The $100 MBA Show
Episodes
MBA1866 How I Create Video Lead Magnets That Convert Part 1
02 Sep 2021
Contributed by Lukas
Not sure how to start video marketing? We got you.Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing...
MBA1865 Q&A Wednesday: Should I buy a failing business?
01 Sep 2021
Contributed by Lukas
They say you “get what you pay for.” But what if you could get much, much more?It’s Q&A Wednesday, and we’ve got a listener with a (possible)...
MBA1864 How To Know Which Opportunities to Say ‘No’ To
31 Aug 2021
Contributed by Lukas
As your business grows, so will the contents of your inbox.Offers to collaborate, sponsor, or just network will pile up quickly. It’s a good problem...
[Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away?
30 Aug 2021
Contributed by Lukas
Overwhelmed? You’re not alone. Today, we’re thrilled to present a special bonus episode featuring a brand new podcast from the $100 MBA family. ...
MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging
30 Aug 2021
Contributed by Lukas
Businesses don’t die overnight.Usually, it happens gradually. It takes a year, or two, or five. That’s because what kills a business isn’t alway...
MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday
27 Aug 2021
Contributed by Lukas
The dream is real. Transitioning from regular work to entrepreneurship is totally doable. How do we know? Because good ol’ Omar did it.Today, Omar ...
MBA1861 How I Got My First 1,000 Podcast Subscribers
26 Aug 2021
Contributed by Lukas
We all start with zero.Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fan...
MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive?
25 Aug 2021
Contributed by Lukas
The “old normal” isn’t coming back anytime soon.With Australia and other countries remaining in lockdown, and cases rising even in re-opened pla...
MBA1859 Implementing Product-Led Growth in Your Business
24 Aug 2021
Contributed by Lukas
It’s time to show, not just tell.“Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing an...
MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
23 Aug 2021
Contributed by Lukas
This week, we take a look at a well-reviewed book from a surprising source: rapper turned entrepreneur 50 Cent.Despite growing up in abject poverty an...
MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday
20 Aug 2021
Contributed by Lukas
One of the worst mistakes an entrepreneur can make?Treating mental health like an afterthought instead of a priority.After yesterday’s talk on the i...
MBA1856 Mental Health and Your Business
19 Aug 2021
Contributed by Lukas
Call it healthy, or call it smart business. Either way, looking after the mental and emotional well-being of your team is critical.Today, we explore h...
MBA1855 Q&A Wednesday: Is Amazon FBA a viable business?
18 Aug 2021
Contributed by Lukas
What if Amazon was your garage…and post office?“Fulfillment by Amazon:” If you haven’t heard by now, Amazon offers an e-commerce option for th...
MBA1854 Can You Future Proof Your Business?
17 Aug 2021
Contributed by Lukas
Can you create an invincible business?Is there any way to make it so that no matter what happens, your business can survive? From pandemics to market ...
MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business
16 Aug 2021
Contributed by Lukas
Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience?What if someone’s ide...
MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday
13 Aug 2021
Contributed by Lukas
Don’t play catch-up. Get into video marketing now!It’s easier than ever — and probably easier for you than you might think. Whether it’s video...
MBA1851 Why We Built a Virtual Office (& How You Can Too)
12 Aug 2021
Contributed by Lukas
Want that “real” office feel — even though your team is remote?Enter the Virtual Office.As a completely remote company since…well, ever, we we...
MBA1850 Q&A Wednesday: How do I pull myself away from my computer?
11 Aug 2021
Contributed by Lukas
Anyone can get sucked into the black hole of “never done” — especially when things are going well.It’s Q&A Wednesday! We’ve got a listener w...
MBA1849 How I Create Presentation Slides in 15 Minutes
10 Aug 2021
Contributed by Lukas
When you think about creating slides, remember ‘Parkinson’s Law.’It basically states that a task will expand to fill the time you allow for it. ...
MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker
09 Aug 2021
Contributed by Lukas
Want authority in your space? There’s no substitute for being a great speaker.Of course, being great at speaking is like being great at anything. It...
MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday
06 Aug 2021
Contributed by Lukas
Every business needs a little capital to get started. But some ways of raising it are better than others!Here’s the good news: Finding that initial ...
MBA1846 Why We’re Running A Virtual Team Retreat
05 Aug 2021
Contributed by Lukas
Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. An...
MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why?
04 Aug 2021
Contributed by Lukas
Email lists are like houseplants. They don’t grow without a little love.It’s Q&A Wednesday, and we’re helping one listener who built a solid lis...
MBA1844 The Easiest Way To Get Sponsors
03 Aug 2021
Contributed by Lukas
If you build it, they will come.Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, th...
MBA1843 Must Read – How to Live by Derek Sivers
02 Aug 2021
Contributed by Lukas
This one kept us up at night.No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and ...
MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday
30 Jul 2021
Contributed by Lukas
Marketing is a must.The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things...
MBA1841 Get Your To Do List Done With Less Anxiety
29 Jul 2021
Contributed by Lukas
Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief.Every entrepreneur has to self-discipline. It’s the price o...
MBA1840 Q&A Wednesday: How do I niche down a business I bought?
28 Jul 2021
Contributed by Lukas
Controlling the direction of a business you built is one thing. But what if you didn’t build it?It’s Q&A Wednesday, and we’ve got a listener in ...
MBA1839 Should You Get an Investor When Starting a Software Company?
27 Jul 2021
Contributed by Lukas
File this under “questions we get a lot.” If you want to start a software business, do you need outside money?Well, it depends.Our SaaS business, ...
MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More
26 Jul 2021
Contributed by Lukas
What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?To the human brain…very little. This ...
MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday
23 Jul 2021
Contributed by Lukas
Sometimes, the best way to find customers is to create them.You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gat...
MBA1836 My Top 3 Tools for New Businesses
22 Jul 2021
Contributed by Lukas
Just. Get. Started.Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make ...
MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?
21 Jul 2021
Contributed by Lukas
Does coaching really work?It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They...
MBA1834 Why Your Marketing is Not Working
20 Jul 2021
Contributed by Lukas
Struggling to get leads? We think we know why.Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with...
MBA1833 Must Read: Simple Numbers by Greg Crabtree
19 Jul 2021
Contributed by Lukas
Do you hate dealing with numbers?If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is...
MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday
16 Jul 2021
Contributed by Lukas
Sometimes, standing out is subtle.You might think you have to be radically different. But more often, just being different enough is the best recipe f...
MBA1831 How To Keep Your Product Fresh Every Year
15 Jul 2021
Contributed by Lukas
In business, you evolve or die.You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year af...
MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager?
14 Jul 2021
Contributed by Lukas
What do you love least about your business?More importantly, why?It’s Q&A Wednesday, and we’re helping one listener decide what to do about Custom...
MBA1829 Why Do Payments Fail?
13 Jul 2021
Contributed by Lukas
If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined. But it’s probably not for the...
MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read
12 Jul 2021
Contributed by Lukas
Books are the greatest investment you can make in yourself.We’ve always maintained that — it’s why we host regular “Must Read” book review e...
MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday
09 Jul 2021
Contributed by Lukas
Always be ready to pitch.Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, an...
MBA1826 How to Deal With a Sudden Loss of Revenue
08 Jul 2021
Contributed by Lukas
Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable.Situations change. The big players (think Google, Amazon, etc.) cha...
MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business?
07 Jul 2021
Contributed by Lukas
When is it ok to take some profit home?It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s ...
MBA1824 Ecommerce Product Pricing 101
06 Jul 2021
Contributed by Lukas
e-Commerce is different.The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-com...
MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation
05 Jul 2021
Contributed by Lukas
Values: they’re not just for HR documents and mission statements. For your company to really be shaped by your values, you have to live them. And i...
MBA1822 Is WordPress Still The Best Option for Your Website? + Free Ride Friday
02 Jul 2021
Contributed by Lukas
WordPress is king. Or is it?We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his busine...
MBA1821 Get Used to Getting Punched in the Face
01 Jul 2021
Contributed by Lukas
Not literally, of course.It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, inj...
MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire?
30 Jun 2021
Contributed by Lukas
It’s a decision most small businesses will have to make, eventually.Your small team is full of people you trust, who know your product and your cust...
MBA1819 The #1 Marketing Mistake Business Owners Make
29 Jun 2021
Contributed by Lukas
There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing. It might be killing your business. The good news? Av...
MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram
28 Jun 2021
Contributed by Lukas
If you don’t understand your team, you can’t lead them.The Enneagram is an advanced system for leadership and team cohesion, using 9 personality t...
MBA1817 Do You Need To Offer Discounts? + Free Ride Friday
25 Jun 2021
Contributed by Lukas
Is there any way out of offering discounts?It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’...
MBA1816 What I Didn’t Know About My Customers
24 Jun 2021
Contributed by Lukas
How do you know what your customers really want?Without regular, open conversations with clients, you could be missing something crucial. That’s wha...
MBA1815 Q&A Wednesday: How do I know If there is a market for my product?
23 Jun 2021
Contributed by Lukas
Will it sell?It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a mar...
MBA1814 Should You Pay Monthly or Annually for Software?
22 Jun 2021
Contributed by Lukas
No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay ...
MBA1813 Must Read: Profit First by Mike Michalowicz
21 Jun 2021
Contributed by Lukas
What is “profit?”If you think you know, you might be looking at it all wrong.It sounds out there, but Profit First by Mike Michalowicz makes a com...
MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday
18 Jun 2021
Contributed by Lukas
Can you really make it on your own?It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look l...
MBA1811 How To Manage Rising Customer Acquisition Costs
17 Jun 2021
Contributed by Lukas
Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth.Staying lean and profitable is getting ...
MBA1810 Q&A Wednesday: Am I spending too much on tools and software?
16 Jun 2021
Contributed by Lukas
Take a close look at your bills. Are you really using everything you’re paying for?It’s Q&A Wednesday, and we’ve got a listener with a common wo...
MBA1809 5 Tips To Prepare To Step Away For a Break
15 Jun 2021
Contributed by Lukas
Vacations are investments. And you should never waste an investment.Taking time off to recharge and reset your creative energy is absolutely essential...
MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable
14 Jun 2021
Contributed by Lukas
It’s time to run your business, rather than letting business run you.Mike Morse is an attorney, consultant, and best-selling author. At one point, t...
MBA1807 Do You Need A Personal Assistant? + Free Ride Friday
11 Jun 2021
Contributed by Lukas
Should you get someone to help you with…life?We always recommend executive assistants for your business. But what about the personal kind? Can havin...
MBA1806 3 Habits That Will Change Your Business and Life
10 Jun 2021
Contributed by Lukas
We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business?We believe ...
MBA1805 Q&A Wednesday: Am I growing too slow?
09 Jun 2021
Contributed by Lukas
How much “growth” makes your company a success?The truth is that the answer is different for every business. Depending on goals, funding, and a ho...
MBA1804 How to Wow Your Customers With Little Things
07 Jun 2021
Contributed by Lukas
When it comes to delighting customers (and making sure they remain customers), a little can go a long way!Tiny gestures can have a huge impact on rete...
MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
07 Jun 2021
Contributed by Lukas
Stop “competing,” at least in the old-fashioned sense.That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a...
MBA1802 How to Motivate Your Remote Team + Free Ride Friday
04 Jun 2021
Contributed by Lukas
Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the viru...
MBA1801 Is Your Product Unique Enough?
03 Jun 2021
Contributed by Lukas
Nothing’s really original. But that doesn’t mean your product can’t be unique.In fact, it kinda has to be.Today, we explain how to stand out fro...
MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet?
02 Jun 2021
Contributed by Lukas
Does every business need a website?Spoiler alert: YES.It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business fro...
MBA1799 Let’s Talk About Diversity and Your Business
01 Jun 2021
Contributed by Lukas
Put aside the politics. Let’s talk business.Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that...
MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office
31 May 2021
Contributed by Lukas
As COVID taught us, you have to expect the (completely) unexpected.That includes all kinds of disasters, including the natural kind.Today, public adju...
MBA1797 How to Build an Audience P2 + Free Ride Friday
28 May 2021
Contributed by Lukas
What are you feeding your audience?It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset ...
MBA1796 How to Build an Audience P1
27 May 2021
Contributed by Lukas
Nothing is more important than your audience.It’s your Number One business asset. Your product can change; your entire business can change. But if y...
MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store?
26 May 2021
Contributed by Lukas
How much can you sell out of your garage?Quite a bit, turns out. Even better, you can move on to bigger (but surprisingly affordable) warehousing soon...
MBA1794 Is Passive Income a Real Thing?
