The $100 MBA Show
Episodes
MBA2066 How to Have a Marketing Budget With Zero Dollars
09 Jun 2022
Contributed by Lukas
No money in the marketing budget? There’s a way around that.For newer and smaller businesses, relying on content, word of mouth, and other organic m...
MBA2065 Q&A Wednesday: How do I get investors without losing control?
08 Jun 2022
Contributed by Lukas
Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up?It’s Q&A Wednesday, and we’ve got a listener in...
MBA2064 How to Protect Your Business From Hackers
07 Jun 2022
Contributed by Lukas
Every business is vulnerable to hackers.It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from d...
MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI
06 Jun 2022
Contributed by Lukas
Are you ready for your MBA? First, you need to make sure it’ll be (more than) worth it. Becoming a Master of Business Administration can take year...
MBA2062 How to Price Your Online Course + Free Ride Friday
03 Jun 2022
Contributed by Lukas
What’s your online course worth?That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out o...
MBA2061 Why So Many Creators Are Doing Live Video
02 Jun 2022
Contributed by Lukas
If you haven’t embraced video marketing yet, it’s time.For many, creating (or “producing”) video content can seem intimidating, like something...
MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit?
01 Jun 2022
Contributed by Lukas
How do you know when you’ve really struck oil?Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And ...
MBA2059 How Good Does Your Product Need To Be Before Launch?
31 May 2022
Contributed by Lukas
Don’t let ‘perfect’ be the enemy of ‘launched.’For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking...
MBA2058 Must Read: Zero to Sold by Arvid Kahl
30 May 2022
Contributed by Lukas
If you’re building your own business, read this book.In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Us...
MBA2057 The Cost of Firing an Employee + Free Ride Friday
27 May 2022
Contributed by Lukas
Saying goodbye isn’t easy — or cheap.At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones. ...
MBA2056 How To Present Like a Pro on Live Video
26 May 2022
Contributed by Lukas
Nervous about going live?Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal ...
MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do?
25 May 2022
Contributed by Lukas
Can you break up with your business?What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepre...
MBA2054 Is Being Liked Important in Business?
24 May 2022
Contributed by Lukas
Does being nice, funny, or likable even matter?Lots of jerks are successful in business, right? But is there any tangible evidence that likeability an...
MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies
23 May 2022
Contributed by Lukas
How big could your business grow?The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on w...
MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday
20 May 2022
Contributed by Lukas
Thinking about writing a book? The first question to ask yourself: why?There are great reasons for an entrepreneur to write a book. There are also ter...
MBA2051 How Much Time You Should Dedicate to Your Side Hustle
19 May 2022
Contributed by Lukas
Starting a business while holding down a 9-to-5? It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make ...
MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter?
18 May 2022
Contributed by Lukas
Ready to find your crowd on Twitter? Take it slow.Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how s...
MBA2049 How to Improve Your Luck in Business
17 May 2022
Contributed by Lukas
Luck doesn’t happen by accident.No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you ...
MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia
16 May 2022
Contributed by Lukas
What do you really need to start and grow a business?Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools avai...
MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday
13 May 2022
Contributed by Lukas
The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening the...
MBA2046 How I’m Outsourcing My Networking
12 May 2022
Contributed by Lukas
We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can ou...
MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone?
11 May 2022
Contributed by Lukas
You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and sel...
MBA2044 My Favorite Video Marketing Tools in 2022
10 May 2022
Contributed by Lukas
Ready to dive into video marketing? Here’s what you need.Video is second only to the written word when it comes to online marketing. It’s personal...
MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales
09 May 2022
Contributed by Lukas
Don’t just send a message. Send a video.Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that...
MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday
06 May 2022
Contributed by Lukas
As they say, “the money’s in the list.” But more list does not mean more money.Like so much in business, it’s more complicated than a simple e...
MBA2041 Why You Should Open & Close Your Courses
05 May 2022
Contributed by Lukas
More people will sign up for your course if they can sign up whenever they want…right?Not necessarily.It might seem logical to let people enroll in ...
MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started?
04 May 2022
Contributed by Lukas
For a brand-new business, is a VA (virtual assistant) worth it?When you’re starting out, staying lean is a top priority. Which is why it struck one ...
