How to Monetize an Audience Without Selling Out | Ep 972
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What are the differences between raw and curated social media content?
In the last 12 months, my social media hit a grand total of 3 billion impressions and brought in 4.5 million new subscribers. And with that, I managed to break the world record for the fastest selling nonfiction book of all time during just over $105 million in sales in a weekend. And here are my top lessons that I've learned when it comes to building a personal brand. Enjoy.
I mean, we have this saying, which is like butts in seats.
How does volume create influence in content creation?
If you just make a bunch of like meme content, right? Some of you guys are chasing views when what I think you want is you want to have prospects who are more likely to comply with a future request. And so we need to change our behavior to maximize the likelihood that occurs. And so in looking at this thing, this is why I'm telling you, like showing my cards, I'm gonna be doing more live streams. And I think it's also, and this is me like outside of SPCL, but I think like meta themes overall, I think that the internet will always move towards truth. And so I think the A-listers, everything's super curated, everything's super polished, it's Photoshopped, it's scripted. And as you move closer this way, it's raw-er, like you have a three hour podcast, like they're not scripted, right?
or most of them aren't right um streaming it's like yeah we're live right i can't do anything like we're live this idea of of how can we approximate the rawest reality of you us hanging out right and actually going through this stuff i think that is what will unlock the most influence as long as you are still including these spcl elements into it and i think that's the marriage do spcl and do it as many times as I possibly can. That's the idea.
What is the shift from social media to interest media?
And so live streaming provides that opportunity. Let's also think about this from a context of volume. Whether you like him or not, Rogan, tremendous influence, right? To the same degree, PBD, tremendous influence. Dave Ramsey, tremendous influence. What is it that these guys have in common? They're putting out hours of content every single day. So I said earlier that we have 35,000 pieces of content, right? I hear plenty of times there's tons of, you know, $1 million businesses, $2 million businesses, things like that. They put out one piece of content a day, right?
How can real-life feedback enhance content creation?
And there's nothing wrong with that. That's 365 pieces of content a year. And if you think about the size of acquisition.com in terms of our revenue, right? Compared to somebody who's doing $1 or $2 million a year and they're doing 365 pieces of content, we're just quite literally doing 100 times more. And as a result of that 100 times the volume, what do you think's happening? We get 100 times the prospect. And so people wanna try and like outsmart themselves and thinking that they can like not do the work that's required, but it's actually far more linear than you would expect. So we just know that one out of 10 shorts is gonna be a two or three X outlier. We just know what that math looks like.
What is the importance of understanding your real market size?
Same thing for longs. How do I just jam as much into that input output machine as I possibly can? And as long as I'm checking these boxes, like I'm making the right kind of content, then you're going to get the right kind of prospects. So I'll give you one more nugget, like I said, which is that some of you guys may have heard this, and it's a concept of social media is now turning into interest media, okay? So what does this mean? Let's unpack this for a second. If you make content and you judge it by views, I think that's dumb and I'll explain why. If I have a grandma in public come and just do a running slap and just slaps me across the face, that video will probably get views but does it get the grandma views no does it get me any any more people who now believe more in my stuff no but what it will do is it will show it to people who are interested in humor which is a lot of people right but those might not be your customers and they probably aren't so assuming you're not an entertainer and you are somebody who's a business person if you sell services to anyone you're likely going to be an educator not an entertainer
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Chapters
7 chapters
1
What are the differences between raw and curated social media content?
0:00–0:19
2
How does volume create influence in content creation?
0:19–1:27
3
What is the shift from social media to interest media?
1:27–1:55
4
How can real-life feedback enhance content creation?
1:55–2:31
5
What is the importance of understanding your real market size?
2:31–3:34
6
How do you attract the right audience with your content?
3:34–4:30
7
What strategies can lead to monetizing an audience effectively?
4:30–8:19