The Best One Yet
⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.
04 Apr 2025
White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff.Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.”Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro…$WBD $NFLX $TPR $AAPL $NKE $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It is Friday, the real Friday, April 4th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Jack, breaking news. The White House has just announced new tariffs on Wakanda. That's right. The fictional country of Wakanda from the Marvel comic books has just been tariffed.
I don't think that's a real headline, but I would be surprised. Breaking news. Jack, I'm getting word that Black Panther, the leader of Wakanda, is putting retaliatory tariffs on America. That's how the news cycle has felt recently. We are living through history. The S&P 500 sank by 5% yesterday, the worst day since 2020. It's all because of Trump's global trade war, which we'll get to in a sec.
Jack, three stories for today's show. What do we For our first story, the White Lotus season finale is this weekend, but it's already answered the biggest debate in streaming. The HBO weekly drip versus the Netflix binging drop. For our second story, this week, President Trump dropped a nuclear tariff bomb in Trade War II. So let's zoom in on the $324 iPhone tariff.
And our third and final story, for some reason, Gen Z is spending all their time hanging out in Coach handbag stores. Turns out the reason is a brand new concept, and it's called dwell time. Dwell time. Dwell time. I could use some dwell time. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories to go into the weekend with Jack.
According to every tech company, glasses... are the future of computing. You got Google Glass, Meta Ray Bands, Apple Vision Pros. They're all glasses. But the most powerful glasses aren't from Silicon Valley. They're from Buffalo, New York. We're talking Buffalo Wild Wings glasses. Here's the problem.
You're at Buffalo Wild Wings watching the Final Four this weekend, plus every baseball game and golf. Plus a couple basketball games and hockey. Jack, what is the solution to watch all those games? Glasses? that let you watch 10 screens at the same time. Get this, Buffalo Wild Wings is now selling a single pair of glasses to let you watch 10 screens at once.
And the wildest part, you don't plug these in. They don't have a battery. They don't even use electricity. No, because these glasses are simply attached with 10 mirrors sticking out of the frames. It's like those mirrors you can attach to your bike helmet. I can picture that. But there's 10 mirrors. So besties, you put these on, you can watch Duke versus Alabama directly ahead.
and then tilt the nine mirrors just right so you can watch the entire Major League Baseball slate. Jack, this is not a bifocal, it's a tenfocal. It's not four eyes, it's ten eyes. This is the biggest innovation in glasses since the croquis. You kind of look like Edward Scissorhands, but on your head. In a good way.
The way Jack and I see this, this isn't even the cleverest part of the innovation, is it, man? The cleverest part is that they're not giving them away for free. Buffalo Wild Wings is charging $10 per use. Which is still 99% cheaper than those Apple Vision Pros. And you only look marginally more ridiculous. So yeah, it is one chicken wing chain just out-innovated big tech.
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