Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.

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The Diary Of A CEO with Steven Bartlett 1h 36m 5 speakers 8 chapters transcribed 4 months ago
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What is the main topic discussed in this episode?

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How did Bruno Fernandes' father's parenting influence his mentality?

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What experiences shaped Bruno Fernandes' fearless attitude in football?

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Bruno Fernandes 0:30
In the football career, you go through a lot of ups and downs and a lot of difficult moments.

What was the pivotal moment when Bruno learned Manchester United wanted him?

Bruno Fernandes 0:38
And let's say the ones that suffered most are family. They see your good moments, your bad moments, your good side, your bad side also. But they always stand by you.
Steven Bartlett 0:57
Your time at Manchester United has been a bit of a rollercoaster like this. And so on that day when you get a big offer to leave Manchester United for a contract that was worth reportedly 200 million, why didn't you go? Manchester United's captain, Bruno Fernandes, has arguably become their greatest player in the post-Ferguson era. There isn't a single player in the Premier League who has more assists since his arrival. He's won more Club Player of the Year awards than Ronaldo, and only five players have scored more than his 70 league goals.

How has the football culture changed since Bruno joined Manchester United?

Steven Bartlett 1:34
So I'm at the Manchester United training ground to ask him the questions the footballing world wants to know, including... Recently, Roy Keane criticised your mentality based on a quote he claimed you said. How do you respond to that?
Bruno Fernandes 1:47
Did you speak to him?
Steven Bartlett 2:04
Guys, I've got a favour to ask before this episode begins. The algorithm, if you follow a show, will deliver you the best episodes from that show very prominently in your feed. So when we have our best episodes on this show, the most shared episodes, the most rated episodes, I would love you to know. And the simple way for you to know that is to hit that follow button. But also, it's the simple, easy, free thing that you can do to help us make this show better. And I would be hugely grateful if you could take a minute on the app you're listening to this on right now and hit that follow button. Thank you so, so, so much Bruno, to understand somebody, I always think you have to start with where they started and the early context that they grew up in.
Steven Bartlett 2:46
And we were just talking before we started recording about Porto. I'm on a journey to understand why you are the way that you are, because you're such an anomaly on the pitch. And your career, when I tracked the journey of where you've come from and how you continually...

What defines great management and leadership in football according to Bruno?

Steven Bartlett 2:57
were promoted and pushed forward at a very young age, it's clear to me that your early context, your early upbringing, and whatever it was that was present at that age has shaped you in some very, very important way. What is the sort of earliest thing I need to understand about where you came from and that environment?
Bruno Fernandes 3:14
For me, it's all about family, it's about taking care of other people. And I think to succeed, not just in sports, but in life, you need to be very careful of your surroundings. So I think the values of my family, the values of my parents were what make me the person and the player I am today.
Steven Bartlett 3:34
The older I've gotten, I'm now 33, so I think I'm two years older than you. The more I've realized actually with time what I learned from my parents and like the values that my dad in particular gave me. He never, for a lot of the things, it's not something he ever said to me. It's like modeling what he did. So seeing how he behaved.
Bruno Fernandes 3:51
Yeah.
Steven Bartlett 3:51
What's that for you?
Bruno Fernandes 3:52
It's kind of the same, you know, like my father was never a person to... show his emotions too much or tell you what to do or how to do it, he would just do it. And you would understand by his behavior, by the way he does things, that that was his way of showing us how he has to be doing. Was never a person of like hugging, kissing and stuff. He's got now into that. Even when I come out of games and stuff, you see, like I always get his hug. I always get his kiss. And this is something that as a kid, I knew how much he loved me.

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