The $100 MBA Show

MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first?

26 Oct 2022

Contributed by Lukas

How long is your “To Do” list?If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’...

MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working

25 Oct 2022

Contributed by Lukas

Are your emails actually working to create leads or customers?How about your blog? Your social posts? Your YouTube channel?How do you know?UTM links i...

MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy

24 Oct 2022

Contributed by Lukas

How do you know what people want?You have to see their problems from their perspective.Michele Hansen, cofounder of Geocodio and author of Deploy Empa...

MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday

21 Oct 2022

Contributed by Lukas

It should go without saying: you don’t want to burn out.Yet so many entrepreneurs do.Maybe it’s a question of perceived “grit” or toughness. W...

MBA2161 How Important Are Launches?

20 Oct 2022

Contributed by Lukas

Ah, the launch. The day you get to introduce your product or service to the world.It can feel extremely exciting — and extremely high-stakes. But is...

MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site?

19 Oct 2022

Contributed by Lukas

When it comes to converting website traffic, friction hurts.Friction is anything that requires the visitor to take extra steps before they take a desi...

MBA2159 How Committed Are You?

18 Oct 2022

Contributed by Lukas

Almost all entrepreneurs who succeed in the long term have one thing in common: commitment.But what is commitment, anyway? What does it look like?Most...

MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish

17 Oct 2022

Contributed by Lukas

Not everything in every book is advice worth following.…but that doesn’t mean you shouldn’t read it.Today, we review Verne Harnish’s Mastering...

MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday

14 Oct 2022

Contributed by Lukas

Rainy days happen. How’s your umbrella?Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistak...

MBA2156 Signs It’s Time to Go All in on Your Business Idea

13 Oct 2022

Contributed by Lukas

When you’re running (and funding) your own business, it’s smart to avoid too much risk.…but you can’t avoid all risk. And at some point, risk ...

MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement?

12 Oct 2022

Contributed by Lukas

Firing people is almost never easy.We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings ...

MBA2154 How Much Time Should You Give Your Idea Before You Quit?

11 Oct 2022

Contributed by Lukas

Quitting is an option. And it’s often the right one.When a product or business idea fails to produce fruit — and you have little evidence to sugge...

MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again

10 Oct 2022

Contributed by Lukas

If you had to start your business all over again, what would you do differently?Some entrepreneurs actually get to answer that question.Take Laura Roe...

MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday

07 Oct 2022

Contributed by Lukas

In-person events are back!One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, ...

MBA2151 Do You Need To Sell Products at Different Price Points?

06 Oct 2022

Contributed by Lukas

Let’s break down the “value ladder,”Many businesses purposely create products at varying price points, in the hopes of getting people into their...

MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency?

05 Oct 2022

Contributed by Lukas

Should you be charging in USD, no matter where you are?It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own busin...

MBA2149 How To Create & Sell a Product in a Weekend

04 Oct 2022

Contributed by Lukas

If that title sounds like clickbait…we get it.But we’re not kidding around; you can put together a genuine sales offer for an entirely new product...

MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy

03 Oct 2022

Contributed by Lukas

Don’t market without a (long-term) plan.Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to busin...

MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday

30 Sep 2022

Contributed by Lukas

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce.Every type of business has its challenges, but selling phy...

MBA2146 Is Your Business Pushing You Around?

29 Sep 2022

Contributed by Lukas

At first, your business is your baby. But if you’re not mindful, it can quickly turn into a monster.Many entrepreneurs learn this the hard way, as ...

MBA2145 Q&A Wednesday: How do I grow my email list without paid ads?

28 Sep 2022

Contributed by Lukas

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses?…more importantly, how do you get email ...

MBA2144 How To Promote Your Product Without Spamming Your Email List

27 Sep 2022

Contributed by Lukas

eMail marketing works — but it can backfire.Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your c...

MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business

26 Sep 2022

Contributed by Lukas

Create it. Grow it. Cash out.That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next ...

MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday

23 Sep 2022

Contributed by Lukas

Charging in installments works for infomercial products. But will it work for yours?When you don’t collect the entire price of your product or servi...

MBA2141 How Often Should You Post to Social Media?

22 Sep 2022

Contributed by Lukas

When it comes to social media, more isn’t always better.Our instinct (and a lot of advice out there) is to post as much and as often as possible. Bu...

MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?

21 Sep 2022

Contributed by Lukas

Email is one of the most powerful tools for an independent business.As they say (and as we often repeat) “the money’s in the list.” For all the ...

