The $100 MBA Show

MBA2265 Q&A Wednesday: Is a recession a bad time to start a business?

15 Mar 2023

Contributed by Lukas

Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should yo...

MBA2264 Why You Need to Fire Your Customers

14 Mar 2023

Contributed by Lukas

The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like th...

MBA2263 The Business of Japan P3: East Meets West- Business at Its Best

13 Mar 2023

Contributed by Lukas

We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by a...

MBA2262 How and Why You Should Always Sell Out + Free Ride Friday

10 Mar 2023

Contributed by Lukas

The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right a...

MBA2261 The 3 Most Effective Sales Funnels

09 Mar 2023

Contributed by Lukas

Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels wor...

MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer?

08 Mar 2023

Contributed by Lukas

You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full ...

MBA2259 How to Simplify Your Growth to One Number

07 Mar 2023

Contributed by Lukas

Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greates...

MBA2258 The Business of Japan P2: The Economy of Kawaii

06 Mar 2023

Contributed by Lukas

So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no ...

MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday

03 Mar 2023

Contributed by Lukas

Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the r...

MBA2256 How to Choose a Business Model That Works For You

02 Mar 2023

Contributed by Lukas

It’s not as simple as “make stuff, sell stuff.” Of course it can be, but there are other ways to make money on your own. Before you start your f...

MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog?

01 Mar 2023

Contributed by Lukas

Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two big...

MBA2254 Coaching via Email: The How & Why

28 Feb 2023

Contributed by Lukas

When we think coaching, we think live calls. But it’s not the only way. Yes, you can coach via email (you heard that right). Today, we explore why y...

MBA2253 The Business of Japan P1: Why Japan Is So Good at Business

27 Feb 2023

Contributed by Lukas

Japan does business differently. Today kicks off a 4-part series on the Japanese approach to everything from product development to customer service —...

MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday

24 Feb 2023

Contributed by Lukas

The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying ...

MBA2251 How Much Can You Earn on YouTube in 2023?

23 Feb 2023

Contributed by Lukas

YouTube: it’s one heckuva revenue-generator for anyone making video content. But how much can you really expect to bring in? And how can you optimiz...

MBA2250 Q&A Wednesday: How many support messages is too many for one team member?

22 Feb 2023

Contributed by Lukas

Customer Support should never be a secondary concern — it’s a selling point, and key to fighting churn. But a listener wants to know: how much Sup...

MBA2249 How to Sell More Products Passively with a Deadline Funnel

21 Feb 2023

Contributed by Lukas

Urgency sells. But nothing turns people off like fake urgency (y’know, like those furniture stores that’ve been “going out of business” for th...

MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love

20 Feb 2023

Contributed by Lukas

Don’t settle for success. Build a business you’re over the moon about! Today, we sit down with someone who did exactly that: Majik Media’s Bradl...

MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday

17 Feb 2023

Contributed by Lukas

Is your business a lifetime commitment — or a way out? Today we explore the difference between “lifestyle” businesses and businesses designed fo...

MBA2246 Why You Need to Start Saving Cash In Your Business

16 Feb 2023

Contributed by Lukas

Recession anyone? Sooner or later, a rainy day comes. But with a little planning ahead, you can thrive in the rain. Today, we explain how the current...

MBA2245 Q&A Wednesday: How do you spend less time on social media?

15 Feb 2023

Contributed by Lukas

Are you using social media, or is it using you? Today, we share tried-and-true strategies for using these addictive platforms strategically — not m...

MBA2244 How to Know It’s Time to Upgrade Your Team

14 Feb 2023

Contributed by Lukas

Nothing stays the same forever — not if it’s going to grow.That’s true for your team, too. If your team isn’t getting better, it’s stagnatin...

MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business.

13 Feb 2023

Contributed by Lukas

You have a great idea for a product.But you don’t have the time, resources, or know-how to bring it to life.No problem.Today’s guest teacher, Step...

MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday

10 Feb 2023

Contributed by Lukas

Competition is a good thing — if you know how to use it.We often think it’d be great to be the only one selling what we’re selling. But if that ...

MBA2241 Why Three is The Magic Number in Business

09 Feb 2023

Contributed by Lukas

Sometimes the simplest tricks have the most dramatic results.Case in point: The Rule of 3.Human brain psychology 101 teaches us that people are select...

MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team?

08 Feb 2023

Contributed by Lukas

How much time off is too much?  Or is there any such thing as too much?In an era of high employment and the ‘Great Resignation,’ it can be tough ...