MBA2039 Can You Grow Your Business With No Paid Ads?
03 May 2022
Contributed by Lukas
Are paid ads a money pit?Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t ...
MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business
02 May 2022
Contributed by Lukas
Are you brave enough to admit it’s time for change?Accepting the need for change is one of the more surprising challenges in business. It requires c...
MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday
29 Apr 2022
Contributed by Lukas
Thinking about starting an e-commerce business? Listen to this first.Before he got into the podcast & SaaS game, our intrepid host Omar ran a successf...
MBA2036 How To Sell Group Coaching
28 Apr 2022
Contributed by Lukas
For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1...
MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog?
27 Apr 2022
Contributed by Lukas
Blogging: it’s still one of the best ways to start a business!All you really need to get started is your own experience, decent writing ability, and...
MBA2034 How To Create a Go To Market Strategy
26 Apr 2022
Contributed by Lukas
Never go to market without a strategy.A launch is never as simple as just putting your product or service in front of people. Before you attempt the f...
MBA2033 Must Read: Tribe of Mentors by Tim Ferris
25 Apr 2022
Contributed by Lukas
It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.Ferriss is the original life-ha...
MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday
22 Apr 2022
Contributed by Lukas
Don’t let holidays sneak up on you!Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and yo...
MBA2031 Why Your Audience Is More Important Than Your Product
21 Apr 2022
Contributed by Lukas
There’s (way) more money in people than in products.One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best pro...
MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money?
20 Apr 2022
Contributed by Lukas
For a startup, paid ads can be a game-changer…or a complete bust.It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in ...
MBA2029 Why You Really Want to Be a Time Billionaire
19 Apr 2022
Contributed by Lukas
Redefine your “why.”Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, he...
MBA2028 Must Read: Free Time by Jenny Blake
18 Apr 2022
Contributed by Lukas
What’s the point of starting a business? Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money...
MBA2027 Is The Email Newsletter Dead? + Free Ride Friday
15 Apr 2022
Contributed by Lukas
How many company newsletter emails do you really read?The email newsletter goes all the way back to the beginning of the Internet. But needless to say...
MBA2026 The 5 Elements of an Impactful Online Course
14 Apr 2022
Contributed by Lukas
Creating a course? Listen to this first.Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for ov...
MBA2025 Q&A Wednesday: Should I offer a money back guarantee?
13 Apr 2022
Contributed by Lukas
How risky are money-back guarantees? Can they hurt your business more than they help it?It’s Q&A Wednesday, and we’ve got a coach whose potential ...
MBA2024 Why Too Many Tools Are Bad For Business
12 Apr 2022
Contributed by Lukas
When software tools pile up, they’re no longer solving problems — they’re creating one.Every business picks up excess tools along the way. Softw...
MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator
11 Apr 2022
Contributed by Lukas
Stage fright? Get nervous before a big talk, meeting, or pitch?We’ve got you covered.Caroline Goyder is a celebrated author and presenter who knows ...
MBA2022 Your Only Goal When Starting a Business + Free Ride Friday
08 Apr 2022
Contributed by Lukas
Sometimes, the best way to push forward is to simplify.For a new business, a million shiny objects can become distractions disguised as goals. As legi...
MBA2021 The 3 Types of Social Posts That Get The Most Engagement
07 Apr 2022
Contributed by Lukas
Looking for traction on social media? Need to work the ol’ algorithms a bit? We’ve got a strategy for you. Actually, we’ve got 3 strategies. T...
MBA2020 Q&A Wednesday: How do I know if people would want my app?
06 Apr 2022
Contributed by Lukas
You have a great idea for an app. That doesn’t mean you have a business.So how can you possibly tell if your idea has legs?It’s Q&A Wednesday, and...
MBA2019 The 80% Delegation Rule That Will Change Your Life
05 Apr 2022
Contributed by Lukas
That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplace...
MBA2018 Must Read: Will by Will Smith and Mark Manson
04 Apr 2022
Contributed by Lukas
Forget the Oscars thing for a second.Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Man...
MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday
01 Apr 2022
Contributed by Lukas
Act now!As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or eve...
