The $100 MBA Show
Episodes
MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits?
02 Dec 2020
Contributed by Lukas
They’re not profiting. Does that mean you shouldn’t? It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requ...
MBA1669 How To Get Testimonials That Sell
01 Dec 2020
Contributed by Lukas
We all know testimonials work. …but not just any old testimonials. We’re living in the “social proof” era. When it comes to deciding whether t...
MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership
30 Nov 2020
Contributed by Lukas
How do some leaders do it? You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes wa...
MBA1667 Should You Move Up Market? + Free Ride Friday
27 Nov 2020
Contributed by Lukas
Is it time to catch bigger fish? Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-pric...
MBA1666 Lessons Learned from Sony’s Playstation 5 Launch
26 Nov 2020
Contributed by Lukas
Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product...
MBA1665 Q&A Wednesday: Should I get interns to work for my startup?
25 Nov 2020
Contributed by Lukas
You get what you pay for — even when it’s free. It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on inter...
MBA1664 Are Government Grants Worth Applying For?
24 Nov 2020
Contributed by Lukas
Most national and state governments offer grants to businesses. Where’s yours? Today, we share our experience applying for grants. How much time and...
MBA1663 Must Read: Million Dollar Coach By Taki Moore
23 Nov 2020
Contributed by Lukas
Today, it’s a Must-Read from a master. Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is s...
MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday
20 Nov 2020
Contributed by Lukas
Sometimes, you really do have to spend some to make some…but it only works if you spend wisely. That’s where the professionals come in. Today, w...
MBA1661 Are Google Ads Worth It?
19 Nov 2020
Contributed by Lukas
It’s the “other” SEO: paying Google to display your ads above the organic search results. It’s expensive. But does it work? Today, we discuss ...
MBA1660 Q&A Wednesday: How do I grow my cleaning service business?
18 Nov 2020
Contributed by Lukas
When you personally provide a paid service, how can you scale up? And can you do it without sacrificing quality? Unless they finally invent cloning, a...
MBA1659 The 1 x 3 Focus Challenge
17 Nov 2020
Contributed by Lukas
Focus = results. It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing...
MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy
16 Nov 2020
Contributed by Lukas
One size does not fit all. When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for yo...
MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday
13 Nov 2020
Contributed by Lukas
It’s getting close. Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key:...
MBA1656 The Best Time To Take a Break
12 Nov 2020
Contributed by Lukas
You need a break. But your business needs you. What’s an entrepreneur to do? Today, we discuss how to schedule vacations wisely. By being smart with...
MBA1655 Q&A Wednesday: Is a Cat Cafe a good business?
11 Nov 2020
Contributed by Lukas
There’s niche — and then there’s “Cat Cafe” niche. It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly po...
MBA1654 5 Things I Learned From 5 People in 2020
10 Nov 2020
Contributed by Lukas
It’s that time of year! Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by —...
MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough
09 Nov 2020
Contributed by Lukas
Wealth is attainable. Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose...
MBA1652 How to Start a Customer Support Team + Free Ride Friday
06 Nov 2020
Contributed by Lukas
Handling questions, complaints, and more all by yourself? Maybe it’s time to stop. Today, we discuss how to put together an all-star Customer Suppor...
MBA1651 Build a System, Not a Business
05 Nov 2020
Contributed by Lukas
It’s never about the product. It’s always about execution. Today, we discuss how to “systematize” your business. By establishing self-sustaini...
MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress?
04 Nov 2020
Contributed by Lukas
From stranger, to customer — how does your website get people there? It’s all about effective funnels. “Funnels” are pretty much anything that...
MBA1649 3 Low-Risk Businesses You Can Start Today
03 Nov 2020
Contributed by Lukas
Nothing is risk-free. But risk can be minimized. …even when you start a business. You don’t have to put your home or life savings on the line to b...
MBA1648 Must Read: Before the Exit by Dan Andrews
02 Nov 2020
Contributed by Lukas
Is it time to sell your business? Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make...
MBA1647 How to Deliver Tough News to Customers + Free Ride Friday
30 Oct 2020
Contributed by Lukas
It’ll happen eventually. A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your cu...
MBA1646 How to Prevent Hustle Burnout
29 Oct 2020
Contributed by Lukas
Hard work has a tipping point…but it also has a point of diminishing returns. Hard work isn’t “productive” if it burns you out. Hustle isn’t...
MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice?