MBA2139 How to Charge for a Service on Your Website

20 Sep 2022

Contributed by Lukas

Charging for a physical or digital product is fairly easy. But what about services?If you’re a freelance web designer, copywriter, or coach, getting...

MBA2138 Must Read: Effortless by Greg McKeown

19 Sep 2022

Contributed by Lukas

Harder doesn’t mean better.In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sw...

MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday

16 Sep 2022

Contributed by Lukas

Information isn’t the only thing that gets leads.When we create free lead magnets, we often default to sharing information. After all, sharing what ...

MBA2136 What I Learned From Hosting a 4 Day Event

15 Sep 2022

Contributed by Lukas

Offering live, in-person workshops, retreats, and other events isn’t easy.…but it’s so worth it.Recently, Omar hosted a 4-day in-person ski & sn...

[Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw

14 Sep 2022

Contributed by Lukas

Entrepreneurship is about more than just making money. …or at least it can be. Today, we resume our partnership with US Bank’s Real Good podcast,...

MBA2135 Q&A Wednesday: When do I hire my first executive assistant?

14 Sep 2022

Contributed by Lukas

If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant). The question...

MBA2134 How To Negotiate and Cut Your Expenses

13 Sep 2022

Contributed by Lukas

Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job.It’s time to get lean, and stay lean...

MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference

12 Sep 2022

Contributed by Lukas

There’s only one thing more valuable than networking: being the one creating the networking opportunity.Ronsley Vaz started Australia’s first podc...

MBA2132 Why Your Business Needs a Podcast + Free Ride Friday

09 Sep 2022

Contributed by Lukas

Everyone’s blogging. Everyone’s on social. Podcasting, though…We can’t stress enough how powerful this podcast has been for our business. Fro...

MBA2131 How To Attract Your Perfect Leads

08 Sep 2022

Contributed by Lukas

Your marketing and advertising resources are limited.You can’t afford to waste them on people who might buy what you’re selling, or even on people...

MBA2130 Q&A Wednesday: Do I need to build my network or audience first?

07 Sep 2022

Contributed by Lukas

What really gets your new business off the ground — friends or followers?As they say, your “network is your net worth.” But as we say, your audi...

MBA2129 How To Be More Consistent

06 Sep 2022

Contributed by Lukas

We all know consistency is key. …but we’re terrible at putting it into practice.Making real strides in business (or anything else, really) isn’...

MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter

05 Sep 2022

Contributed by Lukas

Hard work does not guarantee success.In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveragin...

MBA2127 How To Get The Most From Your Team + Free Ride Friday

02 Sep 2022

Contributed by Lukas

Your team can (probably) do even more.In our experience, most founders don’t realize how much their people are really capable of. But once employees...

MBA2126 How To Make More Revenue With Customer Cancellations

01 Sep 2022

Contributed by Lukas

Losing a customer isn’t fun — but it doesn’t have to be a total loss.There are a few ways you can make lemonade (by which we mean money) when a ...

MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast?

31 Aug 2022

Contributed by Lukas

You found your voice. You found your audience.Now it’s time that podcast got you paid!It’s Q&A Wednesday, and we’ve got a listener who’s just ...

MBA2124 Your Business Strategy: How Much Time Should You Dedicate?

30 Aug 2022

Contributed by Lukas

In business, you need to go in with a plan.But how much planning is really useful?At some point, strategizing stops being preparation and starts becom...

MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching

29 Aug 2022

Contributed by Lukas

Don’t hope people will buy your product. Know it.If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like...

MBA2122 How to Scale a Coaching Business + Free Ride Friday

26 Aug 2022

Contributed by Lukas

If you have an established coaching business, it’s time to grow it.Maybe you know that already. Maybe you’re even trying! Today, we break down how...

MBA2121 Can You Run More Than One Business?

25 Aug 2022

Contributed by Lukas

Is it feasible to juggle 2, 3, or more business simultaneously?…and just as importantly, should you?We get this question a lot, probably because our...

MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me?

24 Aug 2022

Contributed by Lukas

Every business needs a website (seriously, every). But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY ...

MBA2119 Why Low-Ticket Coaching Doesn’t Work

23 Aug 2022

Contributed by Lukas

If you’re charging 2 figures for a coaching program, you’ve already lost.That’s a bit of a bold statement, but in today’s episode, Omar explai...

MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms

22 Aug 2022

Contributed by Lukas

The best way to “make it” as an entrepreneur? Don’t learn the right strategies — create them.Matt Giovanisci built a successful brand and bus...