MBA2016 Why I Am Not on TikTok
31 Mar 2022
Contributed by Lukas
TikTok: it’s all the rage. But does it matter to your business?In our case…no.So why don’t we use this powerful platform, where millions of pote...
MBA2015 Q&A Wednesday: Should I take a dividend in my business?
30 Mar 2022
Contributed by Lukas
Your business is profiting. You’re making a living. But what’s in store for the long term?It’s Q&A Wednesday, and we’ve got a listener who’...
MBA2014 How to Demand Higher Prices
29 Mar 2022
Contributed by Lukas
Who are these coaches charging thousands — or tens of thousands — for their services?More importantly, who are their clients, and how are they get...
MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing
28 Mar 2022
Contributed by Lukas
Are you thinking like a customer?If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. ...
MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday
25 Mar 2022
Contributed by Lukas
If you’ve ever been asked to like, share, or comment, you know what we’re talking about. But does it work?Business owners constantly ask for enga...
MBA2011 7 Sales Page Must Haves
24 Mar 2022
Contributed by Lukas
Is your sales page…selling?Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, desi...
MBA2010 Q&A Wednesday: Is it time to quit my business?
23 Mar 2022
Contributed by Lukas
When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move?As always, it depends.It’s Q&A Wednesday, ...
MBA2009 5 FAQs Page Hacks To Make More Sales
22 Mar 2022
Contributed by Lukas
Your FAQs page can do more than just inform — it can boost sales.When you understand how consumers actually use FAQs pages (and it’s not the way y...
MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times
21 Mar 2022
Contributed by Lukas
You can do better than just survival.When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting ...
MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday
18 Mar 2022
Contributed by Lukas
Inflation starting to sting yet?Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situa...
MBA2006 How To Make Your First Dollar
17 Mar 2022
Contributed by Lukas
“Start small” should be the mantra every new and aspiring entrepreneur lives by. …and when we say “small,” we mean small.Before you try to ...
MBA2005 Q&A Wednesday: Do I need a .com for my website?
16 Mar 2022
Contributed by Lukas
Is a dot-com better than a dot-co or dot-anything else?The right .com domain name — as in the one that best matches your brand name — can be har...
MBA2004 How To Use Twitter to Build a Better Product
15 Mar 2022
Contributed by Lukas
When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development.Why? Because people love to ...
MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David
14 Mar 2022
Contributed by Lukas
Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results.Whatever the case, the question ...
MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday
11 Mar 2022
Contributed by Lukas
Everything starts in your mind.Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Do...
MBA2001 How We Launched Our Online Community
10 Mar 2022
Contributed by Lukas
A company with a great product has every chance of success. But a company with a great community has even more potential.Recently, we launched a new o...
MBA2000 What I Learned After 2,000 Podcast Episodes
09 Mar 2022
Contributed by Lukas
Somehow, this is our 2000th episode!But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show w...
MBA1999 Why Content Products Are So Easy to Sell
08 Mar 2022
Contributed by Lukas
Dreaming of entrepreneurship, but not sure what kind of business to get into?That’s an easy one: start by producing and selling content. Today, Oma...
MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
07 Mar 2022
Contributed by Lukas
What’s a customer worth — exactly?Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for y...
MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday
04 Mar 2022
Contributed by Lukas
Nervous about your next (or first) webinar? Don’t be!Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all th...
MBA1996 How Long Does It Take To Be a Successful Entrepreneur?
03 Mar 2022
Contributed by Lukas
Almost no one “makes it” overnight.If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most co...
MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts?
02 Mar 2022
Contributed by Lukas
If cutting prices is your go-to sales move, you’re in for trouble.It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants...
MBA1994 How to Never Let a Crisis Go to Waste
01 Mar 2022
Contributed by Lukas
Not every crisis is avoidable. But almost all have a silver lining.Today, we reorient your perspective on crises from “avoid and survive” to “ex...
MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur
28 Feb 2022
Contributed by Lukas
Yes — your team’s wellness is your responsibility.As a business leader, you have to take an active role in ensuring that your team is positioned t...
MBA1992 How To Know You Are Getting Better + Free Ride Friday
25 Feb 2022
Contributed by Lukas
Long-term goals can be tough to track. Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progr...
