On today's episode, Dr. Mark Costes sits down with longtime friend and CPA Chris Sands to unpack one of the most overlooked expenses in dental practices—credit card processing fees. In this insightful interview, recorded in the brand-new DSI studio, Chris shares why he co-founded Crown Card Services after noticing rising, unregulated merchant fees across hundreds of dental clients in his accounting firm. He breaks down exactly how merchant processors operate, why "price creep" is so common, and how practices can save tens or even hundreds of thousands annually with the right setup. Mark and Chris also explore PCI compliance junk fees, legally implementing surcharges, integration myths, and why poor merchant service can directly impact your revenue. If you're looking to improve margins, grow your practice value, or just understand the back-end of your collections a bit better, this episode is packed with actionable gems. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://crowncardservices.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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