In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry, shares insights on how Accenture is revolutionizing the way their people learn through innovative practices and durable learning principles. Bob discusses his journey and the importance of making learning relevant, engaging, and contextual. He highlights the eight principles of durable learning: relevance, contextuality, engagement, effortfulness, generation, social learning, spacing, and reflection. These principles are designed to ensure that learning experiences lead to behavior change and improved business results. In this episode: Discover how to transform corporate training into an engaging and effective experience. Learn about the eight principles of durable learning and how they can enhance retention and application. Understand the importance of reflection and how it can solidify learning. Explore the role of technology, including AI, in creating personalized learning experiences. Gain insights into the future of learning and development in the corporate world. Visit this episode's page for important links, top recommended books and episodes, and a full transcript. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites on LinkedIn Let's connect: Send Us a Message Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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