Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. SOURCES:Ken Murphy, C.E.O. of LifetouchJeremy McColm, senior manager of photography at Lifetouch RESOURCES:"The money and stress and failed hairdos of school picture day," by Kaitlyn Tiffany (Vox, 2019)"The School Photo Industry Is a Master Class in Drama," by David Gauvey Herbert (New York Times, 2019)"With Lifetouch Acquisition, Shutterfly Claims Leadership In Picture Memories Market," by Pamela Danziger (Forbes, 2018)"Exclusive School Photography Agreement" (Vernon Public School District, 2019) EXTRAS:"Money Schools Earn From Student Portraits Varies Widely," by Scott MacFarlane, Rick Yarborough, and Jeff Piper (NBC News Washington, 2016) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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