MBA2117 Passion or Money? Which Comes First? + Free Ride Friday

19 Aug 2022

Contributed by Lukas

Should you “do what you love?”Or is that exactly the kind of advice that’ll keep you from doing what you love?Entrepreneurship is supposed to be...

MBA2116 What Getting Sick Taught Me As a Business Owner

18 Aug 2022

Contributed by Lukas

If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat.…no, it w...

MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out?

17 Aug 2022

Contributed by Lukas

It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever?It’s Q&A Wednesda...

MBA2114 Why You’re Not Growing

16 Aug 2022

Contributed by Lukas

When success is followed by a rut…what do you do?What holds a business back from reaching that next level? When your business started off good, but ...

MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base

15 Aug 2022

Contributed by Lukas

For a small business, customer loyalty is the best guarantee of success.Ultra-happy customers create more business for you than any amount of marketin...

MBA2112 Do You Need a Business Coach? + Free Ride Friday

12 Aug 2022

Contributed by Lukas

Let’s just say it: coaching isn’t always a good idea.There are times when it’s the best way to grow and advance as an entrepreneur. And there ar...

MBA2111 Should You Diversify or Go All In With One Business?

11 Aug 2022

Contributed by Lukas

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time.What’s an entrepreneur to do?For...

MBA2110 Q&A Wednesday: Am I paying myself enough?

10 Aug 2022

Contributed by Lukas

It can be easy to forget when you run your own business: you’re an employee, too.As such, you need compensation as much as anyone else on the team. ...

MBA2109 Why Should Invest in Your SEO Now

09 Aug 2022

Contributed by Lukas

Think of small businesses as David, and big businesses as Goliath.SEO is your slingshot.Paid advertising is getting wildly expensive, rapidly approach...

MBA2108 Must Read: Sell It Like a Mango by Donald Kelly

08 Aug 2022

Contributed by Lukas

You can get better at selling, just by thinking about it differently.Too many of us approach sales as an intimidating or mysterious skill — or worse...

MBA2107 Why You Are Being Ignored + Free Ride Friday

05 Aug 2022

Contributed by Lukas

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets.So many of us blog, vlog, tweet and post, only to...

MBA2106 Tips for Being Interviewed on a Podcast

04 Aug 2022

Contributed by Lukas

It’s one of the most effective ways to grow your following. But how do you pull it off?Here’s the good news: almost every podcast needs guests —...

MBA2105 Q&A Wednesday: How much of a raise should I give my employees?

03 Aug 2022

Contributed by Lukas

What are your employees worth? What will it take to keep them?It’s a question every founder has to ask themselves, especially once the ball gets rol...

MBA2104 Why You Should Run an AppSumo Deal

02 Aug 2022

Contributed by Lukas

If you sell digital products, you need to know about AppSumo.AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people....

MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market

01 Aug 2022

Contributed by Lukas

Don’t go for the biggest audience. Go for the right audience.Finding your niche might be the most important early step in creating a business. If yo...

MBA2102 How To Reduce Stress In Your Business + Free Ride Friday

29 Jul 2022

Contributed by Lukas

Stress is not a sign of a great work ethic. It’s a liability.It’s crucial not to underestimate the toll stress can take on you and your business. ...

MBA2101 What Is No-Code Development & Is It Right For Your Business?

28 Jul 2022

Contributed by Lukas

You don’t have to be a developer to develop an online business.These days, “no code” business-building is all the rage. With third-party solutio...

MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur?

27 Jul 2022

Contributed by Lukas

In business, can you get respect without being ruthless?Can you command a team without being commanding? Do entrepreneurs need a mean streak to surviv...

MBA2099 How to Make More Revenue With Salutation Offers

26 Jul 2022

Contributed by Lukas

Ready to create (and keep) more customers?A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team ...

MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan

25 Jul 2022

Contributed by Lukas

In business, anything can happen — including bad things.You have two choices: be prepared, or be blindsided.Rochelle Clarke is an expert in ensuring...

MBA2097 Why You Should Start a Services Business + Free Ride Friday

22 Jul 2022

Contributed by Lukas

Not sure what kind of business you want to start? There’s a perfect go-to answer.Service-based businesses are uniquely suited to first-time entrepre...

MBA2096 5 Ways to Use The Gym to Improve Your Business

21 Jul 2022

Contributed by Lukas

Call it the ultimate productivity hack: blurring the line between the office and the gym.There are so many ways to make progress on your To-Do list wh...

MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do?

20 Jul 2022

Contributed by Lukas

We’re not all salespeople.It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s...

MBA2094 Are You Starting or Running the Wrong Business?