MBA1991 What Makes a Great Super Bowl Ad?
24 Feb 2022
Contributed by Lukas
What can you learn from Superbowl ads?Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means th...
MBA1990 Q&A Wednesday: How best can I monetize my blog?
23 Feb 2022
Contributed by Lukas
It’s a great feeling: earning real traffic on the strength of your content.Now, it’s time to cash in.It’s Q&A Wednesday, and we’re helping one...
MBA1989 How Your Job Can Help You Grow Your Business
22 Feb 2022
Contributed by Lukas
Don’t think of your day job as an obstacle to starting your own business.Think of it as a stepping stone.Depending on the specifics, you can use you...
MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships
21 Feb 2022
Contributed by Lukas
We study the psychology of finance. We study the psychology of relationships?But why don’t we study the psychology of both?One of the best thought l...
MBA1987 Best Business Models for Solopreneurs + Free Ride Friday
18 Feb 2022
Contributed by Lukas
Ready to rock on your own?If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now — there are lots of way...
MBA1986 How To Break Through a Revenue Plateau
17 Feb 2022
Contributed by Lukas
Are you bringing in the same amount of money as last year?…and the year before that?If you’re spinning your wheels on revenue, it’s time to try ...
MBA1985 Q&A Wednesday: How do I connect with more positive people?
16 Feb 2022
Contributed by Lukas
One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with.That’s perhaps...
MBA1984 The Fire Yourself Experiment
15 Feb 2022
Contributed by Lukas
It’s time for you to let you go.Seriously — there’s incredible value in learning how to step back from your own business. Why? Maybe you’ll w...
MBA1983 Must Read: The Richest Man in Babylon By George S. Clason
14 Feb 2022
Contributed by Lukas
Can fiction offer practical business advice?It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in ...
MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday
11 Feb 2022
Contributed by Lukas
More research and preparation went into this episode than any we’ve done before. It’s that important.Break out the notepad, and get ready to learn...
MBA1981 Personal Finance Tips For Business Owners
10 Feb 2022
Contributed by Lukas
Personal finance is different for entrepreneurs.For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But f...
MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do?
09 Feb 2022
Contributed by Lukas
It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business.…but it’s a problem...
MBA1979 How to Be in the Software Business Without a Software
08 Feb 2022
Contributed by Lukas
There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag.Entrepreneurs looking to make online i...
MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson
07 Feb 2022
Contributed by Lukas
Whatever you’re worried about, it’s probably not that big of a deal.That can be hard to hear. It can be hard to acknowledge. But it’s also very,...
MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday
04 Feb 2022
Contributed by Lukas
Are you holding your business back?It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of ev...
MBA1976 Should You Have an Online Community for Your Customers?
03 Feb 2022
Contributed by Lukas
The online community: is it just a gimmick, or an important part of a modern business approach?Whether it’s a Facebook group, a Slack channel, Disco...
MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube?
02 Feb 2022
Contributed by Lukas
Engagement is crucial. But how much engagement can you handle?It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would...
MBA1974 How to Keep Your Valuable Employees
01 Feb 2022
Contributed by Lukas
The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employm...
MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business
31 Jan 2022
Contributed by Lukas
If you’re not well, your business can’t be. There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to makin...
MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday
28 Jan 2022
Contributed by Lukas
So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play ...
MBA1971 How To Ensure You Become a Better Business Owner in 2022
27 Jan 2022
Contributed by Lukas
If you’re not growing, you’re dying.That’s just as true for a business founder as it is for the business itself. If you’re not improving your ...
MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team?
26 Jan 2022
Contributed by Lukas
Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage.So if you’r...
MBA1969 Do You Need To Hire A Full Time Website Manager?
25 Jan 2022
Contributed by Lukas
As we like to say, your website is your biz.Even if you have a physical store or office, your site can make or break your whole operation. But of cou...
MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur
24 Jan 2022
Contributed by Lukas
It’s been quite a year for adversity.From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural ineq...
MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday
21 Jan 2022
Contributed by Lukas
Let’s be clear: we almost never recommend lower prices.In fact, we spend lots of time on this podcast encouraging people to charge more. Often, rais...