No Creepies, Please!
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What is the episode's main focus?
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This is not the bashing and I don't have to kiss your ass for runs.
On this episode of the Commercial Break. Looking for a reliable handyman to fix my TV and other types of household jobs. We're a senior couple on a budget. No creepies, please. No creepies. When you put no creepies, please, the first people who are contacting you are the creepies. I just want you to know that. The next episode of the Commercial Break starts now.
Oh yeah, cats and kittens, welcome back to the commercial break. I'm Brian Greene, this is the JoJo to my Brittany, Chris and Joy. Best to you, Chris. Best to you, Brian. Best to you out there in the podcast universe. There we go, we finally did it. Congratulations to us. Third time's the charm. Third time is the charm.
Why do Jojo Siwa's likes matter?
I am absolutely... Ja, ich habe das gehört.
For those of you that don't know, Jojo, someone posted, some famous person, and I can't remember where it all started, but some famous person posted, and underneath the first comment, the one that got the most likes, was, we should stop liking all of the celebrity posts and giving them the social currency that they so desperately need, the attention they so desperately need. I'm paraphrasing. The next person said, I agree with this, let's start with Jojo Siwa. So then, the next post, the next reel that Jojo Siwa put out there got only 44,000 likes, which I would literally throw myself out of a moving car to get 44,000 likes on anything I've done. But 44,000 likes for Jojo Siwa apparently is a small amount.
Mm-hmm.
But the unintended consequence of giving so much attention to Jojo Siwa, not getting so much attention, was that Jojo Siwa got much more attention than Jojo Siwa normally gets, because her latest reel has like 22 and a half million views, which is way higher than... normal. So people went to go check out to see if Jojo Siwa wasn't getting likes and they gave her views and now her reels are exploding because she's just getting that kind of attention. Please bring that game to the commercial breaks Instagram immediately, if not sooner. I would appreciate it because I mean, I could do a 22 million views. It's so true that in this Content-Creation-World. The currency is social media and the views that you get on these videos. That's it. That's the game that you're playing. Everybody plays it. Everybody knows it. Even when you try and take your ego completely out of it, it's like, you know, you put out something that you worked kind of hard for. I can't say we have... Ja, ja.
It's funny that Jojo Siwa got all this attention for not getting attention.
I know. Well, why not? I mean, it's kind of like though what I was thinking. So now will views instead of likes be the main thing that advertisers are paying for? Kind of like when we used to work in radio. Yes. You know, it was like if people were tuned into the station, then advertisers got wanted to be there.
Right, it didn't matter, you know, like, I think I've said this before, when Howard Stern first started off in New York, they were doing like informal polling, like the phones were ringing off the hook with people that absolutely thought he was disgusting, he's gross, he's chauvinistic, he's crass, he's morning radio, it's not supposed to be like this. The phones, they wouldn't stop ringing, they had to hire new operators to answer the phone calls. But the thing was that the people that hated him were listening for longer than the people that liked him. So, you know, attention is attention is attention. And the answer to your question is, yes, I believe that an advertiser would love to pay for those views because that just gives them more attention on their product. And that is the currency you work with in social media. But because you and I are social media experts, let me share a little bit about how the algorithm works.
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Chapters
7 chapters
1
What is the episode's main focus?
0:00–1:15
2
Why do Jojo Siwa's likes matter?
1:15–6:08
3
How do views compare to likes on social media?
6:08–9:37
4
What are the dangers of AI in content algorithms?
9:37–14:42
5
Why is NextDoor content so entertaining?
14:42–20:16
6
What are the latest trends in hair transplants?
20:16–36:02
7
What did Spotify Wrapped reveal about our podcast?
36:02–1:02:22