28 Oct 2020
Contributed by Lukas
Wanna show your team some love…on a budget? It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how a...
MBA1644 More Revenue in 45 Days
27 Oct 2020
Contributed by Lukas
Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival.Today, we discuss exactly how to boost revenue when you need ...
MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking
26 Oct 2020
Contributed by Lukas
Who’s sending you business? Why? Can you do anything to make it happen more often? Yes, you can. That’s the message today’s special guest teache...
MBA1642 Can You Build a Business Alone? + Free Ride Friday
23 Oct 2020
Contributed by Lukas
Solopreneurs: are they real? Do they stay solo…forever? Running a business by yourself is something we usually think of as a first stage. Eventually...
MBA1641 How to Find a Great Content Writer
22 Oct 2020
Contributed by Lukas
Words are the heart of marketing. So how do you find the best writing talent? Your emails, blog, social posts, and website copy need to reflect your...
MBA1640 Q&A Wednesday: Should my remote team have a dress code?
21 Oct 2020
Contributed by Lukas
What should you wear to a Zoom meeting? As COVID has forced so many businesses to operate online, some new questions have come up. While office dress ...
MBA1639 5 Principles of Starting a Tech Startup
20 Oct 2020
Contributed by Lukas
Here’s what we wish we knew earlier! In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a f...
MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis
19 Oct 2020
Contributed by Lukas
You can make it through this. And so can your business. COVID has screwed up…everything. Many businesses have closed — some temporarily, some fore...
MBA1637 Do You Need a Change? + Free Ride Friday
16 Oct 2020
Contributed by Lukas
Ask yourself honestly: does running your business just…suck? If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might jus...
MBA1636 5 Reasons To Keep Your Business Small
15 Oct 2020
Contributed by Lukas
How big is big enough? Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for yo...
[Bonus Episode] Ep1 of Start Your First Online Business
14 Oct 2020
Contributed by Lukas
Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneu...
MBA1635 Q&A Wednesday: How much do I need to pay my EA?
14 Oct 2020
Contributed by Lukas
Ready for an executive assistant? It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top...
MBA1634 3 Reasons Not To Sell Your Products on eBay
13 Oct 2020
Contributed by Lukas
If you’re thinking of selling products on eBay…don’t. It seems like a good idea, from a distance. But the dangers inherent in selling on eBay fa...
MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur
12 Oct 2020
Contributed by Lukas
Is entrepreneurship for you? ‘Cause it’s not for everyone. If you’re wondering whether you have what it takes to build your own business, we hav...
MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday
09 Oct 2020
Contributed by Lukas
Got great YouTube content? A strong following? Great! But how is that supposed to help your business? Today, we discuss how to turn views into convers...
MBA1631 How To Create A Compelling Sales Page
08 Oct 2020
Contributed by Lukas
What makes a sales page work? The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key elemen...
MBA1630 Q&A Wednesday: Is it OK to not give refunds?
07 Oct 2020
Contributed by Lukas
No-refund policy: good idea? Terrible idea? It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from friv...
MBA1629 How to Attract Great Talent When You’re Just Getting Started
06 Oct 2020
Contributed by Lukas
We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can y...
MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation
05 Oct 2020
Contributed by Lukas
Not much of a “salesperson?” That’s ok (and totally normal). Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s...
MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday
02 Oct 2020
Contributed by Lukas
What did we really lose when we lost our offices? Coronavirus changed everything for some companies. Not ours — our team has always been fully remot...
MBA1626 Are You Taking Enough Risks?
01 Oct 2020
Contributed by Lukas
Playing it safe isn’t that…safe. If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’...
MBA1625 Q&A Wednesday: How long should my YouTube videos be?
30 Sep 2020
Contributed by Lukas
YouTube: if you think your business can ignore it, think again. It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will...
MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull
29 Sep 2020
Contributed by Lukas
But wait, there’s more! From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did...
MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull
28 Sep 2020
Contributed by Lukas
This book is so good, we had to review it twice. Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any bu...
MBA1622 How To Negotiate Any Big Expense + Free Ride Friday
25 Sep 2020
Contributed by Lukas
Tough times? Tight budget? Let’s make some room on that balance sheet. Today, we explain how to save money by renegotiating some of your biggest exp...
MBA1621 Is Paid Advertising Bad For Your Business?
24 Sep 2020
Contributed by Lukas
The biggest problem with paid ads? They cost money. And sometimes, they cost more than they’re worth. Today, we explore the ROI on paid ads — whet...
