A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better. Zachary Crockett unpacks. SOURCES:Melanie Kettring, director of studio design at Best Western Hotels.Jessica Poundstone, visual artist. Gavi Wolf, founder and C.E.O. of Indiewalls. RESOURCES:Indiewalls.Best Western. EXTRAS:"Used Hotel Soaps," by The Economics of Everyday Things (2023)."The Hidden Side of the Art Market," series by Freakonomics Radio (2021). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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