You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I’m helping you decide what you want each post to do for your rental.Time-stamps: Your future guest probably isn’t ready to book yet (1:58)Your marketing strategy is a spiderweb (4:11)20% off Lodgify (8:12)Your social media is for discovery and connection (9:17)Create an easy “next yes” (10:56)Why a quality direct booking site matters (12:49)Get your future guest onto something you own (14:13)Where to start with your STR marketing (16:26)Mentioned in This Episode:How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea125% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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