In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee well-being. Today, Brian brings this wealth of experience to Rising Tide Consulting, where he helps dental and orthodontic practices overcome growth challenges through the innovative Rising Tide Operating System.In our conversation, Brian shares the journey from his leadership role in a high-performing practice to launching his consulting firm. We discuss the mindset shifts necessary for balancing clinical excellence with effective business management and explore actionable strategies for creating a sustainable foundation for growth. Brian’s insights into building systems that prioritize both profitability and care are invaluable for anyone navigating the complex world of practice management.Listeners will also hear about the Rising Tide Mindset—a philosophy designed to lift every aspect of a practice, from team culture to patient satisfaction. Brian provides practical advice on how integrity and proactive decision-making can become the cornerstones of a thriving practice, offering real-world examples and lessons learned from his own journey. Whether you’re leading a practice or aspiring to, this episode is packed with takeaways to help you rise to the next level.Be sure to check out Rising Tide Consulting at risingtidemindset.com for more resources, including their blog series on leadership and practice management.***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance. Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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