Robbie Lyle started AFTV with a borrowed camera, a borrowed mic, and a belief that football fans deserved to be heard. Thirteen years later, he’s built one of the most influential fan media businesses in sport, with billions of views, millions of followers, and a whole new generation of creators following the path he helped create.In this episode, Robbie and Elfried explore the real story behind AFTV, from filming outside stadiums while still working as a building surveyor to building a 25-person media company across AFTV, DR Sports and the Global Fan Network.They talk about execution, fear, criticism, spotting talent, learning from new platforms, and why the biggest opportunity in media still belongs to the people willing to move first.Follow RoryInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast seriesInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast series

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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