Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what brands can learn from both success and failure in the attention economy.We also discuss the future of experiential luxury, the rise of creator-led advertising, and why the strongest brands are finding new ways to stay culturally relevant.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Ferrari’s $640,000 EV Problem01:25 The Strange Evolution Of Sports Illustrated09:00 Why Ferrari’s EV Strategy Is So Controversial15:15 Tesla Changed Luxury Cars Forever20:38 The G-Wagon Debate24:09 The Art Of The Brand Planner Launch27:08 Gucci’s Formula 1 Bet33:46 Experience Is The New Luxury37:20 The Rise Of The Clio Creator Awards42:58 Influencer Marketing Is Now A $44 Billion Industry45:01 The Three Things Every Brand Needs49:08 Why Most Billboards Don’t Work51:52 LinkedIn’s New Algorithm Explained54:20 LinkedIn Engagement Pods Are Dead55:58 Blake Lively’s Brand Collapse58:17 The Problem With Celebrity Brands01:00:14 Why Blake Brown Failed01:03:29 Fame Is No Longer Enough To Build A Brand

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