Scott Galloway Wants You to Resist and Unsubscribe
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What is Scott Galloway's 'Resist and Unsubscribe' movement?
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Just as July, January gives you a chance to recalibrate or rethink your intake, your consumption of alcohol. At a minimum, this is a chance to save some money, recalibrate what you really need, what you don't, and have maximum impact on big tech. Send a signal to the Trump administration and the markets that you are not down with what's going on for a minimal amount of disruption in your life.
Hi there, everyone. Welcome to the Best People Podcast. On Deadline White House, we recently had the chance to talk to entrepreneur, professor, podcast powerhouse, Scott Galloway, to talk about his resistant unsubscribe campaign. At its core, it's about doing something, doing something even if it's just from our phones or our keyboards. And it basically advises us to unsubscribe from the big tech companies that are enabling Donald Trump and ICE. Scott and I sat for a longer conversation. I wanted to share it with all of you here, not just because Scott Galloway is one of our best people. We've already had the chance to talk to him for the podcast, but because the conversation is about everything we're covering right now, it was illuminating and it inspired me to do a little bit of canceling.
So without further ado, this is the best people and this is Scott Galloway. Scott, I follow you. I look for your posts when I wake up because you're a few hours ahead of us in London. And I've been riveted by the effort to sort of speak out using our keyboards. And I think I've watched your coverage of Minneapolis. I think it changed something in this country. But not everybody is either able or willing to go out into the streets and protest. But there is something that every single person can do in this idea of agency and I want to talk to you about the tech boycotts. Explain.
Oh, it's so good to see you, Nicole. And thanks for having me on. So when Secretary Noem described an ICU nurse serving veterans as a domestic terrorist, I think like a lot of people, I felt very frustrated and even a sense of anxiety. And my friend Dan Harris at 110% Happier says action absorbs anxiety. And I'd like to think I've stumbled upon something that most Americans don't recognize, and that is they have a very potent weapon hiding in plain sight. And that is the most radical act in a capitalist society is non-participation. And that if you were to just unsubscribe from OpenAI's paid chat GPT, you are taking $10,000 out of their market capitalization because that's $240 a year. They traded 40 times their revenues.
And 10 companies responsible for 40% of the S&P, companies highly sensitive to subscription revenues. And if you look at when the president has crisply walked back his actions, whether it's plans to annex Greenland, Or tariffs, it's when the markets go down.
Can you take us through, I think you've got, especially in my audience, A feeling of people who've been frustrated by not knowing what the how was. An audience that has been frustrated by watching Democratic Party leaders not fight. And I think that what has changed, and I agree with you that one of those moments is the killing of Alex Preddy, obviously 17 days early, the killing of Renee Nicole Good. But I think that what has pierced that is this idea of agency. And I wonder if you can just be really practical and really how-to for us. What are the companies?
So if you go to resist and unsubscribe, I've listed what I call ground zero. And these are tech platforms that the president seems to listen to and in some instances are enabling his infrastructure and ice and who text me.
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Chapters
6 chapters
1
What is Scott Galloway's 'Resist and Unsubscribe' movement?
0:00–5:50
2
How can consumer spending be a tool for political resistance?
5:50–20:35
3
What companies are targeted in the economic boycott?
20:35–22:38
4
How does the Montgomery bus strike relate to modern economic boycotts?
22:38–27:20
5
What role do tech companies play in enabling state power?
27:20–28:28
6
How do CEOs justify their silence during political crises?
28:28–30:29
Speakers
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