How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams

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Recorded13 Jan 2026

Publisheranchor.fm ↗

Handlerec:15298671

Show notes

People hated her pricing, attacked her brand, and tried to tear it down before it even had a chance to grow.In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, to unpack how backlash, controversy, and relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion. This is a masterclass in building something meaningful when everyone is watching, and judging.

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