The $100 MBA Show
Episodes
MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity
19 Apr 2021
Contributed by Lukas
Trouble following through?Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s wha...
MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday
16 Apr 2021
Contributed by Lukas
Why stop at just one business?We run two: The $100 MBA, and our software company, WebinarNinja. In our experience, that comes with some ups and downs....
MBA1766 3 Low Cost Ways to Improve Your Team
15 Apr 2021
Contributed by Lukas
Let’s keep the “lean” in your lean startup.One of the best ways to grow your business is to get the most out of every team member. But you don’...
MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice?
14 Apr 2021
Contributed by Lukas
No one likes losing team members.Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That...
MBA1764 What Makes a Great Special Offer
13 Apr 2021
Contributed by Lukas
Why do people buy?A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal...
MBA1763 Must Read: The 100-Page Book by Mike Capuzzi
12 Apr 2021
Contributed by Lukas
You should write a book.No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to wr...
MBA1762 Why You Should Promise Less To Make More + Free Ride Friday
09 Apr 2021
Contributed by Lukas
Stop offering too much.There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the...
MBA1761 The Most Important Step In Sales
08 Apr 2021
Contributed by Lukas
Sales: most people think it’s really easy, or a mystical art.It’s neither.Great salesmanship is nothing more than understanding why people buy stu...
MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees?
07 Apr 2021
Contributed by Lukas
A real conversation goes a long way.We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues ...
MBA1759 How To Verify That You’re Doing The Right Things
06 Apr 2021
Contributed by Lukas
It can be hard to see how you’re doing.Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiment...
MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential
05 Apr 2021
Contributed by Lukas
What’s your team capable of?Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getti...
MBA1757 My Favorite Tools For Professional Development + Free Ride Friday
02 Apr 2021
Contributed by Lukas
Be a better business person.There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of ...
MBA1756 Why You Should Learn To Code
01 Apr 2021
Contributed by Lukas
Should you learn to read?Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anyth...
MBA1755 Q&A Wednesday: Has my business plateaued? What can I do?
31 Mar 2021
Contributed by Lukas
In business, you grow or you die.That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied...
MBA1754 How To Set Revenue Goals That Work
30 Mar 2021
Contributed by Lukas
How much do you need to bring in?It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer...
MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business
29 Mar 2021
Contributed by Lukas
Telling the truth seems easy, until you try it.We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal hones...
[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams
26 Mar 2021
Contributed by Lukas
What did we learn during the pandemic? The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept thr...
MBA1752 How To Sell More to Your Customers + Free Ride Friday
26 Mar 2021
Contributed by Lukas
Rookie move: only chasing new customers.Pro move: investing in the customers you have.Existing customers are a way better investment of marketing and ...
MBA1751 How to Handle Negative Reviews & Comments Online
25 Mar 2021
Contributed by Lukas
You will get complaints.Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it...
MBA1750 Q&A Wednesday: How do I get started with SEO?
24 Mar 2021
Contributed by Lukas
It’s SEO 101!Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic...
MBA1749 How Fast Should Your Support Response Time Really Be?
23 Mar 2021
Contributed by Lukas
How fast is fast enough?We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete...
MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas
22 Mar 2021
Contributed by Lukas
I’d pre-order this one if I were you.Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in th...
MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday
19 Mar 2021
Contributed by Lukas
Rule one of entrepreneurship: watch your money.Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your mone...
MBA1746 Slack vs. Facebook Groups
18 Mar 2021
Contributed by Lukas
For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and...
MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial?
17 Mar 2021
Contributed by Lukas
Does every business have to give before they sell?As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead f...
MBA1744 Why Live Courses are So Hot Right Now
16 Mar 2021
Contributed by Lukas
It’s not just COVID.Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend is...
MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts
15 Mar 2021
Contributed by Lukas
Tight marketing budget? No problem.Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something o...
MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday
12 Mar 2021
Contributed by Lukas
Marketing is magical. But it isn’t free.As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budge...
MBA1741 The Perfect First Business
11 Mar 2021
Contributed by Lukas
You want to work for yourself.You just don’t know how.This is very normal! Getting started as an entrepreneur means finding a business model that wo...
MBA1740 Q&A Wednesday: Do Google Ads work for lead generation?
10 Mar 2021
Contributed by Lukas
Read this before you spend a dime on Google ads!And also…y’know, listen to the episode. It’s Q&A Wednesday, and we’re helping a listener with...
MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update?
09 Mar 2021
Contributed by Lukas
Is Facebook advertising over?Not exactly.Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets use...
MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking
08 Mar 2021
Contributed by Lukas
Your potential is in your body, not just your mind.Yes, that includes your business potential. If you’re not physically fit, you’re not mentally ...
MBA1737 Should You Give Awards to Your Team? + Free Ride Friday
05 Mar 2021
Contributed by Lukas
When’s the last time you got a trophy?Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivat...
