Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!).Time-stamps: Your property’s strength is in the human connection (3:11)Being in the content doesn’t mean making the content ABOUT you (5:37)20% off Lodgify (9:57)What you, the founder, should actually talk about in your content (11:03)Founder content builds familiarity before the reservation (14:54)“I’m awkward on camera” (16:30)This is where b-roll becomes your best friend (18:08)Mentioned in This Episode:Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea130 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcastConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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