After Eberechi Eze became the latest young baller to collaborate on his own signature boot with New Balance, the VERSUS team connects to take a look at what NB are doing right and what other sports brands can learn from their athlete strategy. We also look back at some of the most important social and cultural stories of the week including Ian Wright’s latest community venture, how the media needs to change its approach towards Dele Alli, and why Romelu Lukaku’s latest incidence of racism in Italy needs to be talked about. ‘The Future of Football’ is a weekly podcast from VERSUS that brings you closer to the people, the stories and the ideas shaping the future of the game. Mayowa Quadri (@mayowaquadri_) Corey Pellatt (@coreypellatt) Johnny Kay (@ojhnyn)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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