MBA1736 How to Make More Money With the Team You Have
04 Mar 2021
Contributed by Lukas
Need more revenue?Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean...
MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner?
03 Mar 2021
Contributed by Lukas
It happens. Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye?It’s Q&A Wednesday, and we’re helpi...
MBA1734 Why You Should Start a Small Conference
02 Mar 2021
Contributed by Lukas
Yes, even during COVID.Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networkin...
MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner
01 Mar 2021
Contributed by Lukas
The wrong partner can kill your business.When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is jus...
MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday
26 Feb 2021
Contributed by Lukas
Multitasking doesn’t accomplish more. It just takes longer.Years ago, spinning many plates was considered a skill. That time is long gone. Study aft...
MBA1731 The More You Grow, The More You Need To Say No
25 Feb 2021
Contributed by Lukas
You’re not a noob anymore.At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more a...
MBA1730 Q&A Wednesday: Do I Need To Lower My Prices?
24 Feb 2021
Contributed by Lukas
When sales slip, the problem can be tough to diagnose.Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trend...
MBA1729 Should You Hire a Business Coach?
23 Feb 2021
Contributed by Lukas
Hit a plateau in your business?Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point whe...
MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers
22 Feb 2021
Contributed by Lukas
Get the team you need — at the right price.Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-bra...
MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday
19 Feb 2021
Contributed by Lukas
More content, better results.We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty ...
MBA1726 Newsletters vs Email Sequences
18 Feb 2021
Contributed by Lukas
How much email marketing should you automate?That’s the question at the heart of today’s episode. We explore the difference between two kinds of c...
MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business?
17 Feb 2021
Contributed by Lukas
Social media: is it a necessary evil?Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner dis...
MBA1724 How Much Power Do Your Customers Have Over Your Business?
16 Feb 2021
Contributed by Lukas
The customer isn’t always right.It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. Th...
MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day
15 Feb 2021
Contributed by Lukas
Content is king.Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following. Ideally, your con...
MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday
12 Feb 2021
Contributed by Lukas
Why do businesses die?There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to ...
MBA1721 5 Ways To Improve Your Branding in 2021
11 Feb 2021
Contributed by Lukas
How does branding work?To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first...
MBA1720 Q&A Wednesday: How do I sell more of my online courses?
10 Feb 2021
Contributed by Lukas
Selling courses isn’t about salesperson-ship.It’s about systems. By building the right systems, you generate consistent results. It’s Q&A Wedne...
MBA1719 How to Start Every Day With a Win
09 Feb 2021
Contributed by Lukas
Change every day for the better — starting tomorrow.This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can...
MBA1718 Must Read: The Decision by Kevin Hart
08 Feb 2021
Contributed by Lukas
Yes, that Kevin Hart.He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision...
MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday
05 Feb 2021
Contributed by Lukas
Need help, but can’t afford a full-time team? Here’s how to take the next step — on a budget.Today, we discuss the essential part-time hires th...
MBA1716 Lessons Learned From a Website Re-Design
04 Feb 2021
Contributed by Lukas
Gotta keep it fresh!We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy. Today, we discuss wha...
MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do?
03 Feb 2021
Contributed by Lukas
You’re not alone.Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when you...
MBA1714 Grow Your Business Consistently: Passive vs Active Marketing
02 Feb 2021
Contributed by Lukas
You can’t be “on” all the time.Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient co...
MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life
01 Feb 2021
Contributed by Lukas
What’s the cost of making money?It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for exampl...
MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday
29 Jan 2021
Contributed by Lukas
Get ready for disaster.Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your bus...
MBA1711 Why and How To Make Sure Your Website Is Fast in 2021
28 Jan 2021
Contributed by Lukas
Page speed: it’s not just about looking good.A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s cred...
MBA1710 Q&A Wednesday: What should I look for when buying a software business?
27 Jan 2021
Contributed by Lukas
In the market for a SaaS business?It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be ...
MBA1709 How To Be More Comfortable Taking Risks
26 Jan 2021
Contributed by Lukas
Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business.As we explain today, everything we...
MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company
25 Jan 2021
Contributed by Lukas
Diversity is never an accident.Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teac...
MBA1707 The Truth About Viral Marketing + Free Ride Friday
22 Jan 2021
Contributed by Lukas
“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning.Today, we discuss how simply “getting...
MBA1706 How to Identify Your Best Customers & Get More of Them
21 Jan 2021
Contributed by Lukas
Some customers are worth more of your time and resources than others.I know, that sounds harsh. But it’s better for all customers when you understan...
MBA1705 Q&A Wednesday: How do I market a local healthcare clinic?
20 Jan 2021
Contributed by Lukas
Believe it or not, offline businesses still exist.I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing ...
MBA1704 How to Know Exactly What to Work on in 2021
19 Jan 2021
Contributed by Lukas
2021: where to start?We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus yo...
MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts
18 Jan 2021
Contributed by Lukas
As entrepreneurs, we like to think we’re logical.But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in...
MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday
15 Jan 2021
Contributed by Lukas
By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier.But it’s nothing...
MBA1701 How To Get on Podcasts as a Guest
14 Jan 2021
Contributed by Lukas
Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them?With a plan, that’s how.The good news is that podcas...
MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID?
13 Jan 2021
Contributed by Lukas
A year on, we’re still adjusting.Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So w...
MBA1699 What is Clubhouse and Can It Help Your Business?
12 Jan 2021
Contributed by Lukas
There’s a new social platform in town.Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private bet...
MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data
11 Jan 2021
Contributed by Lukas
Data is power.No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, spea...
MBA1697 Are You Launching Too Late? + Free Ride Friday
08 Jan 2021
Contributed by Lukas
What’s the “right” time for a launch?Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how...
MBA1696 Lessons I Learned by Growing Fast in 2020
07 Jan 2021
Contributed by Lukas
Growth spikes happen. Are you ready?2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudde...
MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021?
06 Jan 2021
Contributed by Lukas
Is the pandemic winding down? Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start th...
MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads?
05 Jan 2021
Contributed by Lukas
Apple just rocked the digital marketing world.If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their I...
MBA1693 Must Read: Greenlights by Matthew McConaughey
04 Jan 2021
Contributed by Lukas
Entertainers are entrepreneurs too — especially Matthew McConaughey.Greenlights is the memoir of an actor. But it’s also the memoir of an accompli...
MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday
01 Jan 2021
Contributed by Lukas
Happy New Year!2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altere...
MBA1691 Should You Set Goals for 2021?
31 Dec 2020
Contributed by Lukas
Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your busin...
MBA1690 Q&A Wednesday: Should I create multiple revenue streams?
30 Dec 2020
Contributed by Lukas
Jack of all trades, or master of one? That’s the question facing one listener today. It’s Q&A Wednesday, and we’ve got a budding entrepreneur ...
MBA1689 How to Grow an Email List From Scratch
29 Dec 2020
Contributed by Lukas
Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact l...
MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team
28 Dec 2020
Contributed by Lukas
Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is th...
MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday
25 Dec 2020
Contributed by Lukas
YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to non...
MBA1686 How Often Should You Update Your Online Courses?
24 Dec 2020
Contributed by Lukas
You put a ton of work into your course…but it won’t last forever. Like your business, your course has to grow, evolve, and adapt to the times. Oth...
MBA1685 Q&A Wednesday: How often should I increase my rates?
23 Dec 2020
Contributed by Lukas
You can’t keep charging the same amount forever. It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development compan...
MBA1684 5 Business Insights You Should Take Away from 2020
22 Dec 2020
Contributed by Lukas
The greatest disasters produce the best lessons. From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slap...
MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors
21 Dec 2020
Contributed by Lukas
What do you say when it’s time to ask for money? Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm tha...
MBA1682 How to Stand Out From The Competition + Free Ride Friday
18 Dec 2020
Contributed by Lukas
Competition isn’t a bad thing. That said, you don’t want to “compete” by doing what the other company does better. The best strategy for sma...
MBA1681 Is Your Business Failing…or Just in a Dip?
17 Dec 2020
Contributed by Lukas
Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious? Maybe it’s the normal...
MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice?
16 Dec 2020
Contributed by Lukas
This one’s definitely in our wheelhouse. It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the ...
MBA1679 Do You Have to Use Paid Ads to Grow?
15 Dec 2020
Contributed by Lukas
Is there any way around paid advertising? For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t inv...
MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want
14 Dec 2020
Contributed by Lukas
Everyone negotiates. It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with ve...
MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday
11 Dec 2020
Contributed by Lukas
Ready to build a dynamic team? Look to the Philippines. There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find th...
MBA1676 What Your Marketing Focus Should Be in December
10 Dec 2020
Contributed by Lukas
For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketin...
MBA1675 Q&A Wednesday: How do I motivate my employees without spending money?
09 Dec 2020
Contributed by Lukas
When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true. It’s Q&A Wednesday, and we’ve got a li...
MBA1674 How to Evaluate Your Promotion’s Success
08 Dec 2020
Contributed by Lukas
You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring...
MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing
07 Dec 2020
Contributed by Lukas
Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling aut...
MBA1672 How to Stop Being So Busy + Free Ride Friday
04 Dec 2020
Contributed by Lukas
Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for g...
MBA1671 How To Get Comfortable Being on Camera
03 Dec 2020
Contributed by Lukas
These days, it’s harder and harder not to be seen. Videos, webinars, and other on-camera presentations are becoming indispensable in online marketin...
MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits?
02 Dec 2020
Contributed by Lukas
They’re not profiting. Does that mean you shouldn’t? It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requ...