The Art of the Brand
Episodes
Guest 05: Jake Karls - The Best Marketing is Storytelling.
28 May 2024
Contributed by Lukas
In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’...
Guest 04: Lance Chung. The State & Future of Media
22 May 2024
Contributed by Lukas
In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments withi...
Case Study: Apple's Marketing FAIL
20 May 2024
Contributed by Lukas
Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluste...
Canadian Army Follows Bud Light Mistake
10 May 2024
Contributed by Lukas
Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Instituti...
Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
03 May 2024
Contributed by Lukas
Guest 03: @OrenMeetsWorld Camille Moore sits down with @OrenMeetsWorld, the internet's favourite creative director. This podcast is branding &...
Guest 02: Lily Eve. Small Business Branding Masterclass
26 Apr 2024
Contributed by Lukas
In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxur...
Guest 01: Meet Anthony Ricciardi
17 Apr 2024
Contributed by Lukas
Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with hi...
The Magic of a Strong Personal Brand
10 Apr 2024
Contributed by Lukas
Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of...
Target Market Personas Are Dead!
10 Apr 2024
Contributed by Lukas
In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values a...
The Importance of Strategy
02 Apr 2024
Contributed by Lukas
The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because bu...
This is a HUGE Brand Killer!
18 Mar 2024
Contributed by Lukas
In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take ris...
Broken Brands Won't Fix Themselves
15 Mar 2024
Contributed by Lukas
Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's suc...
Mastering Marketing Budgets 101: Are You Over Spending?
16 Feb 2024
Contributed by Lukas
Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is...
Are AdWords and PPC Irrelevant in 2024?
07 Feb 2024
Contributed by Lukas
In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller busin...
The Death of Quiznos
02 Feb 2024
Contributed by Lukas
In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos...
What You Can Learn From The World’s Coolest Gas Station
24 Jan 2024
Contributed by Lukas
In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more...
Korean Color Analysis - Helpful or just Hype??
16 Jan 2024
Contributed by Lukas
In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location ...
My Korean MedSpa Experience — The Good, The Bad, The Ugly
11 Jan 2024
Contributed by Lukas
In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry ...
How to Win with Simple Marketing: Aesop Case Study 🧼
07 Jan 2024
Contributed by Lukas
In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, ...
Gentle Monster: Brand Case Study
15 Dec 2023
Contributed by Lukas
This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with...
The Best Are The Worst at Marketing Themselves
10 Dec 2023
Contributed by Lukas
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
How to Make Billboards Work
09 Dec 2023
Contributed by Lukas
If you have a strong personal brand in your local market, you can actually make money doing this.
Tiffany Case Study
08 Dec 2023
Contributed by Lukas
Marketing deep dive on @Tiffany&Co.
What Brands can Learn From Barbie
06 Dec 2023
Contributed by Lukas
In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what yo...
The Backend Is The Business
06 Dec 2023
Contributed by Lukas
The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. Th...
How to nail digital ads with a case study from Peloton 🚴🏼♀️🚴🏼♀️
05 Dec 2023
Contributed by Lukas
Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton...
You Won't Believe How Most Brands Die
05 Dec 2023
Contributed by Lukas
Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing ...
CHAT GPT: A Force Multiplier
04 Dec 2023
Contributed by Lukas
Dive into the future of business productivity. In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on...
Q&A with Camille
30 Nov 2023
Contributed by Lukas
In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best q...
Go Woke, Go Broke
06 Nov 2023
Contributed by Lukas
Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marke...
Brand Authotity: Face Gym Case Studio
24 Oct 2023
Contributed by Lukas
In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positi...
Cracking the YouTube Code & Building Brand Awareness
06 Oct 2023
Contributed by Lukas
In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant co...
Influencer Insights:What to Expect and How to Navigate Influencing in 2023
11 Aug 2023
Contributed by Lukas
In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thri...
What Marketers Can Learn From Trump
24 Jul 2023
Contributed by Lukas
Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and conv...
The Stanley Cups' TikTok Phenomenon: Why things go viral.
14 Jun 2023
Contributed by Lukas
You won’t believe who tacobell’s target market customer is.
09 Jun 2023
Contributed by Lukas
In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing...
The first airline to do this will win.
09 Jun 2023
Contributed by Lukas
In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!
Why The Bests Are The Worst to Marketing Themselves
09 Jun 2023
Contributed by Lukas
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
Louis Vuitton's Brand Disaster
23 May 2023
Contributed by Lukas
In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.
Viral Dyson Video Takeaways
23 May 2023
Contributed by Lukas
In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 mil...
The Joke Tiffany & Co Can't Recover From
17 May 2023
Contributed by Lukas
Luxury brands need to stop chasing engagements.
Tailor Your Message to the Medium - The WealthSimple Exmple
15 May 2023
Contributed by Lukas
This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.
PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND
05 May 2023
Contributed by Lukas
Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.
How to Nail Branding: Dyson Case Study
05 May 2023
Contributed by Lukas
Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.
R.I.P to Tim Hortons Brand
02 May 2023
Contributed by Lukas
This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisi...
Budlight $5 Billion Marketing Mistake
02 May 2023
Contributed by Lukas
Today’s Marketing Yard Sale is brought to you by @budlight #budlightdylanmulvaney In this episode, we talk about the huge Budlight marketing ...
Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor
29 Apr 2023
Contributed by Lukas
In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your brandin...
CHAT GPT: A FOOLS GAME
27 Apr 2023
Contributed by Lukas
Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but Ca...
Marketing Misteps: Lagree Needs a Branding Wake-Up Call
20 Apr 2023
Contributed by Lukas
In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. T...