Show notes
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Adina Jacobs, the Co-Founder & Head of Product of STM Brands as well as the Co-Founder of Mentor Walks Australia. Before launching her own business in 1998, Adina worked as an accessories buyer for a fast fashion brand. While talking to her now co-founder about the challenge of transporting his new laptop safely, they uncovered a vital need for computer accessories that were both useful and fashionable. Using Adina's product development knowledge, they learned that there was nothing else out there in the market and decided to create a solution that was comfy, organized, looked great and, most importantly, safeguarded tech items. Now, the very established STM Goods (Smarter Than Most) has taken the lead in the development of ultra-protective laptop bags, packs, fitted cases, and other accessories while still devoting a lot of effort to understand how people use their devices so that they can create products that will make their lives easier. Don't miss out on this episode to discover more about Adina's journey and how she combined design and functionality to develop items that everybody needs. "We need to provide valuable relationships all around. That allows us to be better business people, to be better customers and to be better clients." - Adina Jacobs Highlights In this value-packed episode you'll learn: The importance of understanding market needs when creating a product. The perfect balance between form and function. A practical method for persuading the retail market to try something new. What to consider when developing new products. Why it's so crucial to establish a positive relationship with your clients and beyond. The significance of trust between your co-founders. How to lead a growing company, around your growing family. "There's a big difference between having a business and being an entrepreneur. With an entrepreneurial mindset you don't really see obstacles, you work around them." - Adina Jacobs About Adina With a background in fast fashion, Adina Jacobs co-founded STM Goods in 1999 when she and fellow co-founder Ethan Nyholm realized there was a dire need for tech accessories that offered both function and style. In the decades since under her keen leadership and eye for consumer-facing solutions, STM Goods has led the industry in the creation of ultra-protective laptop bags, packs, fitted cases and other accessories. When she isn't driving product development, Jacobs is leading Mentor Walks, a non-profit organization she co-founded that matches mentees with mentors to foster lifelong professional and personal connections. Connect with Adina Website LinkedIn Facebook Twitter Instagram Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!