MBA2239 5 Mistakes To Avoid When Running Live Events in 2023

07 Feb 2023

Contributed by Lukas

Live events are back — but that doesn’t mean things are exactly the way they used to be.  From a small meetup to a major conference, the way you ...

MBA2238 Guest Teacher - Alvin Poh -How to hire the right people in order to scale up your business

06 Feb 2023

Contributed by Lukas

Fact: No matter what you do, you will never scale your business.Your team will.That’s what scaling is: growing your business beyond what any one per...

MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday

03 Feb 2023

Contributed by Lukas

There are lots of ways to share what you know.But one is the most complete, comprehensive, and effective: live courses.They’re the closest thing to ...

MBA2236 The Truth About Business Success You Don't Want To Hear

02 Feb 2023

Contributed by Lukas

It’s not that you won’t like it.It’s that you might find it confusing, or hard to believe. But it’s true.Also — despite being an answer of s...

MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode?

01 Feb 2023

Contributed by Lukas

Success isn’t a matter of size.In fact, you can make a decent profit with even a small audience — if you know how to monetize it.It’s Q&A Wednes...

MBA2234 5 Steps to Launching a YouTube Channel 2023

31 Jan 2023

Contributed by Lukas

YouTube: it’s the top platform for online content consumption, by a mile.With millions of eyeballs watching countless hours of video each day, entre...

MBA2233 Must Read: Expert Secrets by Russell Brunson

30 Jan 2023

Contributed by Lukas

Not everything in every “Must Read” is a…must.But that doesn’t mean you can’t learn something valuable from it.Today we tackle Expert Secret...

MBA2232 How to Create An Email Offer + Free Ride Friday

27 Jan 2023

Contributed by Lukas

You have a product. You have an email list.What now?A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email ...

MBA2231 How to Increase Your Profit Margins without Upsetting Customers

26 Jan 2023

Contributed by Lukas

When profit margins are thin, your business isn’t safe.Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it...

MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand?

25 Jan 2023

Contributed by Lukas

More and more, what you sell isn’t the only thing you’re selling.You’re also selling you.People gravitate to brands they can identify with — w...

MBA2229 How To Get Your First 1,000 Email Subscribers

24 Jan 2023

Contributed by Lukas

The first hill tends to be the steepest.…or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to s...

MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time

23 Jan 2023

Contributed by Lukas

For entrepreneurs (and humans in general), nothing is more valuable than time. But too often, we trade our time for money — or the promise of money....

MBA2227 How to Hold Yourself Accountable + Free Ride Friday

20 Jan 2023

Contributed by Lukas

As a general rule, people don’t do what they don’t want to do.…even when they should.It’s not that we’re lazy, or not committed. It’s that...

MBA2226 Why You Can’t Get Everything Done

19 Jan 2023

Contributed by Lukas

Overwhelmed? The problem might not be you.There’s an entire industry of content, influence, and promises regarding productivity. But what if that’...

MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections?

18 Jan 2023

Contributed by Lukas

Online entrepreneurship is perfect for creative introverts.You get to work by yourself, limit distractions, and subtract the anxiety that comes with o...

MBA2224 How To Hold Your Team Members Accountable

17 Jan 2023

Contributed by Lukas

They seemed great when you hired them.But then…Why do some employees fail to measure up? Often, we think it’s because something is wrong with our ...

MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz

16 Jan 2023

Contributed by Lukas

The more specific your marketing is to your leads, the better it’ll work.Hence, quizzes.Gen Furukawa is the cofounder of Prehook, a company that hel...

MBA2222 Does Your Morning Routine Matter? + Free Ride Friday

13 Jan 2023

Contributed by Lukas

The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse.…but is it really?The high-powered mo...

MBA2221 Is it Time For a Change?

12 Jan 2023

Contributed by Lukas

Feeling stuck in your business?That’s not to say you’re not doing ok financially. But every so often, a business can lose the…magic.You feel bor...

MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days?

11 Jan 2023

Contributed by Lukas

How long is too long to request a refund? It’s an important question, especially for small businesses. To grow, you have to be able to rely on stea...

MBA2219 My 5 Business Predictions for 2023

10 Jan 2023

Contributed by Lukas

2022 was…something alright. So what fresh challenges and opportunities can we expect this year?We’ve got a few (educated) guesses. Today, Omar s...

MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart

09 Jan 2023

Contributed by Lukas

We all have monsters.Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor ...

MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday

06 Jan 2023

Contributed by Lukas

So you need traffic…but you don’t have much cash to throw around.No problem!As a lean startup, we regularly experiment with low-to-no-cost ways of...

