John Paul DeJoria- From Homeless to Billionaire
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How did John Paul DeJoria go from living in his car to building billion-dollar brands?
This is the Ed Myland Show. Welcome back to the show. So I've wanted to talk to this man for so long because obviously his story is crazy. Imagine going from living in your car and being homeless to becoming a billionaire. It doesn't even sound real when you say it out loud, but it's actually his story. And he's founded a couple of different brands, whether it's John Paul Mitchell Systems or Padron Tequila. You're talking about two multi-billion dollar brands and companies that he's co-founded or founded. And it's an incredible story, but that's actually not what I've admired the most about him. What I've admired the most about him is how he handles his success. He's always appeared to me to have such great humility and to be such a generous soul for the success that he's had.
And so I've just wanted to meet him. And so I'm using the show today to get to know somebody I've admired from a distance. And you're going to get to share this time up close and learn from him. So John Paul DiGiorgio, welcome to the show finally. Great to have you.
Yeah, Ed, thank you very, very much. And you've got a great show here, and I'm really happy to be on it. Thank you.
Well, I'm so thrilled you're here. Like I said, everybody, two different gigantic pieces of success, and that's just the beginning of the resume and the list. Can we do something first? Because I think a lot of people listen or watch my show, and they probably find themselves at a stage of their life where they may not be homeless or living in their car, but they thought they'd be further ahead than they are. You know what I mean? They had a dream.
I know exactly what you mean. Exactly what you mean.
What would you say to them based on your experience? And what was it like for you? And what would you say to somebody who feels behind?
Well, you got to look at it a little different way. Let's say, for example, my own experience, this is a good way to say it instead of what I think will happen, okay, my own experience, is when I started John Paul Mitchell Systems and our backer pulled out, we never got a dime from it, and we started it on a shoestring of $700, even lived in my car for the first several weeks just to be able to make it. So what had happened? All of a sudden, I was in a beautiful situation where I thought I'd be doing really good. We had a backer to start our company with. The guy pulled out. I left the relationship I was in at the time because it wasn't working out. I took the older of the two cars down the hill, the couple hundred bucks in my pocket, turned out to have nothing.
So all of a sudden, I thought I'd be doing really good. But what happened? All of a sudden, something happened in my life where everything I thought would happen isn't happening. Not as good as I thought, period. But I knew that what I had was really, really great. So there's two things I love to share with everybody. Entrepreneurs, either in your personal life or in your business life, an entrepreneur. success. One of them is this, be prepared in life, and all of you get to that point, for rejection. If things aren't going as well as they're going, then something was rejected, that success was rejected, or somebody told you you can't do it. There's rejection somehow along the way. If you know along the way you're going to rejection and you're going to get it, it's not going to affect you as much opposed to, oh, my God, I got rejected.
I never expected that. OK, that's one thing. Number two, make sure the quality of your product or your own personality in your personal life or your business life is not in the selling business. You want to go into the reorder business. What does that mean? It means that, for example, in business, your product or service is so good, people will want to reorder it again. Don't work on a product or a service and how to sell the darn thing. It's how good can I make this? So if somebody actually has it, they could buy it again and again or tell other people about it. Those are the two things. In your own personal life, it's the same thing.
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Chapters
8 chapters
1
How did John Paul DeJoria go from living in his car to building billion-dollar brands?
0:06–5:24
2
How can you forgive the past and move forward after hardship?
5:24–10:48
3
How did Paul Mitchell build repeat business through better products and salon relationships?
10:48–15:38
4
How did John Paul DeJoria turn Patrón into a premium tequila brand?
15:38–20:42
5
How can belief and positive words help entrepreneurs overcome rejection?
20:42–25:42
6
Does becoming wealthy guarantee happiness and success?
25:42–31:00
7
What matters more than money when building a happy life?
31:00–36:05
8
Why should successful entrepreneurs share their success and avoid criticizing competitors?
36:05–40:10
Speakers
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