Alfredo González Briseño on The Missing Ingredient in AI Regulation | Ep 1292
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Welcome to Corozant Technologies, home of the Digital Executive podcast. Do you work in emerging tech, working on something innovative, maybe an entrepreneur? Apply to be a guest at www.corozant.com forward slash brand. Welcome to the Digital Executive. Today's guest is Alfredo Gonzalez-Prinzeño. Alfredo Gonzalez Brunzenio is a policy innovator and expert specializing in the governance of regulation, including regulation of artificial intelligence. He has advised governments worldwide on business environment reforms, focusing on the how to regulate, designing more efficient, transparent, and predictable regulatory frameworks that build trust. He is the author of the recently published book, Better Regulations, Better AI Results.
The overlooked policy framework governments and policymakers need to regulate an AI driven world. Alfredo is also the founder and CEO of Fairly Simple, a gub tech startup in Virginia using AI to transform complex regulations into something simple, clear and accessible so people can make better decisions. Well, good afternoon, Alfredo. Welcome to the show. Hi. Good afternoon, Brian. It's a pleasure to be here with you today. Absolutely, my friend. I appreciate it. And I know you're in Fairfax, Virginia, just an hour time difference from Kansas City. I appreciate that. I know sometimes it's hard to get on calendars and sync things up. So thank you again. Alfredo. Let's get into your first question here. You've advised governments around the world on regulation and policy reform.
What led you to this career path and the work you do today?
Yeah, thank you again, Brian. Well, sometimes our paths start before we even realize they have. And while my former work on improving regulations started in Washington, D.C., when I was with the World Bank, There, I advise governments worldwide on how to improve their business and regulatory environments. Not one regulation at a time, but just thinking about governance systems that produce better regulations in general. And at that time is when my industrial engineering and public policy backgrounds are connected and have been working together since then. But let me be a little bit more specific about what I mean by improving regulations in a systematic way. So for starters, you don't write a piece of regulation, sign it, and hope for the best.
And let me do an analogy with what a business project requires. So I know many of you in your audience are in the private sector. So as with any business initiative, you go through different processes to create something. You need to proactively manage also the life cycle of this initiative. Since it's an idea, you understand the problem you want to solve. You try to understand how big is the pain your potential customer is going through and whether it's worth solving that problem or there are other solutions in the market. And when you decide to go for it, then you incorporate the feedback you have received from others, from your customer discovery conversations to build and launch a product that has a market fit.
And once it's in the market, you monitor for performance, look for improvements, make updates when necessary. So this same process can be applied for regulations and policies. So you follow a process that involves several steps. This is a good process for achieving good regulations. So it starts with the ideation. Okay, we want to create this rule. It starts with planning, announcing what you're going to do, understanding the policy problem at stake and what are the alternatives to solve that problem. And you try to use evidence once you do it. You do consultations within government, with other stakeholders, within industry. And when you make a decision, you stick to principles of transparency and put disclosures so everyone knows what's happening.
And when the regulation is being implemented, you aim for simplification. And at some point, you need to go back and review to understand whether it still has a market fit. So again, this description, just as a business initiative, this implies that you need to manage actively a regulatory life cycle.
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