The Art of Online Business
Episodes
How Feeling Good Actually Affects Your Business Success with Judith Gaton
11 May 2022
Contributed by Lukas
Let’s talk about why feeling good matters for business success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit ...
Facebook Ads are DEAD (Unless You Do This...)
06 May 2022
Contributed by Lukas
Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data. Cut your lead gen costs in HALF ...
TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly
04 May 2022
Contributed by Lukas
Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads. Cut your le...
Your Free Facebook Group Is Hurting Your Business
29 Apr 2022
Contributed by Lukas
Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, ...
How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler
27 Apr 2022
Contributed by Lukas
I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind grou...
Could Selling More Courses Be As Easy As Doing This?
22 Apr 2022
Contributed by Lukas
Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation? Cut your lead gen costs in HALF wi...
A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko
20 Apr 2022
Contributed by Lukas
Today I’m super excited to have James Schramko back on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit...
3 Business Lessons I’ve Learned from My 3 Year Old Daughter
15 Apr 2022
Contributed by Lukas
Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad...
Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series)
13 Apr 2022
Contributed by Lukas
Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show. Cut your lead gen costs in HALF with...
Why Recording My First YouTube Video Was PAINFUL
08 Apr 2022
Contributed by Lukas
Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn. Cut your lead gen costs in HALF with my $...
The #1 Secret to Succeeding on YouTube, with Pat Flynn
06 Apr 2022
Contributed by Lukas
Today we are talking about one of my favorite recent topics: growing a YouTube channel. Cut your lead gen costs in HALF with my $37 mini-course...
3 Simple Ways to Know Exactly Where Your Sales are Coming From
01 Apr 2022
Contributed by Lukas
I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?” C...
The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman
30 Mar 2022
Contributed by Lukas
Today we’re going to continue our conversation about the mental health side of running an online business. Cut your lead gen costs in HALF wi...
The Simplest Way to Make More "High Ticket" Sales
25 Mar 2022
Contributed by Lukas
In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.” ...
Case Study: How She Hit $1M In 3 Years, with Karin Carr
23 Mar 2022
Contributed by Lukas
Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, rea...
Is Complexity Keeping You From Scaling?
18 Mar 2022
Contributed by Lukas
In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows. Cut your lead gen costs in ...
How to Get Started with SEO, with Gert Mellak
16 Mar 2022
Contributed by Lukas
Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think ...
9 Ways to Segment Your Audience
11 Mar 2022
Contributed by Lukas
Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions. Cut your lead gen costs in HALF with my $37 mini...
Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean
09 Mar 2022
Contributed by Lukas
I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBea...
What Would I Do: Optimizing a Membership-Model Business
04 Mar 2022
Contributed by Lukas
This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation? ...
Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams
02 Mar 2022
Contributed by Lukas
I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creati...
Coaching Session: "Fixing" an Evergreen Webinar Funnel
25 Feb 2022
Contributed by Lukas
On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program. ...
(Part II) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel
23 Feb 2022
Contributed by Lukas
For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel. Cut your lead gen costs in HALF with my $37 mini-cou...
Hiring: How to Choose Between Two "Finalists"
18 Feb 2022
Contributed by Lukas
This is another quick tip episode here on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Onl...
(Part I) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel
16 Feb 2022
Contributed by Lukas
Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all. ...
Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads
11 Feb 2022
Contributed by Lukas
Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads. Cut your lead...
Becoming the Optimized CEO of Your Business, with Brittany Hege
09 Feb 2022
Contributed by Lukas
Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’...
“Bonuses”: Why It’s Time to Stop Using Them In Your Offers
04 Feb 2022
Contributed by Lukas
Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be...
High Organic Touch in No Touch Times, with Elaine Lou
02 Feb 2022
Contributed by Lukas
My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneu...
Two Reasons Your Business Isn’t Scaling
28 Jan 2022
Contributed by Lukas
There are two things I see, time and time again, that hold people back from scaling their business. Cut your lead gen costs in HALF with my $37...
How to Banish Burnout, with Helena Lucia
26 Jan 2022
Contributed by Lukas
Back in 2016 I had a complete breakdown. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Busines...
Facebook Ads Tracking: How to Improve the Validity of Your Data
21 Jan 2022
Contributed by Lukas
Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, a...
(Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)
19 Jan 2022
Contributed by Lukas
Today is part two, of my interview with Diana Tower. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of On...
Inside My Business: Skipping the Tech Nightmare
14 Jan 2022
Contributed by Lukas
I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple....
(Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)
12 Jan 2022
Contributed by Lukas
Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience? Cut your lea...
Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth
07 Jan 2022
Contributed by Lukas
Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the sce...
Case Study: 0% Churn!, with Ali Manning (Membership Series)
05 Jan 2022
Contributed by Lukas
One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members f...
14 Thoughts On What's Ahead for 2022
31 Dec 2021
Contributed by Lukas
If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%. Cut your lead...
How I Increased Revenue by 30% + Profit by 25% in 2021
29 Dec 2021
Contributed by Lukas
Today on the show I’m going to give you an overview of how things went last year for the business. Cut your lead gen costs in HALF with my $3...
(Best Of!) Thinking Differently About Goals
24 Dec 2021
Contributed by Lukas
Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them. Cut your lead...
Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons
22 Dec 2021
Contributed by Lukas
Today on the show we’re going to talk about building long-term wealth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17...
9 Ideas for Monetizing Your YouTube Channel
17 Dec 2021
Contributed by Lukas
What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze ...
How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze
15 Dec 2021
Contributed by Lukas
If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really ...
Are You Creating Your Business Around Your Life?
10 Dec 2021
Contributed by Lukas
Are you creating your business around your life? Or, are you creating your life around your business? Cut your lead gen costs in HALF with my $...
A New Way of Thinking/Setting Goals for 2022, with Neill Williams
08 Dec 2021
Contributed by Lukas
Have you laid out your goals for 2022? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business ...
What’s NOT Working Right Now
03 Dec 2021
Contributed by Lukas
Let’s talk about a big misconception that a lot of people have about success. Cut your lead gen costs in HALF with my $37 mini-course–NOW o...
Your Membership Questions Answered (Membership Series)
01 Dec 2021
Contributed by Lukas
Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about...
(Best of!) Let’s Get Personal: a Q&A With My Wife Amy
26 Nov 2021
Contributed by Lukas
What's up, my friends, thank you so much for tuning in today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit...
How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry
24 Nov 2021
Contributed by Lukas
Do you want to have more fun at work and be more productive? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The A...
How He Generated An Extra $6,500 By Asking "What if This Were Easy?"
19 Nov 2021
Contributed by Lukas
Today, I want to talk about an example of answering the question, “What if it were easy?” Cut your lead gen costs in HALF with my $37 mini-...
How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett
17 Nov 2021
Contributed by Lukas
Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses. Cut your lead gen costs in HAL...
Pros & Cons of "Black Friday" Promotions
12 Nov 2021
Contributed by Lukas
Have you been thinking about running Black Friday promotions? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The ...
Are Facebook/Instagram Ads Still Working?
10 Nov 2021
Contributed by Lukas
Are Facebook ads working for anyone right now? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online...
16 Ways to Repurpose One Piece of Content
05 Nov 2021
Contributed by Lukas
How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet? C...
(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean
03 Nov 2021
Contributed by Lukas
Thinking about becoming a copywriter? Or maybe hiring one? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The A...
Should You Simply Rinse and Repeat a Launch?
29 Oct 2021
Contributed by Lukas
A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good… Cut yo...
Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah
27 Oct 2021
Contributed by Lukas
Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That so...
Why Facebook Ads May Not Be The Best Option For You
22 Oct 2021
Contributed by Lukas
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut y...
Evergreen Funnels: Q&A
20 Oct 2021
Contributed by Lukas
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut y...
Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good
15 Oct 2021
Contributed by Lukas
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut y...
Using Facebook Ads For Your Membership? (What Would Rick Do)
13 Oct 2021
Contributed by Lukas
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut y...
Is a Membership or a Course Right For Your Business?
08 Oct 2021
Contributed by Lukas
Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might n...
Steal These 17 Lead Magnet Ideas
06 Oct 2021
Contributed by Lukas
For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to buil...
Stop Trying to Be a Good Manager
01 Oct 2021
Contributed by Lukas
Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since start...
Membership Sales Secrets, with Jason Brown (Replay)
29 Sep 2021
Contributed by Lukas
Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel...
Rethinking How You Look At Success In Your Business
24 Sep 2021
Contributed by Lukas
Most people view revenue as the measure of success of a business.But I want to offer you a different perspective. Sure, you might hear about those bus...
Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership
22 Sep 2021
Contributed by Lukas
Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. C...
Are You Using the Best Colors for Your Call-to-Action Buttons?
17 Sep 2021
Contributed by Lukas
As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. Cut y...