MBA2216 The One Thing That Will Help You Make More Revenue in 2023

05 Jan 2023

Contributed by Lukas

You can do a million things for your business.…or you can do just one, really well.There’s a simple strategy that can boost almost any business, i...

MBA2215 Q&A Wednesday: How do I grow an email list on a budget?

04 Jan 2023

Contributed by Lukas

It’s easy to grow an email list……when you have lots of money to blow on paid lead captures.But for the rest of us, building a solid list takes t...

MBA2214 How to Create a Compelling Vision

03 Jan 2023

Contributed by Lukas

What is your business really offering people?We’ve all heard the “benefits over features” lecture, where you do your best to communicate what co...

MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money

02 Jan 2023

Contributed by Lukas

Your sponsorship “packages” might be costing you sponsors.Sponsorships are one of the best ways to monetize your brand and content. But as entrepr...

MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday

30 Dec 2022

Contributed by Lukas

Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry?Good.When it gets bad enough, you have one of the greatest a...

MBA2211 Why So Many Struggle to Earn 10K a Month

29 Dec 2022

Contributed by Lukas

There’s a magic to the number 10,000.For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independ...

MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do?

28 Dec 2022

Contributed by Lukas

Every entrepreneur’s mantra should be this:“I can only do so much.”Starting and running a business is never easy — but there’s a line betwee...

MBA2209 How to Know if You Were Slapped By Google

27 Dec 2022

Contributed by Lukas

Google is a fickle master.Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means S...

MBA2208 Must Read: On Writing Well by William Zinsser

26 Dec 2022

Contributed by Lukas

There’s writing, and then there’s writing well.Every form of communication in business requires a solid handle on the written word. From marketing...

MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday

23 Dec 2022

Contributed by Lukas

For a business, social proof is everything.There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great te...

MBA2206 How Much You Should Spend on Your Professional Development

22 Dec 2022

Contributed by Lukas

What are your skills worth?To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless...

MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference?

21 Dec 2022

Contributed by Lukas

Conferences can be worth their weight in gold.But how can you tell?It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Th...

MBA2204 How Your Indecision Is Wasting Your Time & Money

20 Dec 2022

Contributed by Lukas

At any stage of entrepreneurship, indecision can kill your business.Whether you’re just starting out, or making higher-stakes calls at an establishe...

MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads

19 Dec 2022

Contributed by Lukas

You can pay for ads. But organic traffic is (literally) priceless.The ROI on paid marketing and advertising grows more and more questionable, especial...

MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday

16 Dec 2022

Contributed by Lukas

So you’re ready for outside investment.…or are you?The decision to take on someone else’s money is a huge one. If you’re going to sacrifice so...

MBA2201 How to Revive Your Newsletter

15 Dec 2022

Contributed by Lukas

If your email list is dead, your business may not be far behind.As the Internet continues to bombard consumers from every angle, earning a special pla...

MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays?

14 Dec 2022

Contributed by Lukas

For many businesses, the year-end holiday season is a slow period.…but does that mean your business should slow (or stop) its marketing efforts?It’...

MBA2199 Are Facebook Groups Dead?

13 Dec 2022

Contributed by Lukas

What’s the marketing value of a Facebook group?With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its ...

MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business?

12 Dec 2022

Contributed by Lukas

Some tools are so good, we can’t keep it to ourselves.They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s caus...

MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday

09 Dec 2022

Contributed by Lukas

What habits really make a difference?There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will...

MBA2196 The Key to Achieving Your Goals for 2023

08 Dec 2022

Contributed by Lukas

It’s that time of year!Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023.But having goals is one thing; actually achi...

MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store?

07 Dec 2022

Contributed by Lukas

Email marketing still works better than almost anything else — but only if people get your emails.There are a million ways to get someone’s email ...

MBA2194 How To Create a Hell Yeah Product

06 Dec 2022

Contributed by Lukas

We’ve all had that “Just take my money!” feeling about a product or service.It happens when what’s being offered is…perfect.Perfect for your...

MBA2193 Must Read: Exactly How to Sell by Phil M. Jones

05 Dec 2022

Contributed by Lukas

How hard is selling, anyway?No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power. And lik...

MBA2192 How to Make the Most of a Failing Business + Free Ride Friday

02 Dec 2022

Contributed by Lukas

Just because you’re down, doesn’t mean you’re out.Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve n...

MBA2191 Can You Start a Business With Zero Capital?

01 Dec 2022

Contributed by Lukas

They say “it takes money to make money.”We say: Hold my beer.You don’t need major investment or capital saved up to create a business. In fact, ...

