So…everyone (and their dog 😅) seems to have a social media presence nowadays - whether on Instagram, YouTube, TikTok, Twitter, etc. But how important is it for musicians today to embrace social media, really?Can growing an online audience have tangible benefits to one’s career? Or is the reality different from how it appears from the outside?If you’ve ever wondered what it takes to build a sizable online following, and whether it’s worth taking the leap, I think you’ll enjoy today’s episode with violinist Sumina Studer (340k followers) and violist Drew Forde (160k followers).Spoiler alert: it turns out that the experience can be a nuanced mix of positives and negatives, and be different for each person too.Get all the nerdy details here:On Building an Audience in 2023: Sumina Studer & Drew FordeMore from The Bulletproof Musician Get the free weekly newsletter, for more nerdy details and bonus subscriber-only content. Pressure Proof: A free 7-day performance practice crash course that will help you shrink the gap between the practice room and the stage. Learning Lab: A continuing education community where musicians and learners are putting research into practice. Live and self-paced courses

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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