How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal
15 Sep 2021
Contributed by Lukas
There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that hav...
Is Impact Important to You and Your Business?
10 Sep 2021
Contributed by Lukas
The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do ...
How to Work With (and Find) An Ads Manager
08 Sep 2021
Contributed by Lukas
In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager. Cut you...
Why More Isn't Always Better
03 Sep 2021
Contributed by Lukas
As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more...
21 Ways to Increase Your Webinar Show Up Rate
01 Sep 2021
Contributed by Lukas
If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of mone...
How to Minimize Your Facebook Ads Stats Discrepancies
27 Aug 2021
Contributed by Lukas
Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible t...
How She Did It 563K Followers on TikTok with Meg Harrell
25 Aug 2021
Contributed by Lukas
Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great...
(Please) Stop Creating Small Offer Funnels
20 Aug 2021
Contributed by Lukas
I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's ...
How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez
18 Aug 2021
Contributed by Lukas
Anxiety has played a large part in my life and my business over the last 7.5 years. Cut your lead gen costs in HALF with my $37 mini-course–N...
Should You Switch Your Course to a Membership?
13 Aug 2021
Contributed by Lukas
Have you ever thought about switching your course to a membership? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit...
5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu
11 Aug 2021
Contributed by Lukas
Do you use any type of quiz as a lead magnet in your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The...
Determining Your Next Hire + How to Cut 90 Mins From Your Work Day
06 Aug 2021
Contributed by Lukas
What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise? Cut your lead gen co...
The Critical 4 Financial Metrics of Your Business with Michael King
04 Aug 2021
Contributed by Lukas
You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of i...
How to Decide Whether You "Should" or Shouldn't
30 Jul 2021
Contributed by Lukas
Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. C...
How to Create a Thriving Community (Without Burning Out) with Anna Hetzel
28 Jul 2021
Contributed by Lukas
Are you considering creating a community? Are you in the middle of creating a community in your business right now? Cut your lead gen costs in ...
How to Predict Your Business' Future With a Scorecard
23 Jul 2021
Contributed by Lukas
Do you use a scorecard in your business? I hope that you do! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The...
Thinking Differently About Your Marketing Efforts, with India Jackson
21 Jul 2021
Contributed by Lukas
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. ...
Why Your Ad Strategy for Launches Needs to Change
16 Jul 2021
Contributed by Lukas
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably n...
Part II: Expert Tips on Podcasting with Charley Valher
14 Jul 2021
Contributed by Lukas
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promo...
Quick Tip: Lead Costs High? Focus On This...
09 Jul 2021
Contributed by Lukas
Are you seeing higher than normal leads costs?If so, you are not alone! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!...
Expert Tips on Podcasting: Part I with Charley Valher
07 Jul 2021
Contributed by Lukas
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? ...
Quick Tip: How to Run An Effective Team Meeting
02 Jul 2021
Contributed by Lukas
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked ...
Quick Tip: How to Run An Effective Team Meeting
02 Jul 2021
Contributed by Lukas
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked ...
How to DIY Your Own PR to Tell YOUR Story with Cher Hale
30 Jun 2021
Contributed by Lukas
Do you know how you can DIY your own PR to tell your story? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Ar...
Quick Tip: Increase Launch Conversions With This One Strategy
25 Jun 2021
Contributed by Lukas
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too clo...
6 and 7-Figure Marketing Strategies with Shannon Matson
23 Jun 2021
Contributed by Lukas
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? Cut your lead gen costs in HALF with my $37 ...
Quick Tip: Are You Making This Facebook Ads Targeting Mistake?
18 Jun 2021
Contributed by Lukas
You need to hear about this super common Facebook ads targeting mistake… Cut your lead gen costs in HALF with my $37 mini-course–NOW only $...
Bracing for Impact with Ashley Shaw
16 Jun 2021
Contributed by Lukas
What does it mean to you to brace for impact? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Bu...
Quick Tip: NEW Facebook Ads Best Practices
11 Jun 2021
Contributed by Lukas
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! Cut yo...
Are You Running Your Business or Is the Business Running You with Caitlin Mitchell
09 Jun 2021
Contributed by Lukas
Are you the one running your business or is your business running you? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17...
Quick Tip: Creating $50K Per Month
04 Jun 2021
Contributed by Lukas
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? Cut your l...
Celebrating YOUR Wins & Breakthroughs: Episode 500!
02 Jun 2021
Contributed by Lukas
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! Cut your lead gen costs in HALF with my $37 mini-c...