MBA2190 Q&A Wednesday: How do I get more clients into my barbershop?

30 Nov 2022

Contributed by Lukas

Sometimes, you just need more revenue.Often, that means getting more customers. But not always!For example, today might be the first Q&A Wednesday in ...

MBA2189 How To Sell More with a Strong Reason to Buy

29 Nov 2022

Contributed by Lukas

What are people really buying when they buy your product?The answer to that question can make selling it dramatically easier.Of course, it requires a ...

MBA2188 Must Read: On Writing by Stephen King

28 Nov 2022

Contributed by Lukas

The better you communicate, the better your business will do.And yes, for almost every entrepreneur, that means having to write well. Whether it’s b...

MBA2187 Are Funnels Better Than Websites? + Free Ride Friday

25 Nov 2022

Contributed by Lukas

No business product magically solves everything.Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.”...

MBA2186 How to Market During a Recession

24 Nov 2022

Contributed by Lukas

Recessions are like rainstorms. They’re not something you can avoid.They’re something you prepare for.Just as you might keep an umbrella or a rain...

MBA2185 Q&A Wednesday: How do I not hire the wrong person?

23 Nov 2022

Contributed by Lukas

A bad hire can cost you.There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter.May...

MBA2184 Should You Run a Black Friday Promotion in 2022?

22 Nov 2022

Contributed by Lukas

The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself.But do you have to do it?Sometimes, following the herd is the bes...

MBA2183 Must Read: How the Mighty Fall by Jim Collins

21 Nov 2022

Contributed by Lukas

Success is never immunity.Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is ...

MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday

18 Nov 2022

Contributed by Lukas

Affiliate marketing: one of the best ways to grow your business.We would know! There’s currently a small army of content creators and other industry...

MBA2181 How To Find Your Sales Machine

17 Nov 2022

Contributed by Lukas

Does your business have roller-coaster sales?Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business eff...

MBA2180 Q&A Wednesday: Should I curse on my YouTube channel?

16 Nov 2022

Contributed by Lukas

Sometimes, “just being yourself” is more complicated than it sounds.What if some aspects of “yourself” are potential turn-offs for customers? ...

MBA2179 How to Motivate Yourself to Get Things Done

15 Nov 2022

Contributed by Lukas

Motivation ebbs and flows.But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace.We get it! Some days, yo...

MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation

14 Nov 2022

Contributed by Lukas

There’s way more to employee compensation than a number.When you’re trying to figure out what to offer a potential new hire, the dollars and cents...

MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday

11 Nov 2022

Contributed by Lukas

Facebook ads just ain’t what they used to be.A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Fa...

MBA2176 Why I Started a Software Business

10 Nov 2022

Contributed by Lukas

Do you have to be a “tech person” to start a software business?Turns out you don’t.Today, Omar shares the story of how he became a SaaS founder,...

MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder?

09 Nov 2022

Contributed by Lukas

In business, arguments happen.But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your bu...

MBA2174 Why I Deleted My Social Media Apps

08 Nov 2022

Contributed by Lukas

What is social media really doing for you?Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with ou...

MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi

07 Nov 2022

Contributed by Lukas

How much revenue can you really make?Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique ...

MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday

04 Nov 2022

Contributed by Lukas

Sales: it’s a foreign, intimidating concept to many of us.But if we’re going to succeed in business, we all have to get comfortable with a few ski...

MBA2171 How Making More Expansion Revenue Is Easier Than You Think

03 Nov 2022

Contributed by Lukas

For an independent business, revenue is life.It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. ...

MBA2170 Q&A Wednesday: Should I write a book?

02 Nov 2022

Contributed by Lukas

Let’s be honest; we’ve all thought about it: writing a book.Whether you want extra credibility and authority in your industry, you think it’ll g...

MBA2169 Why You Might Be Failing at Customer Support

01 Nov 2022

Contributed by Lukas

Support isn’t just about solving problems.Building the best Customer Service/Support team should have way bigger goals! Support affects everything f...

MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase

31 Oct 2022

Contributed by Lukas

Selling can be tough. But anyone can get better at it.The best way? Start with a framework — a proven, reliable overall method that you can learn, m...

MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday

28 Oct 2022

Contributed by Lukas

Almost everything is a business — including the arts.Which means you can learn how to do business better from almost anywhere, including artists. Li...

MBA2166 Why Business is Simple But Not Easy

27 Oct 2022

Contributed by Lukas

If you’re worried that running your own business is too complicated…don’t be!From the outside, it can seem like independent business is a maze o...