MBA1620 Q&A Wednesday: What’s the best mic for podcasting?
23 Sep 2020
Contributed by Lukas
Podcasting: it’s a lot better with the right equipment. It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the m...
MBA1619 Should You Charge For Shipping?
22 Sep 2020
Contributed by Lukas
Did Prime ruin the whole shipping thing? It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by a...
MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending
21 Sep 2020
Contributed by Lukas
Is your business in trouble? Don’t make it worse. There are financial predators out there targeting distressed companies. Don’t let your business ...
MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday
18 Sep 2020
Contributed by Lukas
Few words are more powerful than “no.” But you have to know how to use that power wisely. As your business grows, the “no’s” become more f...
MBA1616 Should You Offer Chat Support in Your Business?
17 Sep 2020
Contributed by Lukas
Live Chat Support: it’s an incredible plus for your business. But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to...
MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business?
16 Sep 2020
Contributed by Lukas
Need money to start a business? It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not gua...
MBA1614 3 Big Mistakes to Avoid When Growing Your Business
15 Sep 2020
Contributed by Lukas
Ready to scale? You got your business off the ground. Now, it’s time to reach for that next level. But if you’ve never done so before, look out!...
MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All
14 Sep 2020
Contributed by Lukas
Brick & mortar businesses must be accessible to people with different needs. But what about websites? Are you leaving people with sensory or motor dis...
MBA1612 How Much You Should Spend on Payroll + Free Ride Friday
11 Sep 2020
Contributed by Lukas
What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? Today, we discuss the factors involved. We’ll ...
MBA1611 Why Candour Is Essential To Growth
10 Sep 2020
Contributed by Lukas
Will your team tell you when you’re wrong? If the answer is no, you have a problem. Without a culture of openness and honesty, you can’t really fi...
MBA1610 Q&A Wednesday: How do I scale my service-based business?
09 Sep 2020
Contributed by Lukas
Got more clients than you can handle? Ready to take the next step? It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many ...
MBA1609 How to Prevent an Employee From Being Fired
08 Sep 2020
Contributed by Lukas
Firing people sucks. It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way —...
MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week
07 Sep 2020
Contributed by Lukas
“Long hours” is not the answer. If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her busines...
MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday
04 Sep 2020
Contributed by Lukas
We automate emails, social posts, and a million other things. Why not automate webinars? We’ve been experimenting with “on demand” or automate...
MBA1606 How To Create Your First Sales Funnel
03 Sep 2020
Contributed by Lukas
The sales funnel: if you’re in business, you’ve heard of it. But maybe you’ve heard too much. Today, we’ll break the funnel down into a simple...
MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment?
02 Sep 2020
Contributed by Lukas
He’s “not your guru.” But he’s something. Tony Robbins might be the biggest name in self-help. But is personal development professional develo...
MBA1604 Are You Spending Enough Time on Team Morale?
01 Sep 2020
Contributed by Lukas
Morale doesn’t happen by accident.It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your empl...
MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market
31 Aug 2020
Contributed by Lukas
New to paid advertising? Now’s the time to get into it. COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media ...
MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday
28 Aug 2020
Contributed by Lukas
We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have! Your existing custome...
MBA1601 Should You Start Accepting Apple Pay?
27 Aug 2020
Contributed by Lukas
The easier it is to pay, the more people buy.We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting meth...
MBA1600 Q&A Wednesday: How do I make important decisions faster?
26 Aug 2020
Contributed by Lukas
They say not to rush important decisions. But you can’t drag your feet, either.It’s Q&A Wednesday, and we’ve got a listener who takes weeks or m...
MBA1599 How To Hire For Skills You Don’t Have
25 Aug 2020
Contributed by Lukas
You can’t do everything. But who should do what?It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilitie...
MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media
24 Aug 2020
Contributed by Lukas
All marketing starts with awareness. So how do you get your name out there?We’ve got an expert with an answer. Luana Ribeira specializes in getting ...
MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday
21 Aug 2020
Contributed by Lukas
How are those open rates looking?As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender re...
MBA1596 How Will COVID-19 Affect Your Business Long Term?
20 Aug 2020
Contributed by Lukas
Stop asking when COVID-19 will end. Start asking how to do business around it.We’re half a year into the pandemic, and there are no signs of it goin...
MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead?
19 Aug 2020
Contributed by Lukas
Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.It’s Q&A Wednesday, and we’ve got one listener ...
