA1521 First Steps In Setting Up a YouTube Channel
07 May 2020
Contributed by Lukas
YouTube: ignore it at your peril. It’s the world’s second largest search engine, and its conten...
MBA1520 Q&A Wednesdays: I Want To Sell My Books. Do I need a Website?
06 May 2020
Contributed by Lukas
Standing out as a writer is tough. Fortunately, you don’t necessarily have to shoot for the New Y...