Before founding Staple Design, Jeff Staple was studying communication design at Parsons School of Design, sneaking into the silkscreen lab after hours to create small batches of shirts to sell at shops in SoHo. For Staple, this wasn't about designing clothes. Instead, he wanted to find a way to growth-hack his messaging. Now, nearly two decades later, Staple is widely recognized as one of the founding fathers of streetwear. His company has produced collaborations with the likes of Cole Haan, Dr. Martens, Coca Cola and even Facebook. In the fifth and final episode of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Staple to discuss the rising popularity of the collaboration model, the difference between collabs from licensing agreements, and the way street culture is infecting society.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related