Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness. He built crazy demand before the doors opened.In this episode, we talk about what building in public looks like when it is done well. Sammy breaks down why he chose to market the business himself instead of hiring an agency, what made his content connect on TikTok, and how documenting the process helped turn a small grocery concept into one of the most talked-about openings in New York.We also get into the harder side of visibility. When you build in public, the wins are public, but so are the mistakes. Sammy talks openly about being misunderstood by the media, and why controversy, while uncomfortable, can sometimes accelerate a business instead of hurting it.This is a conversation about attention, authenticity, and what founders need to understand if they want people to care before the product is even finished.

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