The Best One Yet
🚽 “Lattes & Lavatories” — Starbucks’ policy pivot. LA’s greedy landlords. Planet Fitness’s biggest risk.
15 Jan 2025
Starbucks’ is trying to save “the 3rd place”... by ending their open doors bathroom policy.Greedy LA landlords are jacking up rents 100%... but there could be a housing market silver lining.Planet Fitness stock hit an all-time high… but its greatest risk is “a run on the gym”.Plus, Philadelphia Eagles WR AJ Brown read a book during a playoff game… now it’s #1 on Amazon.$SBUX $PLNTWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Reese’s Peanut Butter Cups 🥜 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly—-----------------------------------------------------GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Wednesday. Salute you. Wednesday, January 15th. And today's pod is the best one yet. This, out of all the pods, is a tea boy. The top three pop business news stories you need to know today. Well, happy fourth quarter earnings season to all those who celebrate. We celebrate. We do. We do. I got you a little gift. It's... profits.
Jack, three stories for today's show. What do we got on the T-Bone? For our first story, Starbucks is making a symbolically important policy reversal. No more free bathrooms because Starbucks' third place is the first place that needs to be saved. For our second story, with fire still burning in Los Angeles, greedy landlords are jacking up rents as high as 100%.
But yetis, this fire also presents a historic opportunity to fix California's housing market. Not Bill Baby Bill. No. Cut Baby Cut. Cut Baby Cut. And our third and final story. Because of your New Year's resolution, Planet Fitness stock is at an all-time high. But funny thing, Planet Fitness' greatest risk is that you actually show up. Their greatest risk is a run on the gym.
Dirty little secret about Planet Fitness. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories. Love the mix, Jack. How is your inner excellence? Jack, have you achieved inner excellence today? Because yet he's over the weekend. You may have watched the Eagles versus the Packers in an NFL playoff game.
And if you watch that game, you may have noticed the Eagles receiver, A.J. Brown, didn't catch a ball, but he caught a book. Well, he did catch some balls, but he definitely read a book and that went viral. He read a book. That book was inner excellence. It went viral over the weekend because it was spotted on the Eagles sidelines. Right. Mid-game. All-pro receiver A.J.
Brown was reading the book, Inner Excellence, on the bench. We repeat, he was not reading the playbook. He was reading a self-help book during the game. The book was Inner Excellence, and it was self-published by a man named Jim Murphy. And this wide receiver on the Eagles says that reading the book gives him an inner peace, so he whips it out during every NFL game. Absolutely.
After the touchdown celebration, what's he doing? He rereads chapter three. After he fumbles? He rereads the epigraph. You can see him with the book on TV. It was incredible free marketing for this publishing house. Jack, he's marked up the book like it's required school reading. I think I saw a book tab in there. And here's the wildest part.
This book was number 552,709 on Amazon's bestsellers list before the game. Okay, but Jack, after the game? Number one on Amazon. It became a top seller. This book was seen on TV during a football game. Now it's the best selling book on all of Amazon. Apparently AJ Brown is the new Reese Witherspoon because he's curating like the book you gotta read. Oprah's favorite thing.
Why receiver's favorite thing, Jack? So yetis, we wanted to read you an excerpt from Inner Excellence to help you achieve performance today. All right, here we go, Jack. Here we go. When you're fully present, you don't need to worry about the future or the past. In that moment, you're free to bring your best to act with purpose.
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