19 Jul 2022

Contributed by Lukas

Ever have doubts about the business you’re in?That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose ...

MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman

18 Jul 2022

Contributed by Lukas

Why do you make the decisions you make? How?It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel K...

MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday

15 Jul 2022

Contributed by Lukas

For entrepreneurs, there’s no way around writing.No matter what you sell, the written word is your primary tool for reaching potential customers. Ev...

MBA2091 Are You Afraid to Start a Business?

14 Jul 2022

Contributed by Lukas

Thinking about starting a business? For how long now?Getting honest with ourselves about our motivations — and our fears — might be the most funda...

MBA2090 Q&A Wednesday: How do I mend a business relationship?

13 Jul 2022

Contributed by Lukas

Business can get emotional — but you can’t let emotions hurt your business.The ability to navigate strong feelings and prioritize relationships ov...

MBA2089 4 Quick Revenue Strategies for Tight Times

12 Jul 2022

Contributed by Lukas

Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon.Which means now is the p...

MBA2088 Must Read: The Coaching Habit by Michael Stanier

11 Jul 2022

Contributed by Lukas

What kind of leaders do employees love most?According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coa...

MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday

08 Jul 2022

Contributed by Lukas

Don’t dream about starting a business. Do it!You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “per...

MBA2086 How To Drastically Improve Your SEO on WordPress

07 Jul 2022

Contributed by Lukas

The written word is still the biggest key to your website’s traffic.Fortunately, nailing the words you need to rank on search engines is much easier...

MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching?

06 Jul 2022

Contributed by Lukas

This isn’t the question you think it is.Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands t...

MBA2084 How To Deal With Free Trial & Refund Abuse

05 Jul 2022

Contributed by Lukas

Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expe...

MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan

04 Jul 2022

Contributed by Lukas

Your customers are out there…somewhere. You just have to give them a path to your door. The art of creating and converting leads takes practice, ex...

MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday

01 Jul 2022

Contributed by Lukas

For a small business trying to build a following, every cent counts.Too much of marketing seems like magic, or hack-based advice that makes empty prom...

MBA2081 How to Prepare For a Recession

30 Jun 2022

Contributed by Lukas

There’s a storm coming.But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definite...

MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?

29 Jun 2022

Contributed by Lukas

It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5?It’s Q&A Wednesday, and...

MBA2079 Should You Give Up Equity to Attract Talent?

28 Jun 2022

Contributed by Lukas

What’s top talent really worth? Is it worth giving up a piece of your business?Offering equity can be a smart move. But too many entrepreneurs do it...

MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise

27 Jun 2022

Contributed by Lukas

You don’t have to start your own business to run your own business.Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead ...

MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday

24 Jun 2022

Contributed by Lukas

Got a digital product to sell? Get it on Product Hunt.Product Hunt is a wildly popular, seriously trusted resource where real consumers share their th...

MBA2076 Is Selling a Lifetime Deal a Good Idea?

23 Jun 2022

Contributed by Lukas

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?Like any strategy,...

MBA2075 Q&A Wednesday: Why is my sales funnel not working?

22 Jun 2022

Contributed by Lukas

There’s a flaw in the “funnel” approach.It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s...

MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing

21 Jun 2022

Contributed by Lukas

Cold emailing works — just maybe not the way you think it does.Sending an unsolicited message to a complete stranger is…awkward at best. But ask a...

MBA2073 Must Read: Price for Growth by Jeff Robinson

20 Jun 2022

Contributed by Lukas

Are you charging too much?Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes...

MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday

17 Jun 2022

Contributed by Lukas

If you’re not segmenting, you’re not email marketing.The first rule of marketing is that you can’t say the same thing to everyone. As much as po...

MBA2071 How to Discount Your Product While Maximizing Revenue

16 Jun 2022

Contributed by Lukas

Can lower prices = more revenue? Sure — but only if you do it right.Yes, we spend a lot of time on this podcast advocating for higher prices. “Who...

MBA2070 Q&A Wednesday: Any tips on running an in-person event?

15 Jun 2022

Contributed by Lukas

The good news: in-person events are a viable option again (finally).The bad news: it’s been a while. Do we still remember how to pull them off?It’...

MBA2069 Should You Sell Your Online Course on Udemy?

14 Jun 2022

Contributed by Lukas

Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students.Soun...

MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week

13 Jun 2022

Contributed by Lukas

Make the “Sunday Blues” yesterday’s news.If you struggle with getting things done over the course of the week, we have the episode (and the expe...

MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday

10 Jun 2022

Contributed by Lukas

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate?We’ve been there.Specifically, Omar knows what i...