Women now start roughly half of all new businesses, and applications are climbing sharply. A large share of that is senior women walking out of corporate, and almost no one prepares them for the first 12 months. Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing. Nothing about her capability had changed. Something else had. In this episode: Why the business stops being a business and becomes a mirrorThe two-founder test: same launch, same result, completely different next moveWhat the research says about why high performers are the most exposed, not the leastWhy hiring a mentor was an identity decision, not a strategy oneValidation leadership, and what replaces itOne question to leave with: what job have you unknowingly given your business? Businesses are designed to create value. They were never designed to validate yours. If today's conversation felt uncomfortably true, trust that feeling. Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot

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