25 May 2021
Contributed by Lukas
Make money while laying on the beach!Or…not.Roughly 17 billion entrepreneurs, coaches, and influencers promise “passive” income. You know, the “...
MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel
24 May 2021
Contributed by Lukas
You’ve heard of the marketing “funnel.” Now, welcome to the flywheel.Content marketing works — but only if you know how to leverage content ef...
MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday
21 May 2021
Contributed by Lukas
“Do what you love and you’ll never work a day.”True — but you also won’t make very much.Following “passion” and doing only what your hea...
MBA1791 Creating a Business To Be Sold One Day
20 May 2021
Contributed by Lukas
Let’s call it the business-flipping model.Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monet...
MBA1790 Q&A Wednesday: How do I get my first customer?
19 May 2021
Contributed by Lukas
This one’s for the noobs.Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross ...
MBA1789 How To Make Any Goal Easier To Achieve
18 May 2021
Contributed by Lukas
Lose weight. Read more. Play the violin. Build your own business.There’s a single, universal trick for achieving most goals. It’s the secret to ac...
MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche
17 May 2021
Contributed by Lukas
You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further!Author, speaker, and consultan...
MBA1787 Networking for Introverts + Free Ride Friday
14 May 2021
Contributed by Lukas
Introverts have to network too.Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thoug...
MBA1786 3 Tips That Will Massively Improve Your Sales Webinars
13 May 2021
Contributed by Lukas
Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique!As the co-founder of WebinarNi...
MBA1785 How To Build a Software That Scales – Brought To You by Dell
12 May 2021
Contributed by Lukas
Starting a SaaS business? Plan for success.Decisions you make early on can limit or expand your company’s potential. To give your software the best ...
MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust
11 May 2021
Contributed by Lukas
The best way to be an influencer? Earn the trust of the influential.Making a good name for yourself starts with trust. But too many people (and brands...
MBA1783 Q&A Monday: Does Online Event Sponsorship Work?
10 May 2021
Contributed by Lukas
Has your company been asked to sponsor an online event?Once your business has a certain reach, online event planners will notice. They’ll come to yo...
MBA1782 How To Change Direction & Get Big Results + Free Ride Friday
07 May 2021
Contributed by Lukas
No matter how well your small business grows, it will stop. Not permanently, but definitely.You could be growing steadily for years before it happens,...
MBA1781 Should You Outsource Customer Support
06 May 2021
Contributed by Lukas
As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.Easy, right?Just pay a fee, and...
MBA1780 Q&A Wednesday: I hate working from home. Any tips?
05 May 2021
Contributed by Lukas
Are you tired of working from home?It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even ...
MBA1779 How to Validate Your Next Idea
04 May 2021
Contributed by Lukas
Is your business idea…any good?If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most impo...
MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now
03 May 2021
Contributed by Lukas
Let’s get your financial house in order!Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Fina...
[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit
30 Apr 2021
Contributed by Lukas
How far can a side hustle take you? Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total r...
MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday
30 Apr 2021
Contributed by Lukas
It’s the sale before the sale.When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if...
MBA1776 Upgrade Your Blog To a Money Making Machine
29 Apr 2021
Contributed by Lukas
Your blog isn’t only for marketing.Or it doesn’t have to be, anyway.For a little supplemental income, you can convert your blog into a revenue-gen...
MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help!
28 Apr 2021
Contributed by Lukas
What makes people buy knowledge?A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you...
MBA1774 Why Money Will Solve Your Problems & How to Get It
27 Apr 2021
Contributed by Lukas
Money is everything. It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems....
MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team
26 Apr 2021
Contributed by Lukas
Are you your best?Is your team their best?We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement...
MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday
23 Apr 2021
Contributed by Lukas
Let’s be clear: time off is an investment in your team.When people don’t have enough downtime, their work reaches a point of diminishing returns. ...
MBA1771 3 Automated Ways To Get Customer Feedback
22 Apr 2021
Contributed by Lukas
You need feedback. It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can ...
MBA1770 Q&A Wednesday: Should I start my software company without a co-founder?
21 Apr 2021
Contributed by Lukas
Can non-tech people run successful tech startups?It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of...
MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond?
20 Apr 2021
Contributed by Lukas
Do we need to rethink in-person events?Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’...