MBA1594 How to Evaluate Your Employees
18 Aug 2020
Contributed by Lukas
If you’re not evaluating your employees, you’re not getting your money’s worth.Just as importantly, the employees aren’t getting their time’...
MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age
17 Aug 2020
Contributed by Lukas
When everyone’s faking not faking it…who can tell the difference?It’s hard for any brand earn trust when cynicism rules the Internet, and consum...
MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday
14 Aug 2020
Contributed by Lukas
Is your team making progress…or just working?It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort...
MBA1591 Creating a User Manual For Your Business
13 Aug 2020
Contributed by Lukas
Can your business run without you?It’s important that it can. As your operation grows, it becomes more and more dangerous for you — or anyone on ...
MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it?
12 Aug 2020
Contributed by Lukas
Website down? That’s a crisis for almost any business.What now?It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small busines...
MBA1589 Why Selling Low-Priced Products Can Be Harder
11 Aug 2020
Contributed by Lukas
We assume big price tags are for big businesses.But it’s the opposite, really.Today, we discuss why new and smaller companies think they have to und...
MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility
10 Aug 2020
Contributed by Lukas
A lack of credibility is deadly.For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customer...
MBA1587 Does Influencer Marketing Work? + Free Ride Friday
07 Aug 2020
Contributed by Lukas
We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for...
MBA1586 Should You Offer a Lifetime Deal?
06 Aug 2020
Contributed by Lukas
The lifetime deal: smart strategy, or slippery slope?Many companies with monthly or other recurring-revenue business models consider this trick. You s...
MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?
05 Aug 2020
Contributed by Lukas
You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you e...
MBA1584 Should You Outsource Your Paid Ad Marketing?
04 Aug 2020
Contributed by Lukas
You’re ready to spend money on advertising.The question is: do you know how to get the best results? And if not, should you learn, or should you put...
MBA1583 Must Read: How We Decide by Jonah Lehrer
03 Aug 2020
Contributed by Lukas
Why did I do that?It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the hum...
MBA1582 Why Your Business Needs an Enemy + Free Ride Friday
31 Jul 2020
Contributed by Lukas
Every brand needs a story.Every story needs a hero.And every hero needs a villain.Don’t get us wrong; we’re not talking about “vilifying” the ...
MBA1581 How to Run a Paid Live Workshop or Course
30 Jul 2020
Contributed by Lukas
Teaching, training, and coaching online: everybody’s doing it for a reason.It’s one of the most profitable ways to monetize your expertise. But th...
MBA1580 Q&A Wednesday: What’s a good email open rate for my business?
29 Jul 2020
Contributed by Lukas
*Checks notes*Yep, the money’s still in the list. Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them...
MBA1579 Lessons Learned From Basecamp’s “Hey” Launch
28 Jul 2020
Contributed by Lukas
Want to innovate your marketing? Study marketing innovation.That’s what we’ve been doing, as we followed the launch of HEY, a new take on email fr...
MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads
27 Jul 2020
Contributed by Lukas
No more “post & pray.” It’s time for a strategic approach to social media.Social media advertising is a tricky business. But right now is a grea...
MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday
24 Jul 2020
Contributed by Lukas
If you’re cutting costs this year, you’re not alone. One of the easiest ways to boost profits is to cut down on overhead. But lowering expenses c...
MBA1576 3 New Lead Magnet Ideas
23 Jul 2020
Contributed by Lukas
Where are your (potential) customers?More importantly, how do you get their email addresses?Today, we’re talking top of the funnel. We’ve got 3 cr...
MBA1575 Q&A Wednesday: Does giving away company swag work?
22 Jul 2020
Contributed by Lukas
Swag is fun. But is it effective?What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even...
MBA1574 How To Make Sure Your Business Finishes 2020 Strong
21 Jul 2020
Contributed by Lukas
How good can 2020 be?Crazy question, right? But it’s one you should be asking. This sh*tshow of a year has derailed businesses and shattered motiva...
MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data
20 Jul 2020
Contributed by Lukas
How much revenue are you leaving on the table?Rob Ristagno knows data. From baseball to balance sheets, he specializes in figuring out what the number...
MBA1572 Productive Meeting Hacks + Free Ride Friday
17 Jul 2020
Contributed by Lukas
There’s no way around meetings. But they don’t have to suck.Today, we’re sharing our best tips for ensuring that your team